Hobbies; Hobbies should be the first consideration of marketing personnel's career planning; Because only if you like marketing, can you take the initiative to invest, and only if you take the initiative to invest, can you gain and achieve; If you don't like marketing, you are passively accepting all the jobs. If you don't work hard, you won't have a good result.
Therefore, when you decide to engage in the marketing industry, you should ask yourself, is it really because I like this industry, or because you have a try attitude, or other reasons;
Character; As the old saying goes, a leopard cannot change its spots, but it is not immutable. I think hobbies can change a person's character; Usually, personality is divided into "extroversion, neutrality and introversion". As a marketer, you should analyze your personality. Your career determines that you spend most of your time dealing with people, so extroversion is certainly better;
But it doesn't mean that introverts can't do marketing. For an introverted person (for example, not good at dealing with strangers, not good at words, not good at communication), the key is whether you can change to meet the needs of marketing career; If you can't change or don't want to change (change is painful), then you'd better choose another career;
Major; Specialty is the general name of your existing specialty and potential specialty; Specialist is also divided into basic specialist and professional specialist. Basic skills include strong communication skills and organizational skills. Professional expertise such as computer proficiency, good at planning and so on. ;
In the era of planned economy, because professional people have worked in enterprises all their lives, there is little room to change the external environment, so in that era, the emphasis on self-improvement is how to make up for their own shortcomings; Under the condition of market economy, the mobility of professional people increases, and the space for changing the external environment increases. How to give full play to their own advantages becomes the core of self-improvement; Nothing is perfect in the world, and naturally there are no perfect people. Giving full play to one's own strengths is the key to success, because sometimes it is difficult to make up for the shortcomings. If you have time to make up for them, it is better to use this time to give full play to your advantages. Therefore, professional analysis is very important.
Career planning
The so-called career planning is the abbreviation of career planning, and it is a process of continuous and systematic planning for career and even life. On the basis of analyzing personal and internal and external environmental factors, determine a person's career development goals; And choose the occupation or post to achieve this professional goal, formulate the corresponding action plan for work, education and training, and arrange the time, projects and measures of each step reasonably; It includes three parts: career orientation, goal setting and channel design. Career design usually refers to the design of career channels.