1 knows a lot about wine. Basic information such as fragrance, year and place of origin. Open your mouth and come. (Basic skills are very powerful)
Customer orientation can be given in three sentences. Recommend it by understanding customers' consumption habits and psychological price (this wine is our best-selling wine)
Talk to people, talk nonsense! This guy is old-fashioned. No matter men, women and children, as long as you go, he can recommend two or three kinds of wine at the price that suits your needs (admire)
Most importantly, if you are like him. This is a big project. Generally, wineries give many activities. Let me give two examples (talk about dry goods skills).
1 winery activities, such as selling 50 thousand to a tourist quota, the winery will submit the travel expenses to the group for reimbursement. If you don't spend a penny, he will have two ways to deal with this situation.
The first one is aimed at wholesale stations with better sales volume. The key is that he will gather users who can't sell this standard and give more to these better-selling wholesale stations. For example, if you sell 70 thousand, he will give you two or three wholesale stations. They are all very happy.
For example, for this wine, the same activity is usually delivered at 100, and he will send 2 yuan to 5 yuan. Immediate sales report. No one else can get in at this price. Then sell the tour quota to friends circle at a low price. Finally, it will expire soon, which is cheaper for the travel agency. That's probably how it is sold. I'm not from this industry. That was done by a friend. I don't know if it was illegal. Anyway, his sales are always good.
The last thing he often said was. The marketing of wine is occupation and guidance. I personally understand it as. Occupation is to obtain agency. Leadership is to deeply understand the needs of customers and guide them to buy the products that suit them best. Speaking of which, let's give an example. Amazing example.
There is a big boss (boss for short) who is civilized far and near to buy a car. Tell the salesman that I want to buy a certain model of Volvo because he thinks Volvo has a good reputation as the safest car in the world. He just wants to buy the best car of this brand. Not bad money. But this salesman can't get that kind of car. He said to the boss. I know your needs very well. With your social status today. Do you still need a luxury car to show it? You are a well-known entrepreneur. You're right about one thing. Safety comes first for you. Look at this car. He is buying an oversized SUV. If this car collides with your Volvo, who do you think will win?
The boss was silent for a while and said. Only in this way can the chassis win so high and so practical. It looks good.
Sales theory. Isn't this the safest garage you need? You don't care about fuel consumption, do you? You don't care that he's not a luxury car and doesn't deserve your position?
All right, stop it. Let's talk about writing novels. That's probably what it means. hope this helps