(Development Research Center of China Geological Survey, Beijing 100037)
This paper makes a statistical analysis of the questionnaire on the activities of geological data entering the campus organized by the National Geological Archives in China Geo University (Beijing), and analyzes the statistical results from four aspects: the understanding of the archives, the main ways to obtain geological data, the requirements for the types and service methods of geological data, the evaluation of the window service and user satisfaction of the archives, and the main factors affecting the borrowing and utilization service of the archives. At the same time, according to different professional backgrounds and whether they have borrowing experience in the library, the results are counted and compared respectively, and some understandings and achievements are obtained. Finally, some suggestions are put forward, such as attaching importance to the propaganda of colleges and universities, developing differentiated services, and strengthening the informatization and networking construction of archives.
Keywords: demand analysis of geological data service evaluation
In order to further strengthen the social service of geological data, enhance the social cognition of geological data, and make geological data better serve the scientific research practice of colleges and universities, the National Geological Archive (hereinafter referred to as the "National Pavilion") and China Geo University (Beijing) jointly held the theme activity of "Spreading Geo-knowledge for Geo-development" in May of 20 10, and distributed the geological data service questionnaire to teachers and students in the school. China Geo University (Beijing) is a comprehensive university with an important geological specialty, which transports a large number of geoscientists to the country every year. It is highly targeted and targeted to carry out geological data service survey in such universities.
The content of the questionnaire involves four aspects: the understanding of the national pavilion and the main ways to obtain geological data; Requirements for geological data types and service methods; Evaluation and satisfaction with the window service of the National Library; The main factors affecting the national library's lending service.
Based on the statistical analysis of the questionnaire, this paper understands the current situation of the use of geological data by teachers and students of China Geo University and the main demand for geological data, so as to better carry out related services, develop corresponding service products and expand the influence of the National Pavilion. According to the nature and characteristics of this survey, the survey objects are divided into professional users, potential users and non-professional users for statistical analysis. Among them, professional users include teachers and students majoring in geology, mineral energy, hydrogeology and environmental geology, and are the main users of the National Pavilion. Potential users include teachers and students majoring in remote sensing, land, surveying and mapping, geography and so on. , is a potential user of the National Pavilion; Non-professional users refer to machinery, computers and humanities. They are non-professional users of the National Library, representing the degree and way of using materials by the general public. In addition, the statistics and analysis of teachers and students who have actually borrowed from the National Library are made.
1 survey object and basic characteristics
The subjects of this questionnaire survey are teachers and students of China Geo University (Beijing), with a sample size of 797. The survey object has the characteristics of high academic level and large share of geological majors.
According to the distribution of educational background, among the 797 people who participated in this survey, there were teachers 12, undergraduates 53 1 person, graduate students 247 and others 9. In terms of professional relevance, there are 4 13 people in geology, 0/7 1 person in remote sensing, surveying and mapping and land-related majors, and 2 13 people in unrelated majors, as shown in figure1.
The academic composition of the research object is basically in line with the proportion of students' academic qualifications, which can well reflect the demand and evaluation of teachers and students of China Geo University on the services of the National Library. In terms of specialty distribution, geology and related geosciences are the main specialties, which have a high degree of overlap with the daily service business scope of the National Pavilion, and can reflect the actual influence and service level of the National Pavilion. A small number of unrelated professional survey samples
This will help to analyze the public's understanding and demand for the National Pavilion. In short, the survey sample is sufficient, effective and scientific.
Figure 1 Distribution Map of Surveying Education and Specialty in China Geo University
2 Statistics and analysis of survey results
The analysis of the survey results is divided into four aspects according to the contents of the questionnaire.
2. 1 Understand national geological archives and websites, and analyze data acquisition methods.
In this survey, the understanding of the national pavilion is divided into three categories: knowing the library to borrow, only knowing the library not to borrow, and not knowing the library. See table 1 for specific survey data.
Table 1 Statistical Table for Understanding the Utilization of National Geological Archives
Similarly, the survey divided the understanding and use of the website of the National Pavilion into three categories: logging in and downloading materials, only browsing the website, and not knowing the website. See Table 2 for specific survey data.
