Search engine is the basic method for people to find new websites. Registering on major search engines and getting the best ranking is an important way to promote your products and popularity. Submit the website to major search engines as soon as possible after it is officially released. Google is the most popular search engine in the world, and Baidu is the largest Chinese search engine. If your website can rank first, relying solely on search engines can bring you a steady stream of traffic. This is the first method of network marketing.
The second method of network publicity: link exchange
A simple form of cooperation between websites with complementary advantages, that is, putting each other's LOGO or text on their own websites and setting hyperlinks to each other's websites. Of course, in return, the other party will also put your hyperlinks, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion. 6 19 suggests not to conduct large-scale link exchange, for one thing, your website is too messy, and for another, it is in danger of being listed as cheating by search engines.
The third method of network publicity: mass mailing.
In the early years, the publicity effect was good, because the mail was still fresh and not many people sent it, so people naturally accepted it easily. But now mass mailing has become a disaster. The effect is not as good as before.
The fourth method of network publicity: BBS information release
Publishing publicity information in BBS supply and demand information or forums is very time-sensitive, and posts in popular places can easily be pushed to places that are left unattended behind, and unpopular places can not achieve the effect of online publicity. This method takes time to post or maintain frequently.
The fifth method of online publicity: introducing online advertising.
Online advertising is also a way of online publicity, which refers to advertising on a relatively large portal website or a website with a relatively large number of views. This online publicity method can directly increase the number of views on your website, thus achieving the publicity effect. Imagine how much IP you can get a day if there is a link to your website on the homepage of Netease or Yahoo. This kind of publicity is the fastest and the most expensive.
The sixth method of network propaganda: virus marketing
Virus marketing is an information dissemination strategy, which copies information cheaply by the public and informs other audiences, thus rapidly expanding its influence. Virus marketing means that manufacturers launch marketing activities in the global online community through online short films, low-key online activities or emails, and use word-of-mouth communication to become a powerful media form to communicate with consumers. Its essence is to let users actively talk about brands with each other. In fact, there are many ways of online publicity. As the Internet penetrates into every corner of society, there will definitely be new methods, and each has its own advantages and disadvantages.