Instructor brokerage concept
The new economic environment has accelerated the rapid development of China's training industry, and also spawned a new trend of training industry development-lecturer brokerage. The appearance of lecturer brokerage will definitely change the existing training industry and bring a brand-new concept to the existing training industry. In view of the demand for training lecturers in China under the current training environment, lecturer brokers have changed the original training industry model to provide all-round, systematic and high-quality services for lecturers; From the lecturer's personal point of view, establish his own personal brand awareness for him.
The role of lecturer's agent
The role of the lecturer broker is by no means a simple intermediary, and it does not facilitate the transaction between the lecturer and the training company or between the lecturer and the direct customer through the lecturer broker. However, through the professional team of the lecturer's agent, the tasks that the lecturer can't accomplish by himself can be completed. The basic function of an excellent lecturer's agent is to avoid the mutual offset of the lecturers' personal strength, and to seek the maximization of strength and the constant amplification effect. Yizhou lecturer's agent effectively exerts and utilizes its human resources and various resources, serves lecturers in the most comprehensive way, and strives to help outstanding trainers establish their personal brands and create a win-win situation.
Resource integration
Instructor brokerage is the basic content of the modernization development of training industry. The appearance of lecturer brokerage can greatly change the current situation of lecturers, but it must be implemented by a professional brokerage company. Similarly, if there is no lecturer agent, it is difficult to establish a virtuous circle development system between lecturers and customers, and between lecturers and training companies. Yizhou lecturer's agent makes a professional marketing model by understanding the lecturer's personal teaching style, teaching methods, teaching experience and research fields. , and promote lecturers in all directions with the purpose of "personal brand".
Convergence of power
Lecturer's agent cooperates with experienced lecturers who want to improve their personal popularity, and completes the personal brand effect of lecturers through the meticulous service of professional teams, which is the performance of lecturer's agent concentration. Expressed by a simple mathematical formula, it is 1+ 1=2. This effect of "summation" can change the current deadlock state and the constrained state of lecturers.
power amplification
Compared with the effect of "addition and summation" of power convergence, good lecturer agents and lecturers can also play a "multiplication" effect. Aristotle, a famous ancient Greek scholar, once put forward such an interesting proposition: "The whole is greater than the sum of its parts." Both sides can amplify or multiply the gathered power. Power amplification is generated on the basis of power convergence, but it is not simple 1+ 1=2, but more 1+ 1 >: 2.
The role of communication between lecturers and lecturers' agents
From the lecturer's personal point of view, the reason why the lecturer joins one or more training companies and invests a certain amount of time and energy in them is to get some benefits or returns from them to meet personal needs.
The reason why the lecturer's agent is willing to invest in the lecturer is that he hopes to establish the lecturer's personal brand for the lecturer through the joint efforts of the lecturer and the lecturer's agent, so as to achieve a win-win goal.
From the lecturer's personal standpoint, it is usually required that the income or reward from the service is greater than his input. From the point of view of the lecturer's agent, the cost required to take away from the lecturer is greater than the cost invested for the lecturer. It is necessary to rely on the interaction of two engines to make the overall strength of both sides greater than the simple sum of individual strengths.
In this way, the relationship between the lecturer and the lecturer's agent can be said to be based on a complementary and equal exchange. Form a mutually satisfactory relationship.
It is in this sense that lecturers and lecturers can cooperate well and achieve the goal of real win-win for both sides.
The purpose of the lecturer's broker
The emergence of lecturer brokers has made lecturers develop rapidly. Instructor brokerage is a key factor for instructors to achieve their personal goals, and it is also a new trend of social development. With the passage of time and the continuous development of society, the development of lecturer association has not changed much, and it will become more and more professional, professional and brand-oriented.
Set strategic goals for lecturers.
With the development of China's training industry, the training objects are becoming more and more complex, the training courses are constantly changing, the lecturers and training courses are closer, the training involves more and more complicated factors, and the competition among lecturers is becoming more and more fierce. Whether the lecturer can formulate and realize the correct strategic concept is related to the long-term development of the lecturer.
As far as lecturers are concerned, many lecturers cooperate with many training institutions to pursue the stability of class hours and expect to maintain such long-term development with many training institutions. However, it turns out that the changeable training industry and unexpected environmental changes often make lecturers who pursue "stability" unprepared.
In order to adapt to the fierce competition in the national market, lecturers must have a strategic plan for their own development, at the same time, they should deeply understand and accurately grasp the changes in their internal conditions and external environment, and formulate the best strategic development goals in combination with their own characteristics. If a lecturer doesn't have a clear strategic goal and a long-term plan, and only cares about immediate and temporary interests, he can't continue to develop, let alone win in the competition. Only by strategizing and being far-sighted, can the lecturer win the strategic victory and develop continuously.
