The way for decoration companies to carry out business is customers, which is a very important link for every company. If a company has no customers, no matter how good your products and services are. So what is the way for decoration companies to carry out business?
Ways for decoration companies to carry out business 1 1. Publish advertising information in major social forums and information websites.
Now is the era of network information, for those who have decoration needs, they like to search for information of some decoration companies or matters needing attention in decoration on the Internet. At this time, the decoration company can publish advertising information on the Internet, find accurate customer groups, and don't let go of some small details. If customers have any decoration doubts, they can also answer them in time and leave a good impression.
Second, the use of home improvement resources to integrate websites
More and more decoration companies choose to cooperate with the decoration resource integration platform. Not only can you save energy, the cost will not be very high, and the effect of taking orders will be better. For example, One Foot Meijia Decoration Network-to solve the source of end customers for you.
You don't need to run around or a lot of manpower. As long as you take care of your own store, you can make an appointment with customers online and arrive at the store. And according to their own needs, put red envelopes, group activities, get a lot of customer consultation in a short time, save costs for you.
Customer needs are diverse, and we may not be able to meet all customer needs, but the platform gathers all customer decoration resources that customers need. With the help of similar keyword search and recommendation, you can get more customer consultation, so how to do accurate customer marketing?
Customers will find you according to your description through their real needs and hobbies, then the corresponding customers will match the accurate customers of your company's business, and customers will recognize your services and want to know about your products, thus forming online communication and offline purchase. How does a decoration company manage its business? In this way, customers can come to the door easily.
At this point, we can know that it is far better to promote the company as a decoration platform with concentrated user traffic than to recruit a large number of business personnel to run in the terminal community.
The investment is small and the actual effect is good.
How to run a decoration company? Want to get a large number of customers and have a limited budget? Large one-time investment is not suitable for most decoration companies. It is more reasonable to obtain the best customer source at a reasonable cost according to the company's budget and marketing objectives, run your own store for a long time, and have your own business source through the use of tools such as platform group installation, store red envelope delivery and online reservation.
Third, cooperate with developers.
How to cooperate with developers? Developers not only sell blank houses to customers, but more and more developers focus on hardcover houses, which has gradually become a trend in the real estate industry. Of course, working with developers is not particularly easy. At this time, the decoration company needs good resources and can guarantee the quality of decoration.
How can a decoration company develop its business better? Want to know more, search for a beautiful home through the mobile phone application center, and enter official website to consult online customer service.
Method 2 (1) for decoration companies to carry out business: enter the home improvement market, carry out enterprise packaging, and attach importance to advertising marketing;
It is obvious to all that entering the home improvement market can solve customers' problems. However, many companies have entered the home improvement market, some of which have grown up, some of which are really neither dead nor alive, and some have closed down. If you look closely, you will find that companies with good location and many passengers often have good benefits.
The reason for this is that it is easier for home improvement companies to recruit designers while obtaining customers. Designers also like the home improvement market with large passenger flow and home improvement companies with good locations. After all, they can guarantee income and let these home improvement companies gather a group of designers who can bring business.
In the early stage of the development of the home improvement market, only three or four designers with professional ability can ensure the development and growth of home improvement companies, otherwise they will die. The designer's personal professional ability determines the success or failure of the home improvement company, and it is the same now.
The only way for these companies to grow and develop is to enter the home improvement market first, find a designer with good positioning and strong business ability, carry out appropriate company publicity, get the first bucket of gold, and then invest in large-scale advertising to try to win some home improvement design awards, so as to open up the distance with competitors in one fell swoop.
(B), innovative management model
Free design, designer's suggestions, foreman's deposit, warranty money and engineering package are the first ones adopted by Beijing Zhuang Jie Company, which is also the guarantee for their rapid growth.
Free design:
The "free design" introduced by Beijing Jiezhuang Company is different from other regions, and it is also the most controversial issue in today's Jiezhuang industry. In my opinion, "free design" is the most critical step in the development of Beijing home improvement industry in the early stage of decoration market, according to the market situation at that time.
Free design is so popular because it is a helpless choice for companies that have just entered the home improvement market. On the one hand, decoration companies entering the home improvement market are relatively weak and need a selling point to attract customers.
On the other hand, at that time, the home improvement in Beijing was far behind Guangdong and Shanghai, and there was a lack of designers who were familiar with design, materials, construction, furniture and accessories. (individual companies were out, and these companies were generally not in the home improvement market at that time), which basically could not meet the needs of customers with grade requirements. However, there are only a few customers with taste requirements.
There are many working-class people with high education. People pay attention to practicality, and comfortable living is the most important thing. Therefore, most of the decoration is relatively simple, and how to decorate has been largely decided. Just find a more practical home improvement company and do it yourself. So for most customers, design is not the most important.
And these home improvement companies, Ming Rui felt the actual situation, timely put forward the "free design". At the same time, the quotation method has been reformed. The main materials are purchased by customers, and the company is only responsible for auxiliary materials and labor costs, which makes the company pay little in design and avoids buying the main materials.
