(a) as the company's intelligence agency
1) Track the development trend of the industry and establish and improve the collection, processing, communication and confidentiality system of marketing information.
2) Collect industry information, especially the performance, price and competitive means of competitive brand products;
3) Conduct market research, grasp consumers' purchasing psychology and behavior, and provide decision-making basis for the company's market activities;
4) Participate in the website construction of the company.
(2) As the employee office of the company.
1) Formulate the company's brand strategy, marketing strategy and product planning strategy;
2) Formulate the company's short, medium and long-term business objectives;
3) Make a sales forecast and put forward the analysis, development direction and planning of the future market;
4) New product listing planning;
5) Participate in the formulation of product prices;
6) Organize and analyze the business information of each business department of the company.
(three) as the regulatory body of the company's business
1) business system integrity check;
2) Whether the store decoration and market behavior of the business partner meet the requirements of the company;
3) Understand and master the salesman's mentality and establish it;
4) Be responsible for the training and supervision of new business personnel, store business personnel and dealer business personnel;
5) Responsible for the coordination of production and marketing.
(4) As the company's public relations agency.
1) Implement brand planning and brand image building;
2) Formulate and implement marketing advertisements, promotional activities and public relations activities;
3) Improve and standardize various external documents of the business system;
4) Responsible for the construction of the company's honor room and the collection and arrangement of various materials (such as customer thank-you letters, pennants, news reports, etc.). );
5) Reasonable selection and management of advertising media and agents;
6) Do a good job in the company's pre-sales, mid-sales and after-sales services;
7) Publish the information to be published on behalf of the company.