History of Modern Design in the World, Wang Shouzhi, China Youth Publishing House.
20 15 (second edition)
Evaluation requirements and knowledge points:
As an introduction to the course, this chapter aims to present an overview of the development of contemporary design.
Therefore, the assessment requirements of this chapter are: non-key.
The second chapter is the germination of modern design and the arts and crafts movement.
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam.
We should focus on the historical background, characteristics of the times, design style, designers and representative works of the British arts and crafts movement.
Evaluation knowledge points:
2. 1 Crystal Palace Expo, Putin, Ruskin, Gothic
2.2 william morris and his design works, The Red House and the Pre-Raphael School.
2.3 The main features and historical significance of the British arts and crafts movement.
Chapter III Art Nouveau Movement
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam. We should focus on the background, characteristics, specific performance in European countries, as well as the representative designers, design works and style characteristics of the Art Nouveau movement.
Evaluation knowledge points:
3. 1 Main features and background of new art
3.2 Typical design groups, designers and representative works in the Art Nouveau movement.
Art Nouveau, Hector Germad, entrance design of Paris subway station, Henri van de Wilde, Victor Horta, Hotan Hotel, Anthony Gauti, Sagrada Familia Church, Mira Apartment, Charles Magintosh, Glasgow Quartet, Austrian Separatists, Otto Wagner, josef hofmann, gustav klimt, Aubrey Biazli, Alfonso.
3.3 The historical significance of the Art Nouveau movement
Chapter IV Art Deco Movement
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam. We should focus on the background, style characteristics, representative designers and design works of the Art Deco movement.
Evaluation knowledge points:
4. 1 What factors have influenced the form and style of the Art Deco movement?
4.2 The main features of decorative arts.
4.3 Typical Designers and Design Works in Art Deco Movement
Erin Gray, Emile Jaquays Rhulman, Tamara de Lambica, Jean Du Nan, Larik, Cassandra, Chrysler Building,
4.4 The historical significance of the Art Deco movement.
The fifth chapter is the emergence of modernist design.
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam. Focus on the background, formal elements, style characteristics, representative designers and design works that affect the emergence of modernist design.
Evaluation knowledge points:
5. 1 Main features of modernist design.
5.2 Art schools or teams that have an important influence on modernist design
German industrial alliance, Dutch style, Russian constructivist design movement.
5.3 representative designers in the period of modernist design
Le Corbusier, Misvandro, Frankreiter, Alva Artu.
Chapter VI Bauhaus
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam. This paper focuses on the background and style of Bauhaus, Bauhaus's typical design education model and concept, and representative designers, artists and design works.
Evaluation knowledge points:
6. 1 the historical process of the establishment, development and end of the Bauhaus school.
6.2 Bauhaus school teaching mode and teaching philosophy
6.3 Famous designers and artists of Bauhaus College
Walter Gropes, john eaton, Mohry Nagy, Josef Albers, Ma Erkai Brewer, Miss Vandelo.
Chapter VII The Rise of Industrial Design
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam. We should focus on the design phenomenon of American industrial design in 1930s, as well as the representative designers and design works.
Evaluation knowledge points:
7. 1 famous representative designer of American industrial design
Raymond Loewy, Walter Teague, Henry Dreyfus, Norman Bay Gaddis.
7.2 "Planned Abolition System" and Streamlining Movement
Chapter VIII Specialization and Institutionalization of Modern Design
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam.
Evaluation knowledge points:
8. 1 corporate image (CI) design, the design concept of Philips in the Netherlands, Olivetti in Italy and its design concept,
8.2 In what ways does the development of industrial technology affect industrial design?
Chapter IX Rich Social and Internationalist Styles
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam.
Evaluation knowledge points:
9. 1 internationalist style
9.2 Pop Design Movement and Design Ethics
9.3 ergonomics
Chapter 10 Modern World Design (1)
Evaluation requirements and knowledge points:
The assessment requirements in this chapter belong to the non-key part and are not the main content of examination teaching. This chapter describes the modern design of Scandinavian countries, Japan, Italy, Britain and France since 1950s. The content of this chapter involves the design phenomena and typical works of too many countries. Because of its complexity and deep difficulty, this chapter is not the key content of the exam. Just have a general understanding of the content of this chapter.
Chapter 11 Modern World Design (2)
Evaluation requirements and knowledge points:
The assessment requirements in this chapter belong to non-key content, not the main content of the exam. This chapter introduces the development of modern design in Germany, Netherlands, Spain, Switzerland and the United States since 1950s. The content of this chapter involves the design phenomena and typical works of too many countries. This chapter is relatively difficult because of its complexity and depth, so it is not the key content of the exam. Just have a general understanding of the content of this chapter.
Chapter 12 Design after Modernism (Very Important)
Evaluation requirements and knowledge points:
This chapter belongs to the key part of the exam. We should pay attention to it.
Evaluation knowledge points:
Main characteristics of postmodern design
12.2 representative designers of postmodern design movement
Robert Wintulli, philip johnson, Charles Jencks, Memphis Group, Frank Gehry.
Key points of answering questions
Examination requirements:
1, familiar with the development of modern design history in the world and the important trends and characteristics in the development process.
2. Understand the design features and styles of some famous design countries and regions such as Northern Europe, Germany, Italy, Japan and the United States.
3. Understand some famous designers and their representative works in the history of modern world design.
4. Be able to identify and simply draw design works in important design trends, and explain their characteristics and styles.
Examination questions:
1, noun explanation (30-40 points)
It is required to explain important events, design trends or design styles in the history of modern design.
