According to Baidu Encyclopedia, Xicha, the pioneer of new tea industry, is a brand founded by Shenzhen Meixi Catering Management Co., Ltd., headquartered in Shenzhen, Guangdong. 20 12 Xicha was born in Bian Jiang, Jiangmen, Guangdong. By using real milk and real tea, it created cheese tea and created a whole new tea industry. For a long time, Xicha insists on using high-quality raw materials such as "real milk, real original tea, real fruit and real sucrose", and has produced many real-quality teas, including cheese tea series, succulent grape family, Zhi Zhi raspberry, cool blackberry mulberry and roasted black sugar bobo milk. At the same time, Xicha has accumulated a strong brand potential by shaping and spreading the brand through user contact such as brand content and shop space, which has brought a brand experience that inspires joy to more mass users and also promoted the industry to enter the brand era.