I. Background and objectives of the event
The scheme aims to attract customers, improve brand awareness and promote sales for the newly opened KTV. Through carefully planned activities, let customers know about our KTV, experience our services and have a strong desire for consumption.
Second, the activity time
Two weeks before opening and one month after opening.
III. Contents of activities
Preferential promotion: during the opening period, some preferential activities can be launched, such as discounts and gifts. For example, within three days of the first opening, the audience will be 20% off; Or give a gift with a certain consumption amount.
Theme activities: You can plan some interesting theme activities, such as singing competitions and parties in KTV. These activities can attract a large number of customers and enhance brand awareness.
Social Media Publicity: Use social media platforms for publicity, such as WeChat and Weibo. You can publish information about KTV, such as decoration style, facilities and equipment, service content, etc. And you can also publish some activity information, such as preferential activities and theme activities.
Recommendation reward: customers are encouraged to recommend new customers to the store for consumption, and recommenders can get certain rewards, such as coupons and gifts.
Member recruitment: during the opening period, member recruitment activities can be launched to provide members with some exclusive benefits or gifts.
Four. Activity budget
Depending on the specific situation, including venue rental fees, equipment rental fees, gift purchase fees, publicity fees, etc.
The implementation and supervision of verb (the abbreviation of verb)
It is necessary to formulate a detailed implementation plan and clarify everyone's responsibilities and timetable. At the same time, there should be a special person to supervise the implementation of activities, find problems in time and adjust strategies.
Evaluation and summary of the activity effect of intransitive verbs
After the activity, it is necessary to evaluate the effect of the activity, including sales, customer satisfaction, brand awareness and so on. According to the evaluation results, the experience and lessons are summarized to provide reference for future activities.
Writing principles of marketing planning scheme
Overall situation: Marketing planning should have overall awareness, start from the development of enterprises, make clear the key points, make overall plans, handle the relationship between local interests and overall interests, and formulate correct marketing planning schemes as appropriate.
Strategic: Marketing planning is a strategic decision, which plays a guiding role in future enterprise marketing.
Stability: As a strategic behavior, marketing planning should be relatively stable and cannot be changed at will under normal circumstances. If the planning scheme lacks stability, it will not only lead to a huge waste of marketing resources, but also seriously affect the development of enterprises.
Expedient measure: Any marketing plan is formulated in a certain market environment, so there is a certain correspondence between the marketing plan and the market environment. When the market environment changes, the applicable conditions of the original marketing plan may no longer exist.
Feasibility: A marketing plan that cannot be implemented in practice is worthless. Marketing planning must first satisfy the economy, that is, the benefits of implementing marketing plan are greater than the cost of the plan itself; Secondly, the marketing plan must adapt to the strength of the enterprise, that is, the enterprise can correctly implement the marketing plan and make it possible.