2. Short answer questions (about 60 points)
It is required to briefly answer the major events in the design history or the design characteristics and styles of some important design countries, and draw 2-3 typical pictures that can explain the requirements of the topic.
Answer the request:
1. Answer the main content according to the topic.
2. If we can connect with reality and combine the specific design situation in China, we can get high marks.
Key points:
First, the premise of modern design and the difference between modern design and traditional handicrafts.
1). Industrial Revolution
2) The differences between modern design and traditional handicrafts in production mode, production scale, materials, modeling and decoration, and service objects.
Second, william morris's thought and the characteristics of arts and crafts movement.
1). Propagandize the craftsmanship of competitors.
2) think that daily necessities should be combined with technology and beauty.
3). Emphasize serving most people.
4). Reject the machine production mode
Third, the social background of the Art Nouveau movement and the different artistic styles of different countries.
1). Aesthetic changes brought by the industrial age.
2). The influence of arts and crafts movement
3). Mechanical production mode and application of new materials
4) Different styles of France, Belgium, Scotland, Spain and America.
Fourthly, the reasons and artistic characteristics of the decorative arts movement.
1). The influence of cubism, futurism and fauvism.
2) The influence of African, ancient Egyptian art and Indian culture.
3) The influence of Bauhaus and modern design movement.
4). Decorative activities after the designer accepts mechanization and new materials.
Verb (abbreviation of verb) the meaning of German industrial alliance
1). Put forward the combination of art with industry and handicraft industry.
2) Accept mechanized production and discuss batch and standardized production methods.
3) Publicize and advocate functionalism
4). Oppose any decoration
Sixth, the contribution of Bauhaus School of Design to modern design education.
1). Established the basic mode of modern design education.
2) The teaching methods of basic courses and workshops are established.
3) Combining design education with design practice.
4) Explore new forms of modern design.
Seven, de stijl's modern artistic thought.
1). Develop a neutral, rational and modern style.
2) Transform the characteristics of traditional architecture, furniture, painting, sculpture and graphic design into basic geometric structures.
3) Reuse basic primary colors and neutral colors.
Eight. Modern Design Style of Russian Constructivism
1). Influenced by cubism and futurism.
2). It has a strong political color and unpretentious proletarian characteristics.
3) The layout adopts a chaotic method, indicating a break with the traditional and elegant classical way.
4) Explore the simple structure and function after getting rid of tradition.
Nine, the development and characteristics of American modern design
1). Without traditional constraints, it is easy to accept industrialized production methods.
2) Large territory and small population require large-scale production to meet people's living needs.
During World War II, the mainland was not destroyed by the war.
4). Bauhaus's teachers and students immigrated to America in large numbers.
5) Background of democratic politics and market economy
6). Commercial characteristics
X. Hazard analysis of "planned abolition system"
1), causing serious waste of resources and industry.
2) Pay attention to the appearance of the car and ignore the internal quality.
XI。 Characteristics of Rationalism Design and Functionalism Design
1). Follow the design principle of "form obeys function"
2). Abandon the decoration and keep the shape simple.
4) Pay attention to rationality and ignore sensibility.
Twelve. The causes of Pop design and its influence on design
The influence of the post-industrial era.
2). The influence of popular culture
3). I don't like the functionalist style.
4). The formation of new aesthetic concepts
5). It became the pioneer of post-modern design thoughts.
Thirteen, the causes of post-modern design and its influence on design.
1). the influence of pop design
2). The influence of post-industrial age and information age.
3) Questioning the styles of functionalism and internationalism.
4) Reflection on modernist design
5). The formation of diversified design styles
Fourteen, how to understand the post-modern design trend of thought
1). Reflection and revision of modern design.
2) Only partially reflect on modern design, not totally deny it.
3). Affirmed the traditional design language and national and local styles.
4). Opened the diversified situation of design.
5) Considering the environmental pollution and waste of resources brought by modern design.
Fifteen. The formation and characteristics of Scandinavian modern design style
1). Inheritance and development of tradition.
2). Simple and elegant style
3). Use of natural materials
4) Perfect combination of form and function
Sixteen, the formation process of German modern design thought and the characteristics of modern design.
1). German Federation of Industries
2) Bauhaus School of Design
3) Ormont Institute of Advanced Design.
4) Pay attention to functionality and rationality, be good at using science and technology, attach importance to product quality, and emphasize the design characteristics of order, logic, systematicness and standardization.
17. The development and characteristics of modern Italian design
1). The development of Italian economy after World War II
2) Promotion of Milan Triennial.
3) Pay attention to the performance of designers' personal talents.
4) Emphasize the artistry and cultural connotation of design.
18. Causes and characteristics of the rapid development of modern design in Japan
1). Learn the design experience of European and American countries and introduce the design ideas and ideas of developed countries.
2) Vigorously publicize the importance of design and attach importance to design education.
3) Pay attention to the collective wisdom and strength.
4) The rapid development of Japanese science and technology and economy.
5) Modern style and traditional national style develop in parallel.
19. The reference significance of the development of Japanese modern design to the development of China modern design.
1). Learn from the design experience and lessons of developed countries.
2) Develop designs with national characteristics.
3) Pay attention to the publicity and education of modern design.
4) Pay attention to the development of technology.
Twenty, how to understand the diversity of design?
1). Various styles coexist.
2) Emphasize the national style and local style.
Twenty-one, the trend of future design development
1). Green design to protect environment and ecology.
2). Emphasis on people-oriented humanized design.
3) Attach importance to the friendly application of high technology.
4) Emphasize the cultural connotation and national characteristics of the design.