② Send mobile payment information to merchants by mobile phone.
(3) The merchant sends the mobile payment information to the mobile company.
④ The mobile company sends payment confirmation information to the mobile phone users.
⑤ The consumer sends the confirmation information back to the merchant.
The merchant sends this information to the mobile company and asks for payment.
⑦ The mobile company pays, and informs the merchants to deliver the goods to the consumers, and keeps the transaction records.
Today, merchants deliver goods and keep transaction records.
Pet-name ruby transaction details written into the consumer front desk consumption system, so that consumers can query.
4 e-commerce transaction process:
Different types of e-commerce transactions, although including business communication, capital delivery, commodity distribution as the core of three stages, but the process is different. For Internet commerce, at present, it can be basically summarized into two types: online commodity direct selling and online commodity intermediary trading.
☆ Online direct selling process
Direct selling of online goods refers to the direct use of the Internet by the demand side and the supply side (also refers to consumers and producers), excluding intermediate links such as wholesale and agency. Usually it is the e-commerce model from B to C. The biggest feature of this kind of transaction is direct meeting, few links, high speed and low cost. The process of online direct selling of goods is divided into six steps:
(1) Consumers surf the Internet and check the web pages of enterprises and businesses;
(2) The consumer fills in the shopping information through the shopping dialog box: the name, address, name, quantity, specification and price of the purchased goods;
(3) Consumers choose payment methods, such as credit card, electronic money, electronic check and debit card.
(4) The client server of the enterprise or merchant checks the payer server to see whether the remittance amount is approved;
(5) After the customer server confirms the consumer's payment, it informs the sales department to deliver the goods to the door;
(6) The consumer's bank will transfer the payment to his credit card company, and the credit card company will bill him.
☆ Online commodity intermediary transaction process
This kind of transaction is carried out through the online commodity trading center, that is, the virtual network market. In the whole process, the trading center is based on the Internet. Closely link commodity suppliers, buyers and banks to provide customers with all-round services such as market information, commodity trading, warehousing and distribution, and loan settlement.
The process of online commodity intermediary transaction can be divided into four steps:
(1) Buyers and sellers will tell the online commodity trading center the supply and demand information, and the trading center will release a large number of detailed trading data and market information to the participants.
(2) According to this information, the buyer and the seller choose their own trading partners, and the trading center matches them to urge the buyer and the seller to sign the contract.
(3) The buyer shall go through the transfer and payment procedures at the bank designated by the trading center.
(4) The distribution departments of local trading centers deliver the seller's goods to the buyer.
5. Bidder qualification confirmation for bidding information setting
B/c logs in to the bidding system b to get the login information.
Time-limited tender extension tender
End of d/e bidding
E/f confirms the highest quotation.
F/g print transaction confirmation
(1) Login to the bidding system
After the bidder passes the identity verification, he obtains the relevant identity information, that is, the user name and password, logs into the bidding system through the user name and password within the specified bidding time, confirms the subject matter to be auctioned, and waits for the bidding to start.
(2) Limited time bidding
After the scheduled bidding time arrives, the bidder starts bidding on the computer terminal and sets the suggested quotation. According to the quantity (amount) displayed in the "Quotation" box, the bidder will add the suggested price increase as the suggested quotation, and the range of each price increase will be multiple of the lowest price increase, otherwise it will be invalid, and the bidding process will be completed within the specified time.
(3) Delaying bidding
Every time a bidder bids according to the prescribed rules, after issuing a new bid, the system will give an extension of several tens of seconds (or several minutes) and start the countdown. During the extension period, there will be new bids, new bids will be accepted, and the extension time will be reset until there is no bid within the extended bidding period. This bidding process is over.
Deferred bidding can be used alone or in combination with "limited bidding"; Before the bidding starts, the bidding mode is determined. After the bidding time is normally limited, the system will switch to the delayed bidding stage.
6 ① Buyers and sellers conduct transactions online.
② The buyer pays the money to the third party.
(3) the third party receives the payment and informs the seller to deliver the goods to the buyer.
(4) After the buyer receives the goods and checks them correctly, he shall notify the third party to pay the seller.
⑤ The third party transfers the payment to the seller's account.
Through the study of this course, talk about your understanding of e-commerce
E-commerce can provide services in the whole process of online transaction and management, so it has many functions such as advertising, consultation and negotiation, online ordering, online payment, electronic account, service delivery, consultation and transaction management.
(1) Advertising e-commerce can broadcast all kinds of commercial information on the Internet with the help of enterprise's Web server and customers' browsing. Customers can quickly find the information they need with the help of online search tools, while businesses can use online homepages and e-mails to advertise around the world. Compared with all kinds of advertisements in the past, online advertisements have the lowest cost and the richest information for customers.
(2) Consulting and negotiating e-commerce can use non-real-time e-mail, newsgroups, real-time discussion groups and other ways to understand market and commodity information and negotiate transaction affairs. If there is further demand, you can also use online whiteboard meeting to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitation of people's face-to-face negotiation and provide a variety of convenient forms of conversation in different places.
(3) Online ordering E-commerce can realize online ordering with the help of interactive mail transmission in the Web. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received. The ordering information can also be encrypted, so that the business information of customers and businesses will not be leaked.
(4) Online payment e-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment means directly online will save a lot of people's expenses in the transaction. Online payment will need more reliable information transmission security control to prevent cheating, eavesdropping, fraudulent use and other illegal acts.
(5) Online payment of electronic accounts must be supported by electronic finance, that is, financial institutions such as banks, credit card companies and insurance companies should provide online operation services for financial services. Electronic account management is its basic component.
(6) Service Delivery Customers who have paid should deliver the goods they ordered to them as soon as possible. Although some goods are local and some are off-site, e-mail will be able to deploy logistics in the network. The most suitable goods for direct delivery on the Internet are information products.
