First of all, excellent ideas
An excellent idea will make your poster more than half successful. No matter how simple the poster is, even if it only uses simple perspective relations and elements, it is easy to hit the viewer's heart.
Although the following two poster pictures are very simple, they are all in a limited space, and they perfectly interpret the positioning and charm of their own brands with excellent creativity.
ByManuelBorde II。 Use collage
Design needs a certain degree of sensitivity, and when collecting materials, we need to be keenly aware of the relationship between the elements. Following this relationship, we can naturally explore images that we have never thought of in life! Then use clever collage techniques to collage the materials one by one, which will definitely hit your senses most directly.
For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on his head symbolizes COVID-19.
In the cover of the second issue of The Wizard of Oz, the scholar's eyes overlap with the arch, which looks like a big picture frame, and it is a metaphor to see a new world through the arch, which can not help but make people think.
Third, organize the same elements into specific rules.
Using different arrangements of the same element to make them weigh a specific law has a great guiding effect on vision and guides our eyes to see important information step by step.
Let the whole process of appreciating and obtaining information hit people like suspense decryption.
Take a closer look at these intensive phobias! !
Cover 4 of DevilintheDetails: Adding Story Elements
When designing movie, TV or music posters, it is suggested to add one or two distinct story elements. This technique is widely used in the poster production of suspense movies and thriller movies.
This not only aroused people's curiosity, but also gave the audience a "fatal blow" with the help of the story content.
The color of movie posters should convey new ideas.
Color is used to express the main idea quickly in design. For example, when you see it, you will immediately think of sunshine, bananas, beaches and so on.
In a memory test about LOGO, although most respondents did not necessarily redraw the LOGO correctly, they all remembered the color of each LOGO accurately.
So the correct use of color directly determines whether this poster can give people an impact!
If designers can't use colors correctly and play new ideas, then this poster can only be mediocre or even a failure.
Suning e-commerce shopping festival poster I hope these five points can help everyone ~
What are the points for attention in poster design? Four taboos in poster design: When designing a poster, you will think of some materials to decorate the poster, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience. The following is a poster design notice recommended for you. 1. Don't make the decoration redundant. When designing a poster, you will think of some materials to decorate the poster, hoping to attract people's attention. These elements are patterns or storylines or literary biscuits. However, these decorations can enrich the picture and distract the audience. A very good example is that when you have only one word on a piece of white paper, people will recognize it very clearly, but they may not know what you mean. When you add some other related words beside it, people will understand it better. But with the increasing number of words, it is difficult for people to understand the central meaning of the whole paper at once. The above is a kind of discretion, which needs to be grasped well. 2. Don't write a running account. When learning to write a composition, we often write some running account articles. The content of the article is straightforward, without center and focus. When doing poster design, we also made this mistake, putting everything on, without combination, grouping and emphasis. I think I have everything, but I don't have everything. We should put the core things in the most obvious or fascinating place. 3. Don't get emotional. Emotion is a very special thing. When two people have the same idea, they can have good communication skills. On the contrary, emotional appeal is a very dangerous thing when even individuals have different minds. Will make the center of the poster deviate from the target. A deeply emotional text, an affectionate picture scroll, perhaps this is the most touching poster in the world. However, after people are moved, I don't know what else you want to convey except moving and shocking people. The product is gone, and the message of the poster is not conveyed. As a result, the poster design failed In contrast, it is much safer to be rational, to put facts and reason, than to appeal to sensibility. 4.don't play too much. Poster design often attracts people with the help of graphic games, word games and beautiful patterns. There is nothing wrong with these things. I'm afraid you make them too difficult to read, although making them difficult to understand can deepen the memory of the audience. But if it is too difficult and the audience doesn't think at all, the poster will be erased from the memory. Will have the opposite effect. The above four items actually forget that the original purpose of posters is to convey information. Matters needing attention in public welfare poster design 1, suggestive
Because the audience is a moving pedestrian, the position and time of the audience should be considered when designing. Pedestrians are unwilling to accept complicated pictures. Only by attracting the attention of pedestrians with simple pictures and exposed forms can we attract the audience to watch advertisements. Therefore, poster design should pay attention to prompting, illustrated, image-oriented, supplemented by words, and the words should be concise and lively to avoid verbosity.
2. Promote public welfare
Posters are the earliest and most widely used publicity materials, with large exhibition area and strong visual impact, which can best highlight the slogan and intention of enterprises. Online customization of waterproof and sunscreen public welfare posters is simple and convenient, and the design and production of waterproof and sunscreen public welfare posters can be completed only by modifying the name and related information online.
Step 3 be simple
Simplicity is an important principle in poster design. The whole picture and even the whole facility should be as simple as possible, the design should be original, and always adhere to the principle of few but fine, leaving enough imagination space for the audience as far as possible. You know, consumers' attention to advertisements is inversely proportional to the amount of information on the screen. The more complex the image of the picture, the more disorderly it will feel to the audience; The simpler the picture, the higher the consumer's attention value. This is a simple and effective function.
Step 4 plan
A successful poster must have a strict plan like other advertisements. Without certain goals and advertising strategies, advertising designers will lose their guiding direction. Therefore, designers should first carry out some market research, analysis and prediction activities when they are creative in advertising, and on this basis, formulate the graphics, language, color, object, publicity level and marketing strategy of advertising. Once the advertisement is published in the society, it will not only play a leading role in the economy, but also play a subtle role in the field of consciousness and real life. Therefore, designers must be responsible for their own works and let their works play a positive role in aesthetic education.
5. Reasonable graphic and copywriting design
Poster design should follow the aesthetic principles of graphic design. In posters, graphics can attract people's attention most, so graphic design is particularly important in poster design. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to the advertising theme (people, animals, plants, appliances, environment, etc.). ), and product graphics refers to the product graphics to be promoted and introduced, in order to reproduce the appearance and elegance of the product, so that the audience can clearly see its appearance and internal functional characteristics. So graphic design should be concise and eye-catching. Graphics should generally be placed in the visual center, which can effectively grasp the viewer's line of sight, guide him to further read the advertising copy, and stimulate the voice of * * *. In addition to graphic design, it should also be accompanied by vivid copywriting design, so as to reflect the authenticity, communication, persuasion and agitation of posters. Advertising copy plays a very significant role in posters, and a good copy can make the finishing point. Its design is completely different from the advertising copy design of newspapers, magazines and other media, because people can't have more time to read when they are on the move, so the poster copy should be as concise and powerful as possible, generally reminding the audience with one sentence (theme language), and then attaching a few short and powerful essays. Generally, the theme language design should not exceed ten words, and seven or eight words are better, otherwise the reading effect will be relatively reduced. The general copy content is divided into several parts, such as title, text, advertising language, essay and so on. Try to be concise, treat one thing as ten, cherish words as gold, scrutinize them repeatedly, be easy to read and remember, be humorous and infectious, and make the poster full of appeal and vitality.
6. The design of public welfare posters emphasizes the sense of wholeness, especially for designers.
From the selection of brochure layout and font to the change of catalogue and layout, from the arrangement of pictures to the setting of colors, from the selection of materials to the innovation of printing technology, we need to make overall consideration and planning, and then rationally mobilize various design elements to make them organically integrate and serve the connotation.
7. The design of public welfare creative posters belongs to "instant art", which should be unforgettable and memorable in a limited time and space.
Poster art usually reproduces reality from one aspect of life rather than all angles. When choosing the design theme, choose the most representative phenomenon or element, and you can produce "concise" good works. Sometimes the composition is simple, but it can show attractive artistic conception and achieve the effect of blending scenes.
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