Reliable brokers have several characteristics: first, they can give the approximate time node of selling houses (cherish their own time and cherish the landlord's time); Second, the transaction is fast and accurate; Third, he is a real master, with strong communication and problem-solving skills, and can influence customers. Usually, such brokers do not often show people around the house, nor do they deliberately please the landlord. If they have reached the store manager level on the platform of the big chain home, they may be busy because of meetings and other work. As landlords and sellers, we should make sure that they give us enough energy, because he may have many houses to push at the same time, so why push your house? At this time, it is undoubtedly the best choice to establish a friend relationship with them and keep their attention at our home. And after everyone becomes friends, the broker will give sincere advice, which can prevent too many pits. Another important principle is that communication must be convenient. If the real estate company is downstairs in the community, it is best that everyone can adjust the strategy at any time according to the customer's situation. If possible, it will be more reliable to choose an experienced person from a small real estate company who is familiar with the houses in his lot. This kind of reliable people have generally been engaged in real estate for more than 3-5 years, and have their own regular customers who follow up all the year round, so they can attack at a fixed point and make a quick deal.
In the process of changing rooms, I happened to meet such a broker, who almost completely met these three characteristics. First of all, it is said that it will be sold to me within one month (full of confidence), and the specific time node is May Day (knowing the timing of selling houses within one year like the back of my hand). With this time node, he will focus on this suite, sort out his customer base, and invite key customers to come out to see the house at the right time node. At that time, on May 1st, he had five suites to recommend to this customer, and he only recommended this one to me, mainly because he made such a promise. And my main job is to keep in touch with him, feedback information in time, and ensure that his attention can stay in my home. You know, with so many houses in their hands, there is no shortage of all kinds of bamboo shoots. Why did they sell you this set? Apart from the commission, it can only remind him of your suite often.
Second, the transaction is fast and accurate. It's fake to ask the customer to sign the bill on the day of viewing the house. It has been on the big platform (as everyone knows) for almost a month, and I have seen my house nearly 30 times. During that time, I was very happy to receive guests. Almost many guests are satisfied after reading it, but they have not made up their minds to buy a house. At that time, a month was almost over, and I was deeply anxious because I had planned to complete the replacement of the house before August. I don't have much time to buy a house, and the place where I want to buy a house is one price a week. My room is like a talking ant. Later, I resolutely canceled the exclusive with a certain platform and focused on my favorite broker. The practice of this broker also made me fully believe the sentence, "It only takes one person to buy a house, and there is no need for so many tenants to look at the house." Here, I want to restore the situation on the day of my house transaction for your reference.
5.3 In the afternoon, the agent asked me to show the guests the house. It was raining lightly that day. The intermediary brought a middle-aged couple, and the female tenant came in and went out again, obviously not interested in the house. The male tenant still walked around the room and stopped for a while. Three minutes later, the agent deliberately stopped at the door and chatted with them. At that time, it rained heavily and they couldn't go back, so the agent took the opportunity to hold them in the corridor for nearly 1 hour, and the rain finally subsided. They are ready to go back. I think there may be no hope. 15 minutes later, the broker informed me to take the real estate license to discuss the price. As a result, after several rounds of communication and negotiation, the deal was made on the same day.
The premise of fast and accurate is that the broker has tracked the buyer for a period of time, knowing how much budget the buyer has, where he likes to make a deal, where he doesn't like to make a deal, and so on. , and the focus is on adequate budget, adequate budget, adequate budget; At that time, I told my agent clearly that it was best to find a one-time buyer and the price could be negotiated. As a result, the person he was looking for was a one-time payment guest, and the final transaction price was also within my expectation.
Third, this is an essential trait of an excellent salesman and an essential trait of an excellent broker. Strong communication skills can make both buyers and sellers have a pleasant buying experience. According to my agent, the tenant was forced to make a bill on the day of viewing the house, which I especially believe. Because it rained that day, they stood in the corridor and talked for more than an hour. If the tenants didn't resent it at that time, they were already superb in chatting. And the trading process of the day was also very pleasant. In the process of price negotiation between the two parties, on the one hand, the broker won a better price for the landlord, and at the same time, it also made the buyer feel that it was a big bargain. These are all made by brokers to suppress the landlord in the negotiations, just to make buyers feel more comfortable in several rounds of price increases. This kind of strong on-site negotiation and control ability is difficult for ordinary salespeople to do. It is necessary to grasp the situation and atmosphere rhythmically to ensure the smooth signing of the bill that day. Because once you leave the negotiating table, anything can happen. Sure enough, the buyer went back on his word the next day, feeling that he had bought it wrong, and sent me a message to cancel the subscription. At this time, my agent handled it very maturely and steadily. First of all, don't let the landlord and tenant face each other directly to avoid fierce conflicts; Secondly, the intermediary learned from it, and finally the tenant gave up his idea, apologized to me and continued to maintain the purchase agreement. Among them, brokers have to repeatedly grasp the tenant's mentality and understand the real reason. The core competence is to solve all kinds of problems encountered by everyone. Finally, brokers must fully consider all possible situations and deal with them one by one. Generally, if there is no problem with the transaction, you can't see the ability of the broker. Only when we really encounter problems can we reflect the gap between brokers. I was lucky to meet a reliable agent.
? "Do one line, specialize in one line", the core humanity will not change much in sales. With the rapid development of science and technology, you can stay indoors and the platform is more convenient, but only by truly grasping human nature is king. I believe that many landlords have experienced exclusive agreements, praise and promotion, multi-disk recommendation and so on. I tried everything last month. In the past, the expectation of big data was high, but after one month, the anxiety and powerlessness of the house that has not been sold will deeply drive the landlord crazy, and finally continue to cut prices and sell his house cheaply. Even some brokers will take some fake customers to explore the landlord's reserve price at first, usually at a very low price. All kinds of pits are enough for our landlord to step on.
Finally, most importantly, most importantly, most importantly, your own house is precious. If you don't want to sell your house cheaply, you can't give it to the real estate agent completely. The landlord's own judgment and communication with the broker are very important. You can't rely entirely on the promotion data of a well-known platform. The data may have some reference function, but it is useless if it is not converted in place. In the process of selling houses for one month, I made a lot of preparations, searched many ways to sell houses quickly on various platforms such as Zhihu, and joined a group of landlords. When I sold my house, I also got a lot of advice and help from my former landlord and made my own loushu. Thank them for their company and help. All these preparation information are finally fed back to the broker, who will feel that the landlord is very attentive and not an easily fooled person, thus ensuring the possibility that the house will not be overestimated. Finally, be sure to keep in touch with the broker at any time. At that time, taking advantage of May Day, the house price was raised, and then the price was greatly reduced by 200,000 to attract customers to buy. Then the broker seized this information decisively and made a quick deal, and the transaction price also reached the expectation. That's how I finally sold my house in less than a week after leaving the biggest platform.