Table 2 Statistics on the understanding and use of the website of the National Geological Archives
It can be seen that there is a general rule in the understanding and use of the National Pavilion and its website by different professional objects, that is, geology majors have the highest understanding and use, followed by geoscience-related majors and non-related majors have the lowest. This also reflects the professional characteristics of the national library service. Comprehensive analysis of these two tables has the following outstanding features:
(1) Compared with the National Pavilion, the understanding and utilization rate of the website of the National Pavilion is low. The proportion of not knowing the national pavilion at all is 32%, and the proportion of not knowing the website of the national pavilion is as high as 66.6%. In website application, the proportion of logging in and downloading is less than 10%, which is also lower than the proportion of actually borrowing libraries. The reasons for this phenomenon may be as follows: (1) The website of the National Pavilion is not well publicized; The National Pavilion website provides limited browsing and downloading content, which cannot attract users to obtain geological data through the website.
(2) In understanding and using the website of the National Pavilion, the proportion of logging in, downloading and browsing of geoscience-related majors is lower than that of non-related majors, which is in sharp contrast to the actual borrowing and using ratio of the National Pavilion, which is higher than that of non-related majors. This may indicate that the website of the National Pavilion does not occupy an important position in obtaining information. Users of geoscience-related categories are still accustomed to other mature traditional channels when obtaining information, while non-related majors rely more on network access because of the lack of traditional channels, resulting in a high utilization rate of the National Library website.
After investigating and analyzing the users' understanding of the National Pavilion and its website in China Geo University, it is necessary to enlarge the perspective and understand the relative position of the National Pavilion in the access to geological information by users in China Geo University. The statistical results of geological data mainly obtained by users in this survey are shown in Figure 2 and Table 3.
Fig. 2 Distribution map of geological data acquisition path
Table 3 Statistical Table of Distribution of Geological Data Acquisition Channels Unit: one
It can be seen that the top three users of China Geo University are the Internet, the library and the bookstore respectively, and the National Library only occupies the fourth place. The geological information obtained from the Internet and the library is much higher than that obtained from the bookstore and the National Library. From the perspective of specialty, among geological users, the National Pavilion surpassed bookstores and ranked in the top three. Users of geoscience-related and unrelated majors are consistent with all users. It can be seen that for users of China Geo University, the National Pavilion does not occupy a very important position in the acquisition of geological data. The author believes that there are three reasons for this situation: ① because of users' own habits, the network is the main source of information in the information age; The library is also a very important way for users of China Geo University to obtain information, which should also be an important difference between users of China Geo University and general social users in this survey. ② Because the borrowing procedures of the National Library are relatively complicated, a large number of materials can only be obtained with classified qualifications, which is more difficult for ordinary undergraduates and most graduate students of China Geo University. (3) Because of its strong professionalism, the National Pavilion has a high proportion of geological users and a low proportion of related and unrelated users.
An important problem and contradiction can be found from two aspects: users' understanding and use of the National Museum and its website, and the actual way for China Geo University to obtain geological data, that is, the understanding of the National Museum website is far lower than that of the National Museum, and the network is the first way for users to obtain geological data. On the one hand, users are highly dependent on the network when obtaining information; On the other hand, the level of networking and informatization of the National Pavilion is not high, and the scope, level and mode of geological data service have not been effectively expanded by using the network.
2.2 Demand analysis of geological data types and service modes
In this survey, we also investigated the needs of users. The statistical results of geological data types of all users, geological users, potential users of geosciences-related majors and general users of non-related majors of China Geo University are shown in Table 4 ~ Table 7. The general types of geological data in the collection mainly include regional geology, mineral energy, hydraulic environment, geophysical and geochemical exploration, marine geology and geological science research reports [1].
