Guangzhou Panal electrics co., ltd
Website construction plan
First, the market analysis before the website construction
1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?
2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.
3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).
First, the competitive advantage of e-commerce
E-commerce, as a new business form, has greatly improved the benefits and efficiency of traditional business activities. Compared with traditional business activities, it has the following competitive advantages:
1. Reduce transaction costs. First of all, enterprises can improve marketing efficiency and reduce promotional expenses through online marketing activities. According to statistics, advertising on the Internet can increase sales by 10 times, and its cost is110 of traditional advertising. Secondly, e-commerce can reduce procurement costs, because with the help of the Internet, enterprises can seek the best suppliers in the global market, and through communication with suppliers, the losses caused by inaccurate information in intermediate links can be reduced. According to statistics, using edi can usually save 5%-65+00% of the procurement cost for enterprises.
2. Reduce inventory. In order to meet the unpredictable market demand, enterprises have to keep a certain inventory of products and raw materials. The basic reason of inventory is poor information, and e-commerce based on information technology can solve the problem of inaccurate and untimely information in enterprise decision-making. Through the Internet, the market demand information can be transmitted to enterprises for decision-making and production, and at the same time, the demand information of enterprises can be immediately transmitted to suppliers for timely replenishment, thus realizing inventory management.
3. Shorten the production cycle. The production of a product is the result of cooperation among many enterprises, so the design, development, production and sales of the product may involve many related enterprises. Through e-commerce, the phased cooperation mode caused by information closure in the past can be transformed into the collaborative parallel work mode of information sharing, thus minimizing the unnecessary waiting time caused by information closure.
4. Increase business opportunities. Traditional transactions are limited by time and space, while Internet-based e-commerce is a 24-hour global operation, and online business can reach the market scope that traditional marketers cannot reach in sales and advertising promotion.
5. Reduce dependence on materials. The business activities of traditional enterprises must have a certain material foundation to carry out business activities, while virtual enterprises can be established through the Internet, such as online stores and online banks, and basically do not need a lot of physical infrastructure. Enterprises can also transfer the saved funds to consumers, which is why the famous online bookstore Amazon can provide consumers with discounts that traditional bookstores cannot provide.
6. Reduce intermediate links. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.
Second, the impact of e-commerce on enterprises
1. Change the organizational structure of the enterprise. In the previous organizational structure of enterprises, middle managers played the role of giving information, while enterprises implementing e-commerce were undertaken by the network, which created conditions for the diversified development of enterprise organizational structure. E-commerce reduces the middle layer of economic activities, shortens the time lag of interaction and influence, accelerates the response ability of economic subjects to the market, significantly improves the efficiency of information transmission and enhances market competitiveness. In addition, due to the popularity of network office and computer conference, the organizational structure of the company will become a symbolic virtual, similar to a website in the network. And this kind of virtual organizational structure with liquidity characteristics will be more adaptable to the ever-changing information age.
2. Change the way enterprises operate. E-commerce is a new trade service model, which replaces the traditional paper media with digital networks and equipment. This mode breaks through the traditional one-way logistics operation mode of enterprises and realizes a brand-new operation mode based on logistics, with information flow as the core and business flow as the main body. Under this new business model, the level of enterprise informatization will directly affect the effective establishment of enterprise supply and marketing chain, and then affect the competitiveness of enterprises. This requires enterprises to reorganize their existing business processes and strengthen the level of information construction and management to meet the development needs of e-commerce.
3. Change the marketing management of enterprises. In the past, the way of wholesale and retail will be replaced by the internet, people will buy directly from the internet, traditional personnel sales will lose most of the market, and advertisements will also change to adapt to new media. The management's choice and positioning of the target market will depend more on the information of Internet users and the full use of the network. A series of marketing management activities, such as market research, product mix and distribution, will be changed by e-commerce. At present, network marketing is becoming a branch of marketing, which provides customers with more and wider choices and helps enterprises clear the obstacles to expand their business in the international market. At present, more and more enterprises begin to use the combination of network and traditional marketing to manage, which has achieved remarkable results, significantly reduced marketing expenses and made marketing budget more convenient and accurate.
