I. Responsibilities of the salesman:
1, to complete the sales collection and work target issued by the superior;
2. Complete the distribution of township markets and the distribution and display of commodities in county markets;
3. Visit customers as planned and required, and fill in the dealer visit tracking form and terminal visit form;
4. Establish customer files as required to maintain good customer relations;
5. Collect market trends and competitive product information, and report to superior leaders in time;
6. Conduct market research to find out the regions and customers with market potential;
7. Post various publicity materials launched by the company according to regulations and requirements;
8. Complete other tasks assigned by superior leaders.
Second, the salesman entry requirements: gender is not limited, over 22 years old.
1, technical secondary school degree or above, understand computer operation, have strong oral expression skills, quick thinking and good interpersonal communication skills;
2. Strong sense of responsibility, willingness to work hard, enthusiasm and initiative, honesty and trustworthiness, and teamwork spirit;
3. Willing to learn, dare to innovate, pursue Excellence, dare to accept challenges, and those with more than one year of business experience are preferred.
High-quality business elite, constantly review the shortcomings in their work, and constantly improve their marketing skills; The salesmen at the bottom will constantly complain about how customers make things difficult for themselves, or complain that products are difficult to occupy the market, thus pushing themselves to the bottom and being eliminated by the strong in the same industry.
The concept of salesman refers to the person in charge of specific business operations. For example, those responsible for purchasing, those responsible for sales and so on. You can call a salesman when making documents. Not specifically salespeople. At the same time, due to the emergence of part-time jobs, many part-time salesmen in the new era have emerged under the influence of information networks.
The biggest feature of a salesman is his thick skin and iron mouth and feet. They are brokers, always looking for the connection between the buyer and the seller.
The image of a top salesman is a combination of the head of a scout, the eloquence of a crosstalk performer, the demeanor of a general and the indomitable spirit of a mountaineer.
The strong desire to realize self-worth, indomitable fighting spirit and agile and flexible intelligence are the threshold of salesman career.
The salesman's job is to extract glittering gold from thousands of tons of ore; Is to screen out real buyers from thousands of customers; It is to beat opponents in the competition of strong peers and win the favor of customers.
In fact, salespeople sell products first-their comprehensive qualities such as business level, negotiation skills and morality. If customers don't accept the temperament image of salesmen, they can't accept their products.
High-quality business elite, constantly review the shortcomings in their work, and constantly improve their marketing skills; The salesmen at the bottom will constantly complain about how customers make things difficult for themselves, or complain that products are difficult to occupy the market, thus pushing themselves to the bottom and being eliminated by the strong in the same industry.
Confidence is a lamp, and perseverance is a generator. If salespeople don't have a strong power source of perseverance, they won't keep the lamp of confidence on forever, and it is impossible to find rich achievements.
Superb commercial means is to make customers willing to pay for it and admire it. Otherwise, customers will not only pay, but also look contemptuous.
The salesman's motivation is not the boss's coercion, the boss's temptation and the ridicule of his colleagues, but his strong excitement, that is, the action of "not being a hero until he reaches the Great Wall". In this way, its daily planning, diligence, enlightenment and harvest will be carried out in an orderly manner.
Soldiers who don't want to be marshals are not good soldiers. Then, the salesman who doesn't want to be the boss will be eliminated! Because in the ranks of salesmen, if you don't advance, you will retreat. There is no other choice.
The biggest enemy of salespeople is lack of self-confidence, that is, they can't hold their positions. Imagine how many hard-working and battle-hardened fighters in the business world can't stand? "In any case, work hard for two years first" is half the battle.
The joy of a salesman lies in the variety of content in his work, the adventure of fighting spirit, the ups and downs of the plot and the hard-won results.
Salesmen are special forces in commercial warfare-special talents with great wisdom and courage, general demeanor, counselor temperament and warrior courage!
Low-level salesmen can only find mineral-based customer resources-resources will be exhausted after mining; And high-level business experts can detect and find spring-like customers-once a good relationship between supply and demand is established, there will be a steady stream of "goods".
Diligence is the root of the business tree, and honesty is the branch of that tree. Only when the roots are deep and the leaves are luxuriant can we bear rich fruits.
If you cheat once, your reputation will be ruined forever. Although the effort is very little, it is like a spring breeze.
Make friends first, then talk about business-business is long; Money is paramount, and six parents deny it-a flash in the pan.
Without foresight, you can't do great things; You can't do great things without foresight!
The salesman's mission is to succeed after ninety-nine failures; A noble career that is appreciated by one person after being rejected by ninety-nine people. Climb the difficult stone in the early stage and you will successfully embark on the road to success.
A salesman is a gymnast who swings between success and failure all day: there is no other choice for success or failure.
Fixed-salary employees are the success goals set by the boss; People who do business take their own wishes, talents and comprehensive quality as the value benchmark-income is not capped, and the bottom is not guaranteed.
