The first move is to "shake the morale of the army." Within 1 ~ 4 months before the launch of the new product, Juyoule released many large-scale advertisements in the local media, which promised consumers to "buy the best products with less money".
The second trick is "product shock". Juyoule carefully planned and launched the "special price machine" before the launch of the series of products. For example, Juyoule was able to launch 149 yuan's special price machine when the steamer was still in 300 yuan, and even launched a one-yuan "special price machine" in extreme cases, which led to the hot sale of new products. Around this momentum, break through the psychological defense of consumers and "shock" opponents.
The third trick is "solid quality", making "high-quality products" with the attitude of leaders, and joining hands with raw material suppliers. Direct price reduction benefits consumers. Emphasis: Juyoule represents high cost performance and high quality household appliances, without the stimulation of price war! Directly give highly competitive product quality and price.