Lecturer brand promotion
In the traditional training industry, customer procurement training is centered on training institutions, and lecturers are only part of the whole cooperation, and lecturers only serve the courses that customers need. However, with the development of the information age, what customers lack most is not courses or training institutions, but lecturers with real strength and personal brands.
The role of lecturers in training is playing an increasingly important role in the eyes of customers. This has prompted lecturers to pay attention to building personal brands, and the center of training has also shifted directly from training institutions to lecturers. An important difference between the traditional training mode and the modern lecturer broker is that the lecturer is the center.
Focusing on lecturers, giving priority to improving the professional quality of lecturers, improving teaching skills, establishing personal brands and enriching cultural knowledge. In the method of lecturer promotion, lecturer brokers adopt systematic and multi-directional publicity and marketing methods to maximize and optimize the lecturer's personal brand.
Professionalization of lecturer
With the service of the lecturer's agent to the lecturer, the lecturer has developed from a decentralized business processing and course lecturer to a professional customer service. This is an important trend in the development of lecturers.
In the past, lecturers thought that establishing cooperation with a number of training companies and fixing it for a long time actually hindered the development of lecturers.
But now, the lecturer's agent starts from the lecturer himself, in order to fully serve the lecturer and let the lecturer concentrate on his essential work. Personal brand promotion, business negotiation, business handling and daily chores of the lecturer are all completed by professional personal assistants in the lecturer's brokerage. This has greatly improved the development speed of lecturers. It only takes five years for a lecturer to develop on the road of a lecturer in ten years. This is not only conducive to the long-term development of lecturers, but also conducive to the lecturers to focus on their own research.
Instructor brokerage marketing strategy
With the constant change of marketing model, the contribution of integrated marketing to the growth of enterprises is increasingly prominent, and the demand for integrated marketing services is increasing. The marginal effect of traditional marketing model is decreasing, and integrated marketing is entering a golden age.
Domestic training has been developed for more than ten years, but it has been imitated and copied, with outdated marketing model and poor market environment. "Passion flicker, performance peddling, cynicism" is the chaos existing in the current training industry summarized by the participants at the first "China Management Consulting and Training Industry Revitalization Forum". According to experts' analysis, these situations occur because the management consulting and training industry is eager for quick success and lacks scientific and systematic ideological support.
Integrated Marketing of Yizhou Lecturer Brokers
Yizhou Lecturer Broker launched "Lecturer's Personal Brand" integrated marketing in view of the deadlock among customers, training institutions and lecturers in the existing training industry. By integrating lecturer resources, customer demand, packaging, promotion methods, marketing channels, supply and demand in the industry and other offline marketing means, it can effectively help lecturers maximize profits on the basis of the lowest marketing cost; Through integrated camp, project recommendation, media operation, etc., we will comprehensively enhance the visibility of lecturers, provide the most intimate and comprehensive services for lecturers, and spare no effort to help outstanding trainers establish their personal brands and create a win-win situation.
Yizhou Lecturer Broker adheres to the brand-new concept of "serving lecturers" and aims at "establishing lecturers' personal brands", and constantly innovates and expands its business fields in the rapidly developing network era; In the way of "integrated marketing", we will wholeheartedly provide all-round, diversified, cross-industry and multi-channel marketing promotion services for lecturers, effectively integrate various marketing services from lecturer brand building, brand promotion and brand maintenance to lecturer course consultation, lecturer course business handling and lecturer word-of-mouth publicity, realize the optimization of lecturer brand promotion and gain direct recognition and trust from customers.
Advantages of lecturer's brand integrated marketing
1. Quickly increase class wages and realize economic benefits.
2. Let lecturers quickly enhance brand value and realize "value realization"
3. Get rid of the restrictions of traditional training industry on the development of lecturers and realize self-worth.
4. The lecturer brand benefits the lecturer for life.
The personal brand of the lecturer is unique and will never be copied.
6. The emergence of co-brands.
Instructor integrated marketing model
1. selling point: the lecturer's agent serves the lecturer.
Through a professional marketing team, Yizhou Lecturer's agent provides lecturers with one-stop low-cost and high-quality services, which enables lecturers to quickly increase their class pay and go to the whole country.
2. Marketing method: omni-directional, diversified and cross-industry.
Focusing on the "lecturer brand", through offline, online, all-round, diversified and cross-industry marketing methods, a high publicity effect is achieved.
3. "Zero cost, high quality"
Yizhou lecturer agent adopts "zero cost, high quality" promotion, and does not charge any fees for the promotion of lecturers, which is completely free. The lecturer will share with us when he has a course.
Several models of lecturer's brokerage
1. Yizhou lecturer agent
Yizhou Lecturer Brokerage is the first professional lecturer brokerage team in China, aiming at "building the lecturer's personal brand" and providing services for all lecturers from all walks of life in China who aim at achieving personal popularity.