The salesman's belief is "invincible". Any big customer that others can't attack for a long time, or dare not attack at all, will definitely get a "golden doll" once they "attack the city".
During the start-up, salesmen rely on "strange visits" to develop their performance; Mature business experts can easily handle one business after another with their skillful skills, good reputation and many friends who communicate with each other.
The content of salesman's hard training is to be familiar with the companies and manufacturers that can be visited in this respect. What are the characteristics of competitors in the same industry? What are the advantages of your company? How to find a breakthrough in the existing market
The commercial market is as profound as the vast sea. Different animals live in different fields and at different levels. In this way, we can see how salesmen of all hunting levels use their means to get the biggest prey!
Dissatisfaction, frustration, blow ... while hurting self-esteem, it will also turn on the switch of struggle, turn one's energy into a powerful driving force for hard work, diligent study and up-and-down pursuit, thus opening up a new world.
Necessary qualities of sales staff
A salesperson must have the following qualities:
First, be bold. This requires us to have confidence in ourselves, be fearless of the goal we aim at, and take the initiative to fight for it with the determination to win. If we fall in love with a woman, we dare not confess to her and dare not attack her. In the end, it must be "helpless flowers fall, a river flows eastward" and we will eventually feel sorry for ourselves. The same is true of business work. Pies don't fall from the sky. If you don't take the initiative to go out and find customers and communicate with customers, then you will never achieve anything. Why can the president of the United States smile at everyone he meets? Because they have this mentality of ruling the world. If we want to succeed, we must take the initiative to smile and shake hands with others like great men.
As a business person, how can I become "bold"?
1. If you have confidence in the company, products and yourself, you must always tell yourself: Our company is strong, our products have advantages, I am capable, my image is trustworthy, I am an expert, I am a character and I am the best.
2. Be fully prepared before visiting customers. Be sure to check yourself: have you brought all the necessary information? Is your image impeccable? Do you walk with your head held high? Is your expression relaxed?
3. Have a balanced mentality. Just like the woman we like, you don't ask her to give you a gift, but let her not miss a man who can make her happy; Similarly, in the face of customers, we should have this balanced mentality: customers are important, and I am equally important. If we cooperate, he will bring me achievements and I will give him the opportunity to create wealth.
Second, be cautious. This requires us to be good at observing words and feelings and doing what we like. What fascinates women most? That is, you know her, you know her, and you care about her imperceptibly: when the wind blows, put on a coat for her; On your birthday, you offer roses; When you are unhappy, you will listen carefully. No woman can not be moved by this gentle offensive. We do the same to our customers. What do customers care about most? What are the customers most worried about? What are the customers most satisfied with? What is the most taboo for customers? Only when you catch these things in his speech and manners can your conversation be targeted and your service be more effective. Otherwise, it must be a close call, and the goal has become "the moon in the water, the flower in the mirror."
So, as a business person, how to be "careful"?
1, progress in learning. Only with extensive knowledge can we have a keen mind.
Familiar with the company, products, scientific and technological background and professional knowledge.
2. Look into each other's eyes when talking. Look into each other's eyes, one is to show your confidence, and the other is "eyes are the window to the soul". You can find the "connotation" he didn't express in words through his eyes. A person's eyes can't lie. 3. Learn to listen. In addition to expressing your views correctly and concisely, it is more important to learn to listen more. Listening is not perfunctory, but from the heart, communicating the unspoken tacit understanding.
Third, thick skin. Thick-skinned is actually synonymous with excellent psychological quality, which requires us to correctly understand setbacks and failures and have indomitable courage. What do you do when a woman says no to you? Love veterans know that you must not give up easily. If 100 fails to propose, maybe 10 1 wins. Otherwise, my sweetheart gets married, and the groom is not you, so I regret that the medicine tastes terrible. Similarly, we will fail many times in our business work. But you must be patient. You should believe that all failures are to prepare for your future success. There are a thousand roads in this world, but only one can reach the end. If you are lucky, you may succeed by taking the first step. If you are unlucky, you may have to try many times, but remember: every time you make a mistake, you are one step closer to success. He who laughs last is the winner. Why are there winners and losers in this world? The reason is simple: winners are more persistent than losers.
So, as a business person, how can we be "thick-skinned"?
1, always have confidence in yourself. Trading failure is not a matter of one's own ability, but the time is not mature; It's not that our products are not good, but that they are not suitable.
2. Have the determination to win. Although you have failed many times, you will succeed in the end.
We should constantly sum up our success and tap our advantages.
4, to correctly understand the failure. Failure is the mother of success.
5, to experience the sense of accomplishment after success, which will constantly arouse your desire to conquer. Fighting with the sky is fun; Fighting the ground is fun; Fighting with people is fun. Think of every negotiation with customers as an opportunity for you to conquer a person with your personality charm and courage.
As long as you put the seven words "bold but cautious and thick-skinned" into full play, I believe you are a proud person in love and a successful person in your career.
