Why can real estate websites make money? First, real estate developers are not short of money. Secondly, with the development of the Internet, they also hope to get some prospective customers through the Internet. So if you build a real estate website, promote it with a certain amount of traffic. These real estate developers are willing to advertise on your website and cooperate with you in various ways. So how does the real estate network make a profit?
1, member payment recommendation information and top information.
Recently, several large classified information websites have been analyzed, and it is found that members' paid recommendation information and top information are better, allowing real estate members to do it themselves and pay according to time and place.
2. Pay for information updates
Now there is a way to provide members with a way to update new letters and information quickly, which can charge less. After the member refreshes the information, the date is updated to the current time, so the information ranking will be updated and ranked first. Save members the trouble of sending and storing duplicate information. Now most websites can't publish duplicate information.
3. Fees charged by intermediary companies
Because our website has high-quality vertical traffic, we have the capital to charge the intermediary company. Each intermediary account charges a fee of 100-500 yuan, so that they can publish information on the website and have the priority to display it. Free accounts can only post 5 messages, ranking lower.
4. Real estate advertising fee
Real estate advertising, which is the essence of profit, as far as I know, there are hundreds of advertising spaces on the home page of IP real estate websites with 10 thousand yuan. We can casually open a top real estate website in Baidu and find that the home page is full of real estate advertisements. Imagine how profitable this is.
5. Organize an observation group.
At the end of the year or holidays. Hundreds of IP real estate websites, I believe you have the ability to organize a team of 50- 100 people within 2 months. Most of them are prospective customers, and no one is bored enough to go to see the house to kill time. You can talk to the real estate about discounts and commissions. If you have customers, you have the capital to negotiate.
Second, how to operate the real estate website to achieve profitability
1, market research
First of all, we searched some local real estate websites through the Internet and found that they are all simple company websites or affiliate websites. There is no real estate information website. Although the search rankings of these websites are good, they are all the same templates and have no features. If your area is the same as mine, then I congratulate you, you will face little competitiveness. You can do it now.
2. Domain name selection
What are the principles for choosing a domain name? Simple and easy to remember, and the shorter the better. It would be great if you could spend money to buy a shorter domain name related to the local area.
3. Website hosting scheme
I recommend you to use Alibaba Cloud, which has relatively low cost and good performance. If you have enough money, you can also buy a server and host it in the computer room. Virtual hosting is definitely not recommended. The performance is poor. In case the advertising cooperation website is negotiating with the customer but can't open it, it will be embarrassing.
4. Content construction
It is suggested that it is best to establish a broken pair, 1 website development technology, 1 artist, 3 editing. Before the website goes online, you can copy dozens to hundreds of articles from other websites to be pseudo original. After going online, you can collect and contact some real estate agents to join, and they can help fill in the content. Anyone who is a real estate agent is familiar with how to add their own resources to the website. At the same time, we also went to real estate developers to talk about cooperation and collect information.
After two months of development, our website has a certain amount of content, and the website almost monopolizes all the keyword rankings related to local real estate. The website traffic slowly rises to 100-500IP. Don't underestimate these IPS. Although not many, they are all high-quality local IP with the potential to buy a house. This is the basis of our negotiations with real estate developers, and it is also the customer base for our future marketing programs.