Recently, the epidemic has become more serious, with many shops closed, residential areas restricted and tourist areas closed. A friend's restaurant was closed, and the sideline 10 B&B was unoccupied for half a month. The cost of one day adds up to more than10,000. You can imagine how much pressure there is!
B&B must play a comprehensive dimension, no matter how beautifully you pretend, you still have to have a stable customer base. Is that the problem of thinking can't just be one-way. I think it's beautiful, and I think it's inhabited. I know a boss who makes high-end furniture. He is also a high-end homestay, investing 20 million luxury furniture to decorate the homestay. During the epidemic, he closed down and lost a lot!
Decoration is not the core competitiveness, but the channel. Hotel decoration is not, geographical location is not, and the most important thing is not even marketing; Because now B&B's industry is a sunset industry, and I have invested in B&B myself, the financial pressure is too great for several months, and it is easy to operate in debt.
B&Bs in all cities in China are poor, and there are opportunities for boutique B&Bs in five cities. But the city boutique B&B must conform to the I-P protagonist. As you can see, Tucki is a backpack, and the city he made in Tucki is very good. He changed this B&B industry with a lifestyle. I think B&B has a chance as long as it becomes an online celebrity. I mean B&B in The City, an online celebrity. Look at Zheng Yi's star support, and there is a lot of traffic.
Therefore, the current homestay must not only sell houses, but also the past 1.0 era. 2.0 B&B should be combined with nearby shops, gyms, experience halls and even underground parking lots. Link * * * Enjoy the space, you can do it without renting a house, and use other people's resources to do the commission mode! If this model can be established. It can be said that there is a chance to subvert Airbnb and Tujia platform.
So now in 2022, you see that those well-made head homestays have begun to transform. Don't think that high unit price, high rental rate and good capital flow can make a good hotel.
Recently, I heard that luxury car poison is going to be a pilot of a homestay in Yiwu, Zhejiang Province, citing the service concept of luxury car poison. It is suggested that a colleague can stay for one night and see how her homestay is done. Imitation and reference can also improve some outdoor gains!