(7) Consulting e-commerce can conveniently collect users' feedback on sales services by using format files such as "Select" and "Fill in the blanks" on the webpage. Only in this way can the market operation of enterprises form a closed loop. Customer feedback can not only improve the after-sales service level, but also enable enterprises to obtain business opportunities to improve products and find markets.
(8) Transaction Management The management of the whole transaction will involve people, money and things, as well as the coordination and management between enterprises, between enterprises and customers, and within enterprises. Therefore, transaction management involves the whole process of business activities.
Edit the "6C" policy in this paragraph.
1, customization: customer satisfaction strategy. One-to-one marketing of customized services usually includes grasping customer trends, records, habits and characteristics. 2. Community: Community strategy. Community is an active community activity, which can improve user loyalty and form a sense of belonging.
3. Content: content strategy. Content can provide users with content and intelligence information, which has two main characteristics.
Design features: convenient composition, interesting design and unified style;
Technical features: convenient retrieval, personalized data construction and user-related information.
4. Business: marketing strategy. The responsibility of enterprises to ensure revenue and turnover. Connection: cooperation strategy. Through the cooperation strategy between enterprises, it is conducive to income diversification.
6. Communication: communication strategy. Communicate, provide customers with professional knowledge, and strengthen customers' understanding of the enterprise.
merits and demerits
superiority
1. E-commerce electronizes and digitizes traditional business processes. On the one hand, electronic flow replaces real logistics, which can greatly reduce manpower and material resources and reduce costs; On the other hand, it breaks through the limitation of time and space, so that trading activities can be carried out at any time and any place, thus greatly improving efficiency.
2. The openness and globalization of e-commerce have created more trade opportunities for enterprises.
3. E-commerce enables enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improving their competitiveness.
4. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.
On the one hand, e-commerce breaks down the barriers of time and space, on the other hand, it provides abundant information resources, which provides more possibilities for the reorganization of various social and economic factors, thus affecting the economic layout and structure of society.
6. Interactivity: Through the Internet, merchants can communicate, negotiate and sign contracts directly, and consumers can also reflect their feedback suggestions on the websites of enterprises or merchants, and enterprises or merchants should timely investigate product types and service quality according to consumers' feedback to achieve benign interaction.
disadvantage?
1, the network itself has its limitations. In this mode, only by relying on the production of websites and web designers to master a better web mode can the goods be displayed to consumers.
2. The search function is not perfect.
3. The security of the transaction cannot be guaranteed. The security of e-commerce is still the main factor affecting the development of e-commerce. Due to the rapid popularization of the Internet, e-commerce has aroused widespread concern and is recognized as the most potential new growth point of IT industry in the future. However, how to ensure the security of data transmission has become one of the most important factors in the popularization of e-commerce when conducting transactions on the open network. The survey company conducted an online survey on the application prospect of e-commerce. When asked why they don't want to shop online, most people's problems are fear of being attacked by hackers and losing credit card information. Therefore, some people or enterprises are unwilling to use e-commerce for fear of security, and security has become the biggest obstacle to the development of e-commerce.
The security problem of e-commerce is actually the integrity problem between people. Understanding each other in real business and trade requires the cooperation and efforts of both sides. The future of e-commerce needs the cooperation of all netizens.
4. The management of e-commerce is not standardized.
5. Tax Issues Taxation (including customs duties and taxes) is an important financial source of a country. Because e-commerce transactions are carried out in the environment of international information network without fixed places, it is difficult for the state to control and levy taxes on e-commerce.
6. Standards: The national conditions of different countries are different, and of course there are some differences in the trading methods and means of e-commerce. Moreover, we have to face the borderless and global trade activities, so it is necessary to establish relevant and unified international standards in e-commerce transactions to solve the interoperability problem of e-commerce activities. The current problem of e-commerce in China is that the concept is unclear, and those who engage in electronics engage in commerce and those who engage in commerce engage in electronics, which are discrete, disorderly and biased.
7. Distribution problem Distribution is a nerve-racking problem for both merchants and consumers. Online consumers often encounter the phenomenon of delayed delivery, and the delivery cost is very high. Insiders pointed out that there are no systematic, professional and nationwide commodity distribution enterprises in China, and the distribution and sales organizations have not formed an efficient and complete distribution management system, which undoubtedly affects people's shopping enthusiasm.
8. Intellectual Property Issues Among the legal issues arising from e-commerce, the protection of intellectual property rights bears the brunt. Because the computer network carries digital information, the problem of copyright protection is particularly prominent in the field of intellectual property (patents, trademarks, copyrights and trade secrets).
9. Legal issues of electronic contracts In e-commerce, the written contract used in traditional business transactions is no longer applicable. On the one hand, electronic contracts are easy to forge, and it is difficult to prove their authenticity and validity; On the other hand, the existing laws do not regulate the legal effect of digital seals and signatures of electronic contracts.
10. Identification of electronic evidence The information in the information network is unstable or changeable, which makes it extremely difficult to lock or obtain evidence of infringement when the information network infringes, and brings great obstacles to solving infringement disputes. How to ensure the stability, authenticity and validity of information under the network environment is an important factor to effectively solve infringement disputes in e-commerce.
1 1, other details Finally, there are some irregular details, such as the uneven prices of online goods at present. The largest difference in commodity prices of major trading categories is 40%; The regional differences of online shop services are large; There is a problem with the online shopping invoice; The response speed of online stores to orders is uneven; The law on e-commerce does not clearly stipulate the rights and obligations of the parties to the transaction.
12, standard problem
And network marketing can't completely replace traditional marketing.
Reason:
① The number of netizens-the market transaction volume is small.
② Consumption habits
③ Communication mode
4 perception of goods.