How to promote the brand;
One: Understanding
The first step of brand promotion is to let the target audience know about the enterprise first.
Common ways are corporate official website, product photo album, PPT introduction, corporate promotional film, etc. Through these basic promotion channels, target customers can find our information, so as to achieve the purpose of "understanding" the brand.
Promotion channels include search engines and offline exhibitions. Search engines will also involve specific promotion methods and skills, such as official website construction, official website optimization, bidding advertising, information flow advertising and so on.
Two: Understanding
Compared with the previous "understanding" stage, at this stage, the target group has already had a basic impression of the brand, but only stayed in the impression. In this era of information overload, users' attention is very scarce, so we must constantly improve the arrival rate of brands and users, and accelerate the transformation process of users from unfamiliar to familiar brands.
New media is a good promotion channel.
Various mobile apps emerge in an endless stream, which aggravates the phenomenon of information overload. Even if there is a lot of information, people don't want to miss out on excellent information. Therefore, every platform is used to taking a short trip here, which is especially obvious on new media platforms such as WeChat official account, headline, Netease, Tik Tok, video, and beep.
Therefore, the new media platform is a low-cost marketing channel, which can reach potential target customers efficiently, help to precipitate brand fans and build brand IP image, and is worthy of deep layout of enterprises.
Three: trust
In the first two stages, the brand is "introducing itself" and introducing itself to the target audience with its own mouth (channel). At this stage, we need to introduce ourselves through others' mouths (channels). This is the value and power of endorsement.
There are two ways to let strangers know themselves, one is to say it yourself, and the other is to help others say it for you. How much you say will still make the other party conservative, suspect that the information is watery, and brag, so the contact between the two sides still does not gain enough trust.
However, it will be much better for others, especially those with certain status or authority. We often say "I have a friend XXX" just to show our sense of superiority through the achievements of others. So, here we directly find this "friend" and ask him to tell us a few words. This effect is better than what we say to ourselves 100 times. This is the brand endorsement, and the essence behind it is also the power of the brand.
At this time, we can go directly to third-party platforms to cooperate and help us speak through these platforms or kol, which has certain influence in a certain field. For example, encyclopedia, news media, self-media, question and answer, etc.
Four: Identity
We are all making tools for tool production, content output and channel expansion, and now we are about to enter the stage of achievement transformation.
For example, there is an indicator to increase the number of visitors to the backstage of the website. Before the relevant content is officially released, we should consider the realization path of this indicator. There will be many specific details for us to consider.
Customers are willing to cooperate with company A, not from a single level, especially the B-end project. He must consider it comprehensively. All of the above are marketing layouts from the external perspective of the enterprise, but this is not enough. The process efficiency, production management, reaction speed and brand control within the enterprise are closely related to whether the customer "agrees" with the brand.
Summary:
Note: To do a good job in brand promotion, we should choose appropriate channels and methods. If you are not clear, you can consult a professional service provider.