On June 5438+065438+1October 14, 2007, Beijing Hualian Group signed an agreement with the famous British company COSTA, and the two sides jointly established a joint venture company-Hualian Coffee Family (Beijing) Catering Management Co., Ltd., and the joint venture company obtained the franchise of COSTA brand coffee. The joint venture company plans to open 300 COSTA coffee shops in Beijing, Tianjin, Hebei and Northeast China in the next few years.
COSTA Company is a large coffee retailer in Britain, with more than 30 years' experience in coffee business. COSTA*** has 900 coffee shops, of which 640 are in Britain and 260 are in Europe and the Middle East.
Fukuxiong
In 2006, FAUCHON, a famous French high-end food store in Europe, signed an agreement with Beijing Hualian Group to establish Beijing Hualian Fusong Commercial Co., Ltd. as a joint venture. Its flagship store is located in Guangxin Tiandi, a luxury commercial center in the CBD business district of East Chang 'an Street. Operating French Fauchon brand food, red wine, coffee and tea with a history of 65,438+0.20 years, as well as bread, cakes and chocolates produced and sold on site, as well as high-end French restaurants.
Fauchon Company is located next to Madeleine Church in Paris, France, with a history of 120 years. Fauchon, founded by Auguste Fauchon on 1886, is a world-famous specialty food sales company and stands at the high point of French cuisine cooking. Today, Fauchon has become synonymous with authority, quality and innovation. Fauchon has 650 sales stores around the world, selling well in 33 countries around the world, with annual sales of 654.38+06 billion euros. Fauchon's products are dazzling, including 65,438+07,000 related products such as cakes, jams, black tea, fruits and vegetables of all seasons. It is a world-class comprehensive food store. For tourists, Fauchon has always been a showcase for French exquisite desserts.
Singapore kaide business company
On June 4, 2005, Beijing Hualian Group signed a cooperation framework agreement with Kaide Commercial Company, a subsidiary of Singapore Guardian Group. * * * Both have developed and operated shopping centers in China, and the two parties have successively signed cooperation agreements on several projects, such as Beijing Anzhen, Wangjing, Xizhimen Xihuan Square and Inner Mongolia Hohhot Jinyu Shopping Center. Beijing Hualian Group has become an important investment partner of Guardian Group in China. The Singapore government pays close attention to and supports the cooperation between the two sides. Singapore Deputy Prime Minister Huang Gencheng personally attended the unveiling ceremony of Jiamao Shopping Center in Xizhimen, Beijing.
Taiwan Province province guang Xin San yue department store
In April 2007, Guangxin Tiandi, a joint venture between Beijing Hualian Group and Taiwan Province Guangxin Sanyue Department Store, was grandly opened in Beijing CBD business district. "Guangxin Tiandi" is the largest high-end department store in Chinese mainland, with 65,438+0,000 famous brands listed simultaneously with new york, Paris and other cities.
International business partner
1. Over the years, Beijing Hualian has maintained a good cooperative relationship of pioneering, mutual benefit, mutual learning and sharing achievements with many internationally renowned companies and brand suppliers. R&D institutions established in cooperation with Procter & Gamble, Unilever, Coca-Cola, Johnson & Johnson, McKinsey and other companies have continuously produced fruitful results and played a positive role in enhancing the core competitiveness of Beijing Hualian.
2. Since 2003, Beijing Hualian has used the superior commodity resources of international partners to hold various commodity festivals with exotic customs and cultural characteristics in department stores in Beijing. Among them, the Australian Commodity Culture Festival with Australian flavor, the Indian Commodity Scenery with South Asian flavor, the Thai Commodity Festival with Southeast Asian flavor, the South African Commodity Festival with African flavor and the Spanish Commodity Festival with European flavor have achieved great success and won the favor of the general public. Beijing Hualian has been purchasing agricultural products from Taiwan Province Province since 200 1, and it is the earliest retail enterprise in Chinese mainland to sell agricultural products from Taiwan Province Province.
3. Beijing Hualian, which is innovative and full of vitality, has attracted more and more attention and favor from the world retail industry. In 2006, Beijing Hualian was elected as the only China retail enterprise member of the International Department Store Association.
4. Together with its partners, Beijing Hualian actively participates in social welfare activities. On April 10, 2008, Procter & Gamble and Beijing Hualian held a donation ceremony of "Snow Disaster is ruthless, and Beijing Hualian Procter & Gamble hopes to do it". Two * * * companies jointly funded the renovation of Beijing Hualian-Procter & Gamble Hope Primary School in Tunlin, Baiji Township, Yongning District, Nanning to improve the living and learning environment.