Table 4 Statistics of geological data demand types of users
Table 5 Statistics of Geological Data Demand Types of Geological Professional Users
Table 6 Statistical table of geological data demand types of potential users of geoscience-related majors
Table 7 Statistical Table of Geological Data Demand Types of General Users in Non-related Specialty
From the user's demand, the demand of geological professional users for various geological data is much higher than that of other users; Users of geoscience-related majors have different demands for various geological data, but they have higher demands for hydraulic environment and regional geological data, and the overall demand for data is lower than that of geological users. Non-related professional users have the lowest demand.
From the demand of data types, for all users, the demand of regional geology, hydraulic environment and geological science research reports ranks in the top three.
(1) For geological users, the order of data demand is regional geology, scientific research report, hydraulic environment, mineral energy, geophysical and geochemical exploration and marine geology. Due to the scientific research needs of users in China Geo University, scientific research reports occupy the forefront; Regional geological report occupies the largest demand position because of its wide range of use; There is little difference in the specific demand degree of hydraulic engineering, mineral energy, geophysical and geochemical exploration and other majors, and the demand degree has reached more than 85%. The demand for marine geological reports is the smallest, which also reflects the relatively weak position of marine geology in China's geological industry.
(2) For users of geoscience-related majors, the degree of demand for information is hydraulic environment, regional geology, scientific research report, geophysical and geochemical exploration, mineral energy and marine geology in turn. Among them, the demand for water conservancy environment and regional geological reports has reached a high level, which is close to or even reaches the geological professional users, reflecting the data demand characteristics of such users.
(3) For ordinary users of non-related majors, the demand for various materials is at a low level, ranging from 50% to 60%. Their main concern is the report on hydraulic environment and mineral energy, and their starting point may be a popular knowledge of geological environment and mineral energy, not a professional demand.
The survey of users' data business needs is divided into two aspects: one is the expected network business model, and the other is the expected remote subscription data business model. In the ideal network service mode, the survey gives four choices: search, browse, download and order. In the ideal remote data ordering service, the survey gives three choices: telephone, fax and email. The specific survey results are shown in Figure 3.
Figure 3 Demand Distribution of Geological Data Service Mode
As can be seen from Figure 3, under the network service mode, users are mainly concerned about and urgently need to download, browse and retrieve. E-mail is the main way to order information, followed by telephone ordering, and e-mail itself is also a manifestation of network services. Strengthening all aspects of the national pavilion network service is also the greatest demand of users for the national pavilion service model, which represents the change of the future service model.
2.3 National Geological Archives window service evaluation and user satisfaction analysis
At present, the window service of the National Pavilion still occupies the core position in the national pavilion service, and most of the services are carried out through the window. In the process of statistical analysis of survey data, in order to ensure the accuracy of window service evaluation and user satisfaction analysis, the users who have borrowed the library in the survey sample are especially counted. Of the 797 people who participated in the survey, 123 people have been to the National Pavilion, among which 42.3% are undergraduates and 53.7% are postgraduates. It can be seen that the proportion of graduate students is higher than that of undergraduates, which further reflects the strong professional characteristics of the National Pavilion.
Visitors' evaluation and satisfaction with the window service of the National Pavilion are shown in Figures 4 and 5.
Figure 4 Statistics of window service evaluation of National Geological Archives
Figure 5 Statistics of window service satisfaction of National Geological Archives
In the evaluation of the window service of the National Pavilion, it is considered that "various service methods, rich materials and warm and thoughtful staff" occupy a high proportion, which is the best evaluation of the window service level. It can be seen that the window service of the National Pavilion has been widely recognized by users. 39.80% and 5.80% people think that "single service and troublesome procedures for borrowing materials" and "backward service mode and unable to find the required materials" are the main problems in window service. Judging from the user background of this survey, students account for a large proportion, and the borrowing procedures of the window of the National Library often need formal proof, and there are strict regulations when borrowing confidential materials, which makes it inconvenient to borrow. In view of this situation, we can consider simplifying the borrowing procedures of non-confidential public materials [2], establishing a green channel for students to borrow and cultivating their borrowing habits.
