The financial crisis has brought great impact to the whole world. In 2009, enterprises faced more difficulties, such as closures and layoffs. Among them, SMEs are the hardest hit areas. Originally, small and medium-sized enterprises lacked competitiveness in economic strength, technical ability and brand. Affected by the financial crisis, the market has become smaller and the development of enterprises has become more difficult. However, small and medium-sized enterprises are facing challenges and opportunities. The effective way to seize this opportunity is to strengthen the construction of network marketing and vigorously develop e-commerce. For small and medium-sized enterprises, neither capital nor technology can be compared with large enterprises. E-commerce Internet vendors can provide a platform for small and medium-sized enterprises, so that they also have the opportunity to conduct online trade. Some manufacturers, such as the instrument exhibition network under Yizhan, also provide independent website construction, search engine optimization and other promotional services. Enterprises can publish products and browse supply information conveniently through this platform. In short, for enterprises, the biggest advantage of e-commerce is that it can increase sales and reduce costs, thus bringing profits to enterprises. It provides a platform for small and medium-sized enterprises to compete fairly with large enterprises and provides a lot of market opportunities, thus bringing direct benefits to small and medium-sized enterprises.
Dyson Dyson, president of Caller, said: Under the influence of the global financial crisis, it is urgent to actively explore new product sales channels, sell the company's products and get more product sales orders. Faced with the impact of the global financial crisis, how can more than 40 million small and medium-sized enterprises in China get rid of the current predicament, use Internet information means to carry out enterprise e-commerce, broaden the sales channels of enterprise products and improve their sales performance? Recently, Dai, president of B2B search engine for small and medium-sized enterprises in China, gave the answer.
"B2B e-commerce for small and medium-sized enterprises", as far as the application stage of e-commerce in small and medium-sized enterprises is concerned, mainly focuses on how small and medium-sized enterprises can make good use of the Internet, effectively promote and sell their products, and obtain sales orders for their products through the Internet.
According to statistics, at present, about 20,000 small and medium-sized enterprises conduct e-commerce online one after another, and use B2B shops of online enterprises to promote and sell their products and services. Developing online e-commerce is an important guarantee for small and medium-sized enterprises to upgrade their industries and improve their survival and competitiveness in the network information age. Small and medium-sized enterprises use B2B stores to promote and sell products, which has become an important product promotion, sales and trade channel for small and medium-sized enterprises after the Canton Fair.
According to the report released by iResearch on February 17, 2009, e-commerce can effectively enhance the competitiveness of online merchants (individuals and small and medium-sized enterprises). Last year, the survival rate of online small and medium-sized enterprises that used e-commerce was five times higher than that of traditional offline enterprises.
Experts believe that small and medium-sized enterprises are the driving factors of the future B2B e-commerce market and even the whole enterprise service market. There are as many as 46 million small and medium-sized enterprises in China, which has become the product manufacturing center of the world. With the rapid development of Internet in China and the rapid development and application of B2B in China, small and medium-sized enterprises in B2B industry chain are increasingly relying on B2B e-commerce.
Indeed, if domestic small and medium-sized enterprises want to get out of the predicament, they must adjust the industrial structure and change the marketing model. Jiang Ye, Vice Minister of Commerce of China, said that in the face of the current situation that the international financial market turmoil has intensified and the global economic growth has obviously slowed down, e-commerce has undoubtedly become one of the most reliable means to help enterprises out of the predicament. Jiang said that e-commerce not only greatly reduces the labor and material costs of traditional business processes, but also breaks through the limitations of time and space, making trading activities more convenient and efficient. At the same time, because of its openness and globalization, it also creates more trade opportunities for enterprises.
The following are the successful cases of Shanghai Hutou Chemical Co., Ltd. in implementing e-commerce in response to the financial crisis:
Speech by Zhao Aiying of Shanghai Hutou Chemical Co., Ltd.:
Zhao Aiying delivered a speech:
Looking for him in the crowd-"e-commerce"
I took over e-commerce in 2008, and talked about the inevitability of choosing e-commerce in view of the company's online trip.
First, the bumpy road
Our company's website was established in 2004. The original intention of establishing a website is mainly to establish a corporate image, so that customers can know the basic situation and products of the company in time through the network, which can greatly improve the convenience of customers who often use the network. On the other hand, I also hope to promote the company's website through various e-commerce platforms to expand the influence and popularity of the brand.
