China Investment Morgan: Have you encountered 3-hole P2P financing?

The first is "high interest rate", which obviously exceeds the normal financial rate of return and is generally unreliable. Guo Yuhang, CEO of Dianrong.com, believes that generally speaking, the average yield of standardized P2P platforms is below 10%, and the average yield of high-quality P2P platforms is around 5% to 7%. One of the most basic business logic is that the return on P2P investment = the borrower's return-the P2P platform fee, so the income of P2P platform comes from the borrower's income in the final analysis.

"Most high-quality borrowers come from the financial leasing industry, but the annualized rate of return given is 13% to 16%. At present, the yield of the financial leasing industry is generally concentrated between 8%- 12%, which obviously violates financial logic. " Guo Yuhang said.

Second, crazy advertising investment, regardless of the cost of publicity offensive, generally unreliable. Experts believe that sky-high advertising fees often mean misappropriation of customers' funds. There are also some P2P platforms that rent office space in high-end office buildings, and the daily rent is above 10 yuan/square meter, while the general operating cost of P2P platforms accounts for 3% to 3.5%, which is difficult to sustain development.

Third, uncontrolled capital demand often means Ponzi scheme. Experts point out that P2P is just an information platform, its value lies in breaking the information asymmetry between investors and borrowers, and its essence is to finance projects. The limited increase in physical projects means that the funds for project financing are also limited. If a P2P platform is always hungry for funds, it is likely to need a steady stream of latecomers to pay for the former, which is Ponzi scheme.