scope of business
Internet information services, Internet of Things services, software development, information system integration services, information technology consulting services, data processing and storage services; Advertising production and release (except online advertising); Conference and exhibition services and translation services; Wholesale and retail of computers, software and auxiliary equipment, stationery and department stores (except cultural relics). (Projects subject to approval according to law can only be operated after approval by relevant departments)
It is in this context that the rookie network was established.
When the rookie was founded, there were different opinions. Some people say that Ma Yun wants to do logistics and grab the job of the express delivery industry.
Actually, it's not. At present, the rookie has thousands of employees, none of whom are couriers and none of whom are logistics transport vehicles.
So why should the rookie be established?
From the perspective of Alibaba itself, Ali started from e-commerce, and e-commerce is also the foundation of Ali.
The development of Taobao/Tmall and Alipay solved the problem of e-commerce platform and payment, but missed a very important link-logistics.
This link was not so important at first, but with the upgrading of consumption, people pay more and more attention to timeliness and logistics experience, and logistics experience has become the biggest bottleneck of Taobao/Tmall. Especially with the experience of mechanism logistics in Amazon and JD.COM, this weakness is more obvious.
Therefore, making up for the shortcomings of this logistics has become Ali's top priority.
The above is analyzed from Ali's own point of view.
Let's analyze it from an industry perspective.
At present, about 80% of domestic express delivery business is Taobao/Tmall's e-commerce shopping, and these quantities are basically covered by Tongda Department. It can be said that the growth of Taobao at that time brought opportunities to Tongda Tie, and the Tongda Department also ushered in rapid development as expected.
Limited by its own level, Tongda has delayed the shopping experience of Taobao/Tmall.
As the top technology company in China, Ali thinks that he has the technical strength and responsibility to build the infrastructure of logistics industry AI, cloud computing and big data analysis for the whole industry, which will stimulate the access department and the whole industry, and greatly improve the service experience and timeliness of the whole industry, which is the so-called "empowerment" of the whole logistics industry.