? In today's fiercely competitive society, the supply chain and means of production are becoming increasingly transparent, and many enterprises are struggling to operate and sell, and their profit margins are declining. The importance of enterprises winning the recognition of consumers through publicity can not be ignored. As an indispensable part of enterprise publicity materials, the quality of product sample design directly affects consumers' choice of enterprises.
The factors that affect whether a product sample or enterprise album is excellent are not only visual aesthetics, but also the following three points to judge, in order to design an excellent product sample:
First, positioning
Successful positioning is through in-depth analysis of customized brand strategic behavior, including market positioning, consumer group positioning, market strategy, marketing strategy and differentiated cognitive strategy. For consumers, the clearer the brand information they can receive, the easier it is to remember the brand. Brand positioning can distinguish brands from competitors by capturing users' potential needs and value expectations, and directly reach the pain point of consumption, so as to stand out and successfully implant them into consumers' minds.
? Although product samples are only one of the carriers of publicity, they are also an important window for enterprise publicity. The pre-positioning of product samples is to better define the target group, value proposition and competitive advantage of enterprise products in the market.
? Second, the structure
? A good book needs a clear logical structure to arouse readers' interest in reading, and the product sample is not without logical structure. In the past, advertising companies usually designed product samples in a modular format, without planning and designing according to the reading needs of target consumers, which are important and which are not, and the order of information arrangement is not well planned. Planned architecture design can make the target consumer groups clearly and quickly understand the advantages and characteristics of the enterprise.
? Third, design.
If the orientation is the trunk, then the building is the fork and the design is the leaves. After the positioning and architecture are completed, professional visual design can be carried out according to the planning content. In addition to clear positioning and clear architecture design, design is very important as the final presentation of product samples.
? To sum up, an excellent product sample needs to start from three aspects: positioning, architecture and design, which are indispensable.