4. Affect the settlement methods of enterprises. Enterprises can realize electronic payment, fund settlement, transfer and credit granting through the online banking system. At present, the main security and authentication problems of credit transmission have not been completely solved, but the settlement revolution caused by the custody of paperless electronic flow on paper money flow is an irresistible development trend. Enterprises should conform to this trend and be prepared to change the traditional settlement method.
5. Change the way enterprises compete. E-commerce has changed the cost structure between upstream and downstream enterprises, increased the opportunity cost of upstream and downstream enterprises to change the supply and marketing contract, and further strengthened the strategic alliance between upstream and downstream enterprises. E-commerce not only provides consumers and enterprises with more opportunities to choose consumption and explore the sales market, but also improves the closer place for information exchange, thus improving the ability of enterprises to grasp the market and consumers to understand the market. E-commerce promotes the ability of enterprises to develop new products and provide new services, enables enterprises to quickly understand consumers' preferences and buying habits, and at the same time reflects consumers' needs to the decision-making level in time, thus promoting enterprises' R&D activities aimed at consumers' needs.
Third, e-commerce is the only way for China enterprises to improve their competitiveness.
1. Emancipate your mind and change your ideas. First of all, we should establish the concept of information and knowledge management, increase investment in information equipment, and realize the collection, processing, storage, transmission and release of enterprise management information; Secondly, we should establish the concept that knowledge is the key factor of production, fully realize that knowledge is the internal factor of production and economic growth, and accept the income increasing model of the new economic growth theory, that is, knowledge can improve the return on investment, and high return can produce positive feedback amplification effect on knowledge accumulation; Third, establish the concept of humanization in enterprise management. As mass production is gradually replaced by flexible network, this knowledge-centered, information-based production management emphasizes team culture and the participation of intellectuals, and the concept of humanization is indispensable. Fourth, change the narrow concept of traditional assets and confirm the intangible assets of enterprises and their main position in high-tech enterprises. It can be said that e-commerce should first bring about the innovation and change of enterprise concept.
2. Change the way of enterprise management. Enterprises should combine hard management with soft management and gradually transition to soft management. Hard management refers to the technical and economic management of institutions, organizations, plans and controls; Soft management refers to stimulating employees' sense of honor, responsibility and achievement through cultural construction, so as to achieve the purpose of self-management, self-control and self-motivation. In the incentive mechanism, we should weaken the control of the process, take performance appraisal as an important means to assess employees, at the same time give employees greater time flexibility and space freedom, strengthen personalized management, relax economic mandatory management, and give full play to employees' enthusiasm and creativity.
3. Strengthen the construction of enterprise information hardware. On the basis of government infrastructure construction, enterprises should speed up the pace of enterprise informatization construction, establish and improve enterprise management information systems, especially marketing information systems, expand e-commerce business areas, and abide by relevant laws and regulations, technical standards and safety management regulations formulated by the state and relevant departments. Under the conditions of concept, organization, capital and technology, we will take the lead in developing e-commerce activities in the field of goods or services with high standardization, large transaction volume, many wholesale times and large customer flow in a small scale, so as to promote the development of enterprise e-commerce activities as a breakthrough.
4. Pay attention to personnel training. Enterprises should change from capital determinism to talent determinism, position the competition of enterprises as talent competition, and take practical measures to ensure the rational use of enterprise resources by talents, and make it clear that this rational use will bring higher benefits to enterprises.
Second, the purpose and functional orientation of building a website
As a new business form, e-commerce website has greatly improved the benefit and efficiency of traditional business activities. Compared with traditional business activities, it has the following competitive advantages:
1. Reduce transaction costs. First of all, enterprises can improve marketing efficiency and reduce promotional expenses through online marketing activities. According to statistics, advertising on the Internet can increase sales by 10 times, and its cost is110 of traditional advertising. Secondly, e-commerce can reduce procurement costs, because with the help of the Internet, enterprises can seek the best suppliers in the global market, and through communication with suppliers, the losses caused by inaccurate information in intermediate links can be reduced. According to statistics, using edi can usually save 5%-65+00% of the procurement cost for enterprises.
