White bottles, red caps and red ribbons, and the product names on the bottles are arranged obliquely, just like ribbons. The four colors of white, red, black and gold are matched, and the temperament is elegant and dignified, expensive but not extravagant.
Perseverance, years precipitate.
The image of Maotai bottle label was established from the merger of 195 1 three burning houses to establish Maotai Distillery. After 1966, milk glass bottles completely replaced earthenware jars, and the overall image of inner packaging was established; 1973 took the lead in breaking the situation of naked bottles of liquor and introducing packaging boxes. Since then, the overall image of bottle label, bottle body and packaging box has continued to this day.
Keep pace with the times and constantly optimize
In the 1960s and 1970s, the packaging of Tian Fei Maotai never stagnated, sticking to the old way. Instead, constantly optimize yourself. Except that the bottle is marked with a circular flying icon (from "wheel" to "sunflower" and then to "Tian Fei Maotai"), everything else is improved in detail.
Star effect, cognitive aura
Looking at the liquor market, Tian Fei Maotai has succeeded to the point where all its rivals are outraged. The star effect of its packaging inside and outside the circle can be imagined, and it is difficult to become a classic. Moreover, consumers' eyes are discerning, and the packaging of successful products will not be too bad.
It should be emphasized that packaging is an inseparable part of products, and classic packaging is a classic product.