The proportion of "very satisfied" and "satisfied" is 67%, while the proportion of "dissatisfied" is only 1%. It can be seen that the staff who have been to the library are highly satisfied with the window service.
2.4 Analysis of Factors Affecting the Borrowing and Utilization of National Geological Archives
In the investigation of the factors affecting the borrowing and utilization of the National Library, we can see that "insufficient publicity" ranks first among all factors. However, as shown in Figure 6, there is little difference between data quality, data timeliness and data borrowing and use policies.
Fig. 6 Statistical Chart of Influencing Factors of Borrowing and Utilization of National Geological Archives
From this, it can be seen that the primary problem facing the National Pavilion in terms of service at present is to strengthen publicity and expand the influence and attraction of the National Pavilion. Properly accelerate the reform of information utilization policies and simplify unnecessary procedures and processes. The quality and timeliness of data are the basis of data service, and only high-quality data can talk about high-quality data service. Judging from the urgency of the problem, there are three levels of problems in data service. The first problem is to continue to expand publicity and maintain the rapid growth of the number of library borrowers. After expanding the demand, the second-level problem is to improve the convenience and efficiency of lending service and expand the social service capacity of geological data. The third problem is to improve the quality and timeliness of data services and provide high-quality geological data services for the society. At different stages of geological data utilization and development, the main problems will change in turn.
Three suggestions
Based on the above analysis, the following suggestions are put forward:
(1) Strengthen the publicity activities of the National Pavilion in colleges and universities. The students of China Geo University are the main force of China's future geological career. Through the propaganda in their student days, they are trained to have the habit and consciousness of actively using national archives, and they will also actively use geological data after work, thus expanding the influence of national archives in the geological industry in the long run. Efficient use of geological data will also improve the efficiency of geological work [3]. Therefore, we should comprehensively summarize the successful experience of China Geo University (Beijing) in developing campus geological data service, and gradually promote it in other universities with geological majors, and strengthen the campus publicity activities of the National Pavilion by participating in graphic publicity, holding symposiums, holding lectures, and adding links to the website of the National Pavilion.
(2) Develop different service strategies for different professional users and carry out differentiated services. According to the different professional backgrounds of the survey samples, this survey attempts to divide teachers and students of various majors into three categories. These three types of users are different in understanding, using, using targets, and the types of materials they are interested in. This requires the National Pavilion to provide differentiated services for three types of users. For geological users, it is necessary to strengthen the current professional service level, cultivate their habit of obtaining information from the library from the undergraduate stage, and improve the proportion of the National Library in the ways for geological users to obtain information. For potential users of geoscience-related majors, efforts should be made to expand publicity, let these users know "what is there" and "how to use it", strengthen the service of information such as hydraulic environment and regional geology, and make the library an important source of information for their professional work. Expand the utilization range of geological data and strengthen the depth and breadth of geological data services. According to the general social users of non-related majors and their preference for website access, special topics such as hydraulic environment and mineral energy are produced in combination with social hotspots to popularize geoscience knowledge and better serve economic construction and social development.
(3) Strengthen the informationization and networking of national library services. Judging from the survey results, users' demand for information services is generally high. However, the survey also reflects the current situation of insufficient information and network construction, especially the primary position of network in users' access to geological data and the popularity of archives website is lower than that of archives. It can also be seen from the survey of service methods that users have a high demand for network services such as e-mail subscription, so it is necessary to strengthen information work. From the survey results, we should pay attention to website construction, strengthen the richness and timeliness of website materials, and increase the number of downloadable and browsable materials. Strengthen the quality and methods of collection information retrieval, and promote the interaction between network retrieval and collection lending. Try to develop e-mail subscription and other network services, and make full use of the network to enhance the position of the National Pavilion in the acquisition of geological data.
refer to
Zheng, Wang On the reform of geological data service field and management and utilization mode. Archives and Construction, 2008, (3)
Zheng, Wang Break through the bottleneck that affects the open utilization of geological data. Archives and Construction, 2008, (9)
Yao Huajun. Thoughts on promoting public service of qualification data. Geological Bulletin, 2009, (3)