First of all, make it clear whether you need to be a company or an individual. From the point of view of purpose, in order to expand brand influence and marketing purchasing power, it is an enterprise to realize profit by fans buying products. In order to form its own influence and credibility, attract the intervention of third-party platforms, and realize people's profit by soliciting manuscripts or putting in soft articles, it belongs to self-media individuals. Of course, no matter what the demand is, the ultimate goal is to obtain benefits.
The following are several media platforms:
First, the title number
Today's headlines, as the leader of information flow advertisements on mobile phones, quickly introduce headline numbers and include more creative content. Headlines came into being and became the king of powder absorption and drainage in today's media platforms. It has the advantages of large traffic, mature recommendation mechanism and relatively stable income. Headline advertising+self-operated advertising+10,000 yuan+appreciation+courtesy plan also provides more income channels for creators. Headline Q&A, micro-headline volcano video and other functions make today's headline content more interactive and fans more sticky.
Second, Baijiahao
Baidu's self-media content distribution platform has a unique entrance advantage. Compared with other platforms, Baidu gives a higher weight, and the published content will be included in Baidu search engine. The recommendation mechanism is not as mature as the headline number, but the relative unit price income is higher. The way of income is Baidu advertisement+reward, but the approval requirements for articles are higher. The reasons for not passing are: it is highly similar to the existing articles of Baijiahao or contains promotional information or malicious marketing content. It should be noted that the logo should not be used on other platforms. Which self-media operating platforms are more reliable /xmt/234 1.html? Ly pictures, or including marketing promotion contents such as WeChat official website.
Third, big fish
Big Fish is a self-media operation platform under UC browser, and it often cooperates with platforms such as Youku, Tudou, Ali Literature, Shrimp, Ali Planet and Alibaba Pictures. , multi-point distribution, multiple benefits. The way of income is advertising income+big fish plan+appreciation. Big fish is also one of the better self-media platforms. The requirements of this platform are relatively low. If you want to open your income, there are two ways. One is a five-star fish, and the other is Kaiyuan. Relatively speaking, it is relatively easy to generate income. You just need to stick to posting for a long time.
Fourth, penguins.
Penguin is Tencent's platform. At present, the platform tends to be stable, the recommendation mechanism is acceptable, and the unit price income is acceptable. The main revenue methods are traffic advertising revenue (100% share)+original subsidy+mango plan+value-added. The threshold of this self-media platform is also relatively low, and it will basically start revenue soon. Of course, we do self-media for revenue, and Penguin is the fastest self-media platform.
Five o'clock.
One point is a content creation platform with a little information. At present, the recommendation mechanism is not enough, but the income is still considerable. The way of income is gold plan+appreciation function. It belongs to news aggregation application platform, similar to headline route, although it has the dual advantages of search engine and recommendation engine; However, the subscription mechanism limits the income of creators. However, in terms of creators, original content will be fully protected, that is, all advertising proceeds will be returned to self-media authors, and high-quality authors will be subsidized every month, referred to as "golden plan".