1 Marketing major study course
Main courses: economic mathematics, economics, management, statistics, marketing, public relations, advertising, marketing planning, business negotiation, promotion, consumer psychology, market research and prediction, basic accounting, financial accounting, financial management, economic law, international finance and trade, computer culture foundation, C language programming, database principle, network technology, management information system, etc.
Marketing major is a subject that takes the management and sales system of enterprise products as the research object, and comprehensively uses the theories and methods of economics, management, financial management, marketing, law, sociology, engineering and other disciplines to analyze, plan, design and manage the enterprise marketing system.
This major cultivates the basic theories and skills of modern management, marketing and information technology. With marketing expertise, high foreign language level and skilled computer skills, good comprehensive quality and professional ethics, I can engage in marketing planning, business and management in industrial and commercial enterprises.
1 Employment prospect of marketing major
With the continuous improvement of China's market economy, marketing has penetrated into various industries. People also have a deeper understanding of the concept of marketing. Therefore, the future prospects of marketing professionals are more optimistic.
Marketing is a branch of management specialty. Today, with the gradual improvement of market economy, marketing has become an indispensable part of enterprises. Without professional marketing talents, a company cannot survive in a highly competitive market.
Marketing professionals are indispensable talents for all enterprises, especially large enterprises. However, because the number of high-quality marketing talents in colleges and universities has not kept up, the demand is often in short supply.
The high salary of marketing major reflects more work and more pay, that is to say, a person's pay and return are in direct proportion. This leads to the polarization of the salary and treatment of marketing professionals. This is because people who have the ability earn more, while those who have no ability earn less, making it more difficult to survive in the workplace.
1 Employment direction of marketing major
1, advertising company
Advertising companies do advertising planning, mainly in communication. They should have a good understanding of brand and communication and be creative.
However, advertising companies are also divided into creativity (design, film and television) and partial case planning. They are marketing majors, and the change from creativity to creativity is great. It is recommended to go to a comprehensive advertising company, such as 4A.
2. Marketing company
This kind of companies focus on sales and channel management, and mostly focus on "helping enterprises to establish regional sales channels and open markets, or promoting sales growth in regional markets", such as liquor marketing companies at the beginning of their heyday and real estate sales agents.
Step 3 consult
There are many such categories, such as corporate culture consulting, brand strategy consulting, management consulting, human resources consulting and so on. Brand strategy consulting is more in line with the marketing direction, with "kotler", "trout China", "Reese China" and "adoption" (adoption is actually quite complete, and marketing is also done, but it is customary to fall into this category).
4. Enterprise Marketing Department
There is nothing to say about this, the key is to go to any enterprise. The position is generally "Marketing Specialist/Marketing Manager-Planning Specialist/Planning Manager-Brand Specialist/Brand Manager-Channel Specialist/Channel Manager", and the difference of functions can be seen from the name.
5. Public relations company
There are also several types of public relations companies, including full-case public relations companies, event execution companies, news release companies, conference marketing companies and so on. It is recommended to go to a public relations company in the whole case, which generally covers the functions of the companies behind. The key is to do "planning" for customers before implementation, while other companies can only do implementation. Even if there is planning, they are planning the details of implementation, and there is not much development prospect. The better ones in China are Blue Cursor and Wanbo Ye Wei (Baidu can enter the top ten public relations companies).