The increased manpower brought by the company simplifies management and transfers the management cost paid by the company to customers. Buy the main materials yourself, and the customers can rest assured. At the same time, designers accompany customers to buy main materials, which not only helps to lower prices, but also gets kickbacks, which makes them more motivated to work, so all three parties are satisfied.
In fact, the biggest beneficiary is the home improvement company, which not only won the reputation, but also reduced the management cost, simplified the home improvement process and laid a solid foundation for rapid development.
2. Designer's suggestion
Designers' suggestions are the most important means for home improvement companies to attract designers.
The income of home improvement designers can generally be divided into three parts: basic salary, business commission and material rebate. Among them, the basic salary is generally low, and now it is generally in the probation period (1-March) in 500 yuan -600 yuan, and some big companies are also in 300 yuan. Later, with the increase of business volume, it will gradually increase, but it will not account for most of the income. )
Pw commercial commission is the main source of designer's income. Now it is generally: below 50,000 1-3, below 5-65438+100,000, 3-5. Generally, small companies get more points, while big companies get less points.
Business ability determines income. As long as you can sign the bill, you can get a good income. If you have a design level and no business ability, you can't eat it in most home improvement companies. In fact, most home improvement designers on the market can only call home improvement salesmen.
Designers with a certain design level and good business are often in big companies. Although the salary is a little low, there are many opportunities for big companies to sign big orders, and the material returns are profitable and the income is guaranteed.
Material rebate is a source of extra income for designers. General designers have cooperative material suppliers. It is conservatively estimated that a decoration company can easily get the rebate of the main material 1000 yuan if it offers 20,000 yuan.
The average company in Beijing, the average old home improvement designer, can basically guarantee his monthly income of 500+20,000 * 2%+ 1, 000 = 1, 900 yuan as long as he signs a bill of 200 million a month.
3, foreman deposit, warranty, engineering package
Foreman's deposit, warranty money and engineering package are another magic weapon for the rapid growth of home improvement companies. Its implementation reduces the difficulty of company management, and puts the foreman's interests under the company management, thus solving various problems in construction personnel, construction management and project settlement, and providing an important guarantee for the company's growth.
F foreman deposit, as the name implies, is the foreman's deposit to the home improvement company. Different companies, different periods, the amount of margin is different. The number of home improvement companies with a relatively large home improvement market at the beginning is generally 20,000. It is said that now the number of large companies has reached 65,438+million, and later small companies have to take 5,000.
(3) Chain operation:
Chain operation is an important reason for the development of some home improvement enterprises in Beijing. Chain operation includes two aspects:
1. Chain operation in Beijing market:
According to the characteristics of big cities in Beijing, some home improvement enterprises in Beijing set up branches all over the city, which not only solved the problem of serving customers nearby, but also expanded the source of customers, increased the business volume of the company, enhanced their own strength and quickly opened the distance with other home improvement companies. At the same time, the method of managing branches was explored, which created a material basis for chain operation in other places in the future.
2. Chain operation in other cities:
These large-scale home improvement enterprises in Beijing, through groping in the Beijing market, accumulating experience, relying on their own strength, quickly occupied the market with market-oriented marketing and publicity means, and laid a leading position in the country in one fell swoop.
"Building materials cat" integrates building materials home mall, case display, enterprise management and other contents, and belongs to membership-based home building materials procurement and service APP.
It has thirteen kinds of decoration products, such as ceramic tile, bathroom, floor, doors and windows, whole house customization and furniture, which can meet the one-stop purchase of packaging enterprises.
Methods for decoration companies to carry out business 3. Online marketing
How to transform the decoration business to online is also a small problem. Many decoration companies don't know how to do online business and where to do it.
How does the decoration company run its business?
If you are not familiar with online business development, it is better to rely on the professional decoration platform-Big Fish Decoration app.
Under the big traffic and big data of the big fish decoration app, learn while doing online marketing. Usually, we will set up our own external promotion and display shops to let our customers get in touch with us.
Secondly, we should have content to let customers know about our products, be familiar with our business, be interested in it and have consultation.
Secondly, we need to effectively convert online customers. Unlike offline customers, online customers have strong intentions, but they are also easy to compare. We need effective activities and flexible words to guide them to communicate further in the house and in the store, strengthen customers' first cognition, and make them trust our service and be willing to place an order with you.
Second, WeChat marketing
How does a decoration company manage its business? If we are professional enough in decoration, we should conduct marketing on WeChat. There should be more than 3,000 interested car owners on your WeChat. Even if the owner doesn't plan to decorate in the near future, for a long time, our massive professional design, exhibition halls, materials, construction sites and services are all illustrated and illustrated, and there are always points that customers like.
Common sense of decoration, the more interesting, the more useful your WeChat marketing will be. Unlike the daily bombing advertisements, customers have blocked you. Our circle of friends and group publishing should not be stereotyped, but should be full of content creation, creativity and acceptability.
Don't expect to send too much information to customers at once, and customers will come to you. How does the decoration company run its business? Wechat marketing pays attention to the quantity and quality of customers and maintains them regularly, so as to have a steady stream of accurate customers and generate performance.