[Edit this paragraph] Part-time salesman
It is the most common part-time job, usually selling the products of manufacturers on a commission basis. Because working hours are not limited, it can be done during normal working hours. Most part-time salesmen don't have a basic salary, and some companies will give higher commissions, so their income is not very good.
Nine languages prohibited by salespeople
1, don't say anything critical.
2, put an end to subjective problems
3. Use less technical terms.
4. Don't say exaggerated words.
5. No offensive words.
Step 6 avoid talking about privacy issues
7. Ask fewer questions.
8. Flexible and boring topics
9. Avoid indecent words
Best sales secret: touching customers
Many business people are looking for sales tips and methods, and are thinking about how to deal with customers. In fact, in my opinion, the best sales secret is that you must find ways to touch customers and make them cry for you, then you can succeed.
At a sales summary meeting, a weather-beaten old salesman hit the floor and said, "It is more important to impress customers than to impress them."
At the dealer conference, a loyal dealer had tears in his eyes: "I have been very touched. It's not that you helped me achieve a great career, but that your salesman did many seemingly ordinary things. These little things touched me and prompted me to keep moving forward. "
Touched knocks on the "heart door" and pursues the shock of the soul; "impress" depends on interests and requires rhetoric.
In fact, a "touch" is enough for others to remember the changes in temperature for several years, just like ripples, which constantly affect people around them; "impress" is only driven by a single interest, and the money is scattered. Therefore, the power of "moving" is easier to realize "chain sales".
When a salesman came to the dealer, it was lunch break. Because of the power failure, customers were sweating in the stove. The salesman couldn't help but pick up the fan and wait while driving away the flies. As a result, the customer slept comfortably for two hours and was moved when he woke up. Although it is a trivial matter, it has changed the dealer's decision to "persevere" in acting as an agent for other brands. Since then, the sales volume of this dealer has soared, and at the same time, because of his publicity, other sales booms have been attracted one after another.
We often hear such confusion: "Customer, what can I do to impress you?" It's actually quite simple. Touching others is the process of caring for others and helping others.
There is a beer sales representative who is all thumbs, but he has always been the number one seller. His secret is to go to customers every day, help them sweep the floor, mop the floor, clean the table and buy groceries-to be an unpaid handyman. While looking for a handyman in this company, he took the initiative to do the job. Over time, he became the most loyal "employee" of this company, rain or shine, and didn't arrive late or leave early, so that at a meeting, everyone ordered the beer promoted by the sales representative.
Many times, it is not difficult to touch others. As long as we do what we should do honestly and satisfactorily, we can touch many people.
At an annual meeting of household appliances in Guangdong, a dealer personally presented an ordinary salesman with a "true" banner and told a meaningful story: summer was suddenly hit by a flood, and his first call was made by this salesman. ...
In fact, many things that impress customers don't even require us to pay much extra, let alone spend a lifetime doing them. Many things can be done as easy as blowing off dust, just like the little things above. When we do it bit by bit, the emotion begins to grow and spread, then moistens and infiltrates many people's hearts, and finally completes your sales inadvertently.
In practice, many people ignore the sales "weapon" of "moving". Everyone can easily do the things mentioned above, but after being moved, have we all done it?
Nowadays, the sales trend has shifted from "customer satisfaction" to "touching customers". Because anyone can set the standard of "customer satisfaction" and strictly supervise its implementation, and "customer moved" has neither standard nor supervision, but it is precisely because of this that it has achieved extraordinary sales. Therefore, only by constantly creating touching stories and creating touching atmosphere can salespeople reach the top and enterprises become market leaders.
Being a customer is the process of touching and being touched by others, nothing else. I don't remember who said that, but it is worth taking with us in the long March of sales.
How to be an excellent salesman
To be an excellent salesman, you must have the following basic qualities:
1, To have a good ideological and moral quality as a salesman, you often have to pay a lot of money, some of which are cash or money orders. If your thoughts are not correct, it will bring unnecessary losses to the company.
2. Have solid marketing knowledge. Business personnel should not only do their own business well, but also consider how to operate their own market in a benign way from a certain height, so that the sales speed will be the fastest and the cost will be the lowest. This also lays a solid foundation for future promotion to business manager.
As a salesman, I think that only by eating what others can't eat can we make money that others can't. Visiting two customers and five customers every day has a completely different effect.
4. Good eloquence. To persuade customers to buy their own products, we should not only rely on competitive product quality and price, but also rely on the salesman to tell us how to make his language both artistic and logical.
5. Have good psychological endurance.
6. Have firm self-confidence and never give up.
7. Be innovative. To be a qualified business person, you must open your mind and explore the market in your own unique way.
In addition to the above qualities, business personnel should also do the following:
1, business people who love your products very much and don't love them will never do well;
It is important to know your own products. No customer wants to deal with business people who don't understand products, because you can't persuade customers to buy your products at all.