The group has a casual wear brand "Mi Bang Wei" and a high-end casual wear brand "Me &；; City. At present, "Metersbonwe Bang Wei" has more than 900 specialty stores in China, "Me & amp； City opened its first monopoly in June 2002, and began to attract investment from all over the country in June 2003.
The Group took the lead in adopting the "virtual operation" mode in the domestic clothing industry and took the development road of brand chain operation. 1May, 1995, the company opened the first "Metersbonwe Bang Wei" store. The total system sales in that year was 5 million yuan, compared with 5 1 10,000 yuan in 2000. 200 1 on the basis of "virtual operation" and steady development, the group launched a quality management project in an all-round way to improve management quality from the whole process of brand image, product design and quality, market expansion, sales service and information management. In 200 1 year, the sales reached 870 million yuan, which exceeded10.50 billion yuan in 2002, while in 2003. In 2003, "M? Bang Wei woolen sweater was rated as "China Famous Brand".
Since its establishment, the company has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life:
☆ In brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertisements, and combines the strategy of opening large-scale brand image stores to rapidly enhance brand awareness and reputation;
☆ In product design and research, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers from France, Italy and Hong Kong, and more than 65,438+0,000 new clothing styles have been designed every year;
☆ In production, we broke through the traditional mode, fully integrated and utilized social resources and domestic idle production capacity, took the road of socialized mass production and specialized division of labor and cooperation, and ordered more than 200 manufacturers in Guangdong, Shanghai, Jiangsu and other places to produce for the company, forming a powerful production base with an annual output of more than 20 million pieces (sets) of casual wear. Professional quality inspectors strictly check the quality of each production process and strictly control the quality.
☆ Utilize brand effect in operation, attract agents to join, expand the chain monopoly network, and implement various services and management including logistics distribution, information consultation, employee training, etc. for exclusive stores, so as to share risks with franchisees and achieve common development and win-win results; Implement loyal customer service projects and continuously improve service quality;
☆ E-commerce information networking has been realized in management, and an "information expressway" for networking computer terminals in management, production and sales has been established, realizing internal resource sharing and networked management;
Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, accelerate its development and strive to build a well-known brand in the world clothing industry.
The above refers to network resources.
Also, I myself know the origin of the name Metersbonwe Bang Wei Bang Wei, and the beauty is especially here, promoting the power of Guo Bang!