As we all know, the era of category-driven consumption has been gradually replaced by brands. Brand value and popularity are the main factors driving consumer behavior, and brand building and promotion are particularly important. So, how to enhance our brand value and popularity? Let more people know about us.
Viral Access, a brand promotion team dedicated to KOL influencer marketing strategy, briefly expounds the main points.
brand positioning
Whether brand positioning is accurate or not is directly related to the marketing effect. Brand positioning is to determine the industry and market from its own advantages and vision. The scope of positioning is generally nothing more than brand characteristics, target groups, market demand and competitive framework.
Simply put, it is who you intend to serve, who the product meets, and what kind of needs you meet.
Find the entry point of the market
With the brand, enterprises need to find a favorable market entry point for the brand. How to cut into the market well? There are generally two kinds.
The first is to open up new markets. This kind is relatively high in terms of difficulty and cost, but once it is successfully developed, it can have a very large market share; The second is to follow the successful pioneers to cut into the market. In the case that the market share has been partially or completely occupied, look for opportunities to cut in and share a piece of the action. This risk is relatively small, but it takes a little longer to gain market share.
Scientific planning of distribution channels
When we put new products into the market, we should also plan their distribution channels scientifically in order to lay a good foundation for the growth of brand products. Distribution channels are generally divided into direct sales and indirect sales. The former refers to the form of establishing a brand through direct sales without intermediaries, while indirect sales refers to opening up the market and improving brand awareness through the power of intermediaries.
Scientific and reasonable marketing strategy
After the establishment of a new brand, brand products can't start in the market without marketing strategy. The purpose is to let the public establish a good brand image in their minds.
1. Advertising. With the development of social media, brands can be promoted by news and creating topics, so as to realize the effective promotion of online brands. Social media marketing under viral access can make online promotion more acceptable to the public, which is an important step in early brand image building.
Step 2 push. That is, offline promotion. In shopping malls and other places with more passenger traffic, products and brands are promoted with the help of some prize-winning preferential strategies;
3. Public relations. Making news or carrying out various activities by means of public relations, and closely linking the brand image with public relations hotspots, can quickly make the brand enter the public's field of vision and leave an impression.
4.KOL. Marketing with the influence of opinion leaders is a scheme adopted by most enterprises at present. Its characteristics are relatively low cost and good network communication effect.
Kol influencer marketing is the most competitive brand marketing service for virus access brand promotion team. By cooperating with KOL, a powerful network celebrity in the Asia-Pacific region, we can substitute brand products into their daily lives and share them with fans, which can not only enhance the brand image and brand value, but also promote the spread rate of products.
There is no doubt that such a cost-effective promotion scheme is very suitable for a brand, especially a new brand.