A boat lecturer's agent helps the lecturer locate accurately from the lecturer's point of view. Through integrated marketing, project recommendation, media operation and other ways to comprehensively enhance the visibility of lecturers, provide the most intimate and comprehensive services for lecturers, and spare no effort to help outstanding trainers establish their personal brands and create a win-win situation.
Yizhou lecturer agent provides potential lecturers with comprehensive services of "zero cost and high return" such as personal brand building, lecturer popularity promotion, lecturer business handling and lecturer brand maintenance.
2. Lecturer Brokerage Alliance
With the goal of "building the best training lecturer and training lecturer broker in China", Lecturer Broker Alliance [3] is committed to promoting the summarization, research, precipitation and dissemination of excellent training management ideas and technologies in the global Chinese community, promoting the continuous transformation of excellent knowledge into productivity, and helping China trainers to establish a standardized and perfect training management system.
China Lecturer Brokerage Alliance is willing to uphold the lofty historical mission of "promoting the development of China's training market in all directions", the spirit of "respecting morality and striving for self-improvement" and the phased goal of "building the best training lecturer and training lecturer broker in China", and make every effort to contribute wisdom and painstaking efforts to the improvement of the management level of training lecturers in China, the improvement of the quality of the Chinese nation and the prosperity of the country.
3. Yice (China) Learning Management Organization
E-Policy (China) Learning Management Institution opened the first lecturer brokerage business in China. The lecturer brokerage platform aims to achieve efficient docking of supply and demand resources in the training industry. On the one hand, it trains excellent lecturers through personalized and systematic services, on the other hand, it provides authoritative and practical learning products and expert resources to serve enterprises.
Yizhou lecturer agent
Yizhou lecturer brokerage concept:
Raise personal awareness
Establishing personal brand effect
Building personal brand influence: the strength and advantages of Yizhou lecturer broker;
The strength and advantages of Yizhou
Intensity:
Abundant customer resources;
Strong cooperative media;
Professional teaching and training platform;
Professional training skills learning;
Strong marketing channels;
Peer support from 100 training company.
Advantages:
One-on-one professional personal assistant;
Elite lecturer packaging promotion team;
Professional personal brand promotion website;
Careful course planning and lecturer packaging positioning;
One-stop low-cost, high-quality lecturer promotion operation scheme;
Cooperative media:
Sina.com, Sohu.com, China etiquette training network, China trainer network, open class network and other large well-known websites.
Features of Yizhou Lecturer Brokerage Service:
Brand-new model
With the evolution of the training industry model, lecturer brokerage will become one of the markets with great potential. As the leader of this new industry, Yizhou lecturer brokerage is further promoting this new trend.
Yizhou Lecturer Brokerage aims to provide high-quality and systematic services for lecturers from all walks of life in China. With rich promotion experience and insight into the training industry model, Yizhou lecturer agent has refined a set of publicity model suitable for China lecturers, which fully embodies the standard service. System scheme
The existing loose cooperation between training companies and lecturers has seriously restricted the promotion of lecturers' personal brands. Yizhou lecturer's agent provides lecturers with training services covering all parts of the country and perfect publicity and promotion programs to maximize the promotion of lecturers' personal brands.
Professional assistant
While providing personal brand building, Yizhou lecturer's agent also provides professional personal assistants for lecturers, so that you can no longer worry that no one cares about business; Let the lecturer concentrate more on the course research.
Cooperation between the two sides.
Yizhou lecturer's agent and lecturer * * * personally analyzed the bottleneck of lecturer, and formulated and implemented a systematic promotion plan. In the following process, we will conduct in-depth understanding and communication to ensure that both sides have sufficient understanding.
Interactive cooperation
Yizhou lecturer broker and lecturer adhere to the concept of win-win cooperation, share risks and establish a long-term interactive cooperative relationship.
Lecturer welfare
Quickly improve the lecturer's popularity, influence and reputation in the country;
Belong to your own unique personal brand and benefit for life;
Enhance the competitive advantage of lecturers; More enterprise training opportunities;
More lucrative economic benefits. Analysis of the present situation of lecturer's brokerage
Yizhou lecturer selection criteria
Teaching experience
Teachers must have more than ten years' work experience and five years' management/training related work experience, have their own unique views on a certain field of management/training, have actual field experience in internal training/open classes, and be able to carry out high-quality training courses in combination with theory to solve problems for enterprises.
Curriculum development
Instructors must have the ability to independently develop courses and the skills to collect and compile course materials, and be able to reasonably arrange and plan relevant training courses according to the specific requirements of enterprises, with forward-looking and practical contents.
Teaching skills
Teachers must have first-class teaching skills, create a classroom atmosphere through professional teaching methods, and be able to control the course direction.
Teaching effect
Teachers must have good teaching effect, and we will organize a professional evaluation team to conduct an all-round evaluation of the course.
Customer opinion
Through the investigation of the enterprises that train lecturers, we can fully understand the practicality, teaching style, interactive effect and customer satisfaction of lecturers.