At the same time, it is a new source of tourists, so in the same year we made a search ranking on 372 1 and Baidu. For the two goals of building a website and using e-commerce, the first goal has been basically achieved, and the second goal has not played a significant role. We analyzed the main reasons from three aspects. First, our products are very professional, and the way of information flow is rarely spread through the network; The second reason is that the domestic e-commerce platform in 2004 is far from the current influence in information dissemination, and the effect is very limited; The third reason is that the Internet penetration rate was not high five years ago, and most customers were not used to seeking product information through the Internet.
After 2006, with the popularization of the Internet and the further popularization of e-commerce, we believe that the golden stage of e-commerce has arrived. To use the Internet as a new weapon for enterprises to expand their business and improve their brand awareness, it is necessary to increase investment in this area. After 2008, we carried out a brand-new revision of the company's website, promoted it on the famous e-commerce platform Alibaba, and made search rankings on Baidu, Yahoo and other websites. Judging from the effects of these e-commerce platforms, B2B platforms like Alibaba are more suitable for our high-tech industrial products. After two years of network operation, about half of the company's customers in the southern market come from e-commerce platforms. And the effect of enhancing brand awareness is gradually emerging.
Second, the inevitable choice.
Production costs are rising: in the international environment, the price of lubricating grease with base oil as raw material has greatly increased the cost, and the price fluctuation from time to time has also made procurement a difficult problem. In addition, the state has improved the labor law, and the labor costs of enterprises are also increasing.
Traditional channels and terminals are too expensive: there are several links between production and retail. Every link must have profit space. Too long channels lead to low capital turnover rate and high inventory pressure. And the products arrive at the terminal, and the huge terminal fees and so on also make the survival of our manufacturing industry worse.
So in the face of such a situation, we can only think about how to reduce production costs and improve efficiency; How to reduce channel links and terminal costs; How to build a brand at a relatively low cost and enhance the anti-risk ability of enterprises, it is an inevitable choice to choose e-commerce at this time.
Third, solve the problem.
If we want to talk about grades, I think the most important thing is to solve the following three problems for us:
1. Reduce transaction costs. First of all, through online marketing activities, enterprises can improve marketing efficiency and reduce promotional expenses. The most obvious expenses are business travel expenses of salesmen.
2. Increase business opportunities. Traditional transactions are limited by time and space, while e-commerce is operated 24 hours a day. Online business can reach the market range that traditional sales and advertising promotion can't reach, increase customer base and improve popularity.
3. Reduce intermediate links. Direct online operation reduces intermediate links and makes direct transactions between producers and consumers possible, thus reducing costs and expenses for our end customers. Of course, we will protect the profits of our sellers.
E-commerce is not only a fashionable term now, but also helps small and medium-sized enterprises to overcome difficulties again and again to stand firmly in the forest of enterprises!
"If you don't enter the field of e-commerce, you will feel the horror of winter sooner or later," said the general manager of an enterprise in youboy.com. "E-commerce has given us a brand-new opportunity." After the baptism of the economic storm, wave after wave of enterprise closures have broken out one after another, but 80% of the 50 million online merchants in China believe that e-commerce can bring them tangible benefits.
"B2B e-commerce has helped us to open an important channel for product promotion and sales outside the Canton Fair!" The general manager of Huatai Electric Appliance Co., Ltd. in Zhenjiang New District said excitedly. "In order to promote the sales of the company's products, we go to four or five exhibitions every year to promote the company's products. The effect is getting worse. Later, in the professional B2B business search engine, the company opened its own shop to promote the sale of products, and the business was gradually much better than before. We calculated the cost, an exhibition is at least 1 10,000, while the cost of looking at shops and ranking promotion in the company is less than 1 10,000, saving tens of thousands of yuan every year, and the effect is better than before ... "
Under the international financial crisis, the development of small and medium-sized enterprises has encountered bottlenecks, and e-commerce has begun to escort them. The insiders believe: "E-commerce will be the lucky star for SMEs in 2009. E-commerce has played a great role in promoting small and medium-sized enterprises to spend the winter, developing domestic trade, stimulating consumption and creating employment.
Generally speaking, e-commerce will greatly increase the competitiveness of enterprises in the economic crisis. Finally, I send you a sentence from Bill Gates: "In the 2 1 century, there will be either e-commerce or no commerce." This statement and the advantages of e-commerce show that e-commerce will certainly occupy a very important position in the future business war. Then why didn't we use him earlier?