When designing window displays, we must first follow the following points:
1. Window display should reflect the operating characteristics of retail stores, so that media audience will be interested in the vendors displayed and want to buy them.
Products.
Seasonal commodities should be displayed according to the consumption habits of the target market, and related commodities should be coordinated through the order and level of arrangement.
, shape, background color and lighting, etc. To express specific theme demands, create an atmosphere, and make the whole exhibition a master painting with high artistic taste.
3. There is a certain "artistic beauty". The window is actually an art showroom, which displays the beauty of goods through the reasonable collocation of advertising products. It is a mirror to measure the cultural taste of business operators and a window to reflect the business environment culture and business ethics culture of commercial enterprises. It is the face of a store, and customers' first impression of it determines their attitude towards the store, which in turn determines the rate of customers entering the store.
Shop window display has a special three-dimensional space, which requires producers to pay attention to the following requirements:
(1) background requirements
The background is the space for making window advertisements, and the requirements for the background are similar to the four walls arranged indoors. In modeling, it is generally required to be large, complete and simple, and to avoid small and complicated cumbersome decoration. In terms of color, try to use a uniform tone with high brightness and low purity, that is, bright and harmonious colors (such as pink, green and sky blue). If the colors of the advertised goods are light and consistent, you can also use dark colors (such as black) as the background. In a word, the basic requirement of background color is to highlight the goods, not to pretend to be the owner.
(2) Appropriate requirements
Props include accessories such as brackets for placing items and the items themselves. The more concealed the bracket, the better. Nowadays, organic and inorganic glass materials are often used as scaffolds. If you are a costume prop model, the exposed parts, such as head, face, arms and legs, are not necessarily the same color and shape as real people, and they can be simple spheres and gray, or they don't need a head face at all. On the contrary, it can highlight the characteristics of clothing and clothing itself more than real people.
Attention should be paid to size contrast and color contrast in the placement of commodities, and the composition and background color can be drawn on paper in a plane or three-dimensional effect, with the principle of highlighting advertising commodities and paying attention to formal beauty.
Commodity names, enterprise names or simple advertising terms can be arranged on benches, hung up or directly pasted on prominent parts such as window glass. It is best for a window to promote only certain products of a certain manufacturer.
(3) Lighting requirements
Light and color are inseparable. According to the design method of stage lighting, matching windows with suitable ceiling lamps and corner lamps can not only play a certain lighting role, but also make the original color of windows change greatly, giving people a sense of freshness. The general requirement for lighting is that the light source should be hidden and the color should be soft, so as to avoid using too bright and complicated colored light. As far as possible, on the basis of reflecting the true colors of goods, it gives people a good psychological impression. For example, food window advertisements, with warm orange lights, can enhance people's appetite for advertising food. The window display of household appliances adopts cool colors such as blue and white, which can give people a scientific and valuable psychological feeling.
The window is an organic part of the store, it is not isolated. Before conceiving the design concept of window, we must consider the window in the shop. In addition, the ornamental object of the window is the customer, so we must design and plan every detail in the window from the customer's point of view.
1. Consider the customer's walking sight.
2. The window and the shop should form a whole.
3. To echo the marketing activities in the store.
4. The theme should be concise and distinct, and the style should be prominent.
The theme of the window must be clear, and you should tell customers what you want to express in the simplest way. It is worth noting that the layout of modern window display emphasizes the three-dimensional sense of its space and the texture contrast of its space layout. In addition, decorations, backgrounds and materials at the bottom of the window should also be fully compared with the texture of the advertised goods.
There are also window display designs, the use of rolling, rotating and vibrating props, which add a sense of movement to the static window layout, or make light boxes with large color films to make novel pictures, and so on. In a word, with the development of science, modern window advertising production has been enriched in form and content, and its striking degree is increasing day by day.