Employment prospect of marketing major
Marketing personnel are indispensable talents for all enterprises, especially for large enterprises. According to domestic statistics, since the mid-1980s, more than 2,000 talent exchange meetings have been held or co-organized by China business circles, and at each talent exchange meeting, marketers are the most popular and in short supply. With the increasingly fierce market competition, this trend will become more and more fierce in the future. There is a great demand for marketing talents, so it is easy to find a job and the requirements for academic qualifications are not very high.
With the rapid development of China's economy, the competition for talents is becoming more and more fierce, but the demand gap of marketing specialty is getting bigger and bigger, and the employment prospect of marketing is very considerable. Marketing major is a major in great demand, which is needed by all kinds of enterprises and has broad employment prospects.
With the continuous improvement of China's market economy, marketing has penetrated into all kinds of enterprises, not only foreign-funded enterprises, private enterprises, but also state-owned enterprises, so the demand for talents in this field will continue to be optimistic and may continue to heat up.
Marketing employment direction
advertisement company
Advertising companies do advertising planning, mainly in communication. They should have a good understanding of brand and communication and be creative.
But advertising companies are also divided into creativity (design, film and television) and partial case planning. They are marketing majors, and the change from creativity to creativity is great. It is recommended to go to a comprehensive advertising company, such as 4A.
Enterprise marketing department
There is nothing to say about this, the key is to go to any enterprise. The position is generally "Marketing Specialist/Marketing Manager-Planning Specialist/Planning Manager-Brand Specialist/Brand Manager-Channel Specialist/Channel Manager", and the difference of functions can be seen from the name.
Marketing company
This kind of company emphasizes sales and channel management, and its main business content is to "help enterprises establish a regional sales channel and open the market, or promote sales growth in a regional market".
consultant
There are many such categories, such as corporate culture consulting, brand strategy consulting, management consulting, human resources consulting and so on. What is more in line with the marketing direction is brand strategy consultation.
public relations companies
There are also several types of public relations companies, including full-case public relations companies, event execution companies, news release companies, conference marketing companies and so on. It is recommended to go to a public relations company in the whole case, which generally covers the functions of the companies behind. The key is to "plan" for customers first, and then implement them, while other companies can only implement them, even if they have plans, they are planning the details of implementation.
1. Have the ability to learn new knowledge and skills and the ability to innovate and start a business;
2. Have the basic grasp and execution ability of marketing concept;
3. Ability to understand and analyze the market environment;
4. Ability to understand and analyze consumers' psychology and behavior;
5. Have the ability of terminal promotion and sales management of key customers;
6. Have the ability to organize and implement planning activities such as promotion planning and brand promotion;
7. Ability to develop and manage marketing channels;
8. Have basic new media marketing ability.