2. Reduce inventory. In order to meet the unpredictable market demand, enterprises have to keep a certain inventory of products and raw materials. The basic reason of inventory is poor information, and e-commerce based on information technology can solve the problem of inaccurate and untimely information in enterprise decision-making. Through the Internet, the market demand information can be transmitted to enterprises for decision-making and production, and at the same time, the demand information of enterprises can be immediately transmitted to suppliers for timely replenishment, thus realizing inventory management.
3. Shorten the production cycle. The production of a product is the result of cooperation among many enterprises, so the design, development, production and sales of the product may involve many related enterprises. Through e-commerce, the phased cooperation mode caused by information closure in the past can be transformed into the collaborative parallel work mode of information sharing, thus minimizing the unnecessary waiting time caused by information closure.
4. Increase business opportunities. Traditional transactions are limited by time and space, while Internet-based e-commerce is a 24-hour global operation, and online business can reach the market scope that traditional marketers cannot reach in sales and advertising promotion.
5. Reduce dependence on materials. The business activities of traditional enterprises must have a certain material foundation to carry out business activities, while virtual enterprises can be established through the Internet, such as online stores and online banks, and basically do not need a lot of physical infrastructure. Enterprises can also transfer the saved funds to consumers, which is why the famous online bookstore Amazon can provide consumers with discounts that traditional bookstores cannot provide.
6. Reduce intermediate links. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.
Third, the website technology solutions
By considering and analyzing the input cost, function, development, stability and safety. Then analyze the website security measures, anti-hackers, anti-virus programs. Or rent a virtual host. The webpage program of this website is developed with ASP language and Microsoft Access database, and then modified and adjusted with other auxiliary tools.
Fourth, website content planning.
(1) Collect the written materials of various departments of Guangzhou Panal Electric Appliance Co., Ltd. If necessary, members of the website construction team can go to their company to listen and explain, so that they can accurately understand the business priorities of your company.
(2) The website construction team will carefully sort out the written materials after collecting them. Classify documents, determine which ones should be displayed to visitors on the first page or the first page, and which ones can be placed on the sub-page of the column to polish the text. Make the text as popular as possible, reduce the use of unnecessary technical terms, and be as concise as possible, which can speed up the display of web pages and avoid the trouble of browsers because there are too many boring words. For example, if two or more documents are classified into one category, they must be classified into one category, which can reduce the number of pages and is of great benefit to browsing and maintenance. (3) After finishing the document, according to the classification, you can count how many columns there are in the new website, how many pages there are in each column, and the specific content and name of each page.
According to the actual situation and business development needs of Guangzhou Panal Electric Appliance Co., Ltd., we will make the following plans according to your requirements:
First, to make a website that meets the requirements of enterprises, we must first make clear the purpose of building a website and the functions of the website.
1. Briefly introduce the enterprise. Guangzhou Panal Electric Appliance Co., Ltd. is a modern high-tech enterprise integrating product research and development, production and sales. It is located in Baiyun District, Guangzhou, a beautiful flower city. The company covers an area of 1 1000 square meters, with a registered capital of 28 million yuan, and has an automated production line and various advanced testing instruments and equipment. The company adopts the latest technologies from Philips in the Netherlands, Mitsubishi in Japan, Sanyo and Toshiba to develop various color TV sets, air conditioners and other products. The company's scientific and technical personnel with senior and intermediate titles account for about 50% of the total number of employees, and have strong new product development and innovation capabilities. The company has strong comprehensive strength, complete supporting facilities and standardized production management. The products are characterized by serialization, generalization and standardization, and the varieties and technologies are in a leading position. The company has successively passed China Compulsory Product Certification (3C), ISO900 1 Quality Management System Certification, European Certification (CE), International Electrician Certification (CB), American Safety Testing Certification (UL) and other national quality certifications. In the face of fierce market competition, Panal takes science and technology to serve mankind as its enterprise purpose, takes the market as its guidance and takes customers as its core, and changes "the market wants the quality of enterprises" to "the quality wants its own quality", winning the trust and praise of users with excellent products, reasonable prices and perfect services.
Based on the principle of seizing every minute, but striving for practicality, the company conscientiously does everything, follows the attitude of every order, carries forward the spirit of hard struggle, self-improvement and hard struggle, and strives to transform life and transform the world to the end.
The company is people-oriented, Qi Xin works together, sharing weal and woe, and firmly believes that cohesion is the only way to fight, and scientific and rigorous integration is the management of values, which promotes the market share to multiply and the product popularity to increase rapidly. Our products are exported to Southeast Asia, Africa and Europe.
Panal respects talents, puts human resources in the most valuable resource category of the company, and grasps the market well. At the same time, we attach importance to new product development, technical level improvement and equipment improvement, and make products innovate continuously through scientific management to meet the needs of customers in different regions.
"Interaction with science and technology" is the principle that Panal has always followed; Honesty and service are Panal's unchangeable promises. Paying attention to science and technology and building a brand is Panal's persistent pursuit; From a strategic perspective, everything belongs to the market, and those who win the hearts of consumers win the world. This is Panal's eternal belief. Panal is advancing steadily in the direction of diversification, standardization and scientificity, with products as its brand and enterprises as its development culture.
2. Corporate culture. Corporate culture includes corporate spirit, core concepts and corporate values.
3. Product display. Including color TV and full-function health and energy-saving air conditioner.
4. Order online. After browsing products on the website, customers can order and submit enterprise orders.
5. Talent center. Enterprises have long recruited talented people with lofty ideals from the society.
6. Contact us. Contact details of the enterprise.
7. Customer information. Customers can leave what they want to say after browsing this website. This place can also let job seekers leave messages.
8. Group home page. Announce the latest enterprise trends and industry news. Introduction of the latest products and some technologies.
First of all, according to the functions we realize, we can sort out a set of ideas.
Verb (abbreviation of verb) web design
The color of the home page design should be cautious and advanced, and not arbitrary. Because visitors open the company website, the first feeling is the feeling of color. Comfortable and beautiful things always make people feel happy, so we must consider the combination of color lightness, lightness, lightness and stability. The design of the home page is best not to appear fragmented, and it is best to have obvious modularity, and you can use smaller icons. But don't use small solid color blocks, which will easily make the web page look lacking in tolerance. Don't display too much content on the home page. Because too much home page content will lead to the problem that the focus is not prominent and the page length is too long, which will cause inconvenience to visitors. No one will stay on a website that feels constrained in operation for long. Clearly introduce the company's main business through lively small icons and two lines of concise introduction; By giving people a relatively exciting visual picture, people can easily understand the main functions of the website; Even if the viewer doesn't need to pull the right scroll bar of the window, the website should do it. The main functions of the website are clear at a glance. Please note: On the homepage, the golden zone is the first part displayed after the browser is opened. This part is successful. To exaggerate, the website is half successful. Another important factor in homepage design is speed. Because the bandwidth of the current network, especially the domestic network, is often limited on the right side, it is very slow to open pages above 70K through the browser. As a company website that will conduct e-commerce, most of its visitors are enterprises, and most of them surf the Internet during the day. At this time, the internet speed is the slowest, so the size of the web page is a factor that must be considered. Home page design is put forward by several people in a design team under the premise of considering many factors. Such a scheme will be more mature, and there will be fewer modifications in the city. Greatly accelerate the progress of the project. Considering the compatibility of browsers, we should try to use stable, mature and standardized technologies. Don't fancy special effects. Home page design should leave room for development. Because companies tend to develop very fast and constantly add new business, we should leave room for these.
Column page design: After the homepage design is approved, the column design will begin. The design requirements of ordinary columns are looser than the home page. The design of the column should be guiding, not indoctrinating, and should be closely combined with the content of the column; The links contained in the article should be easy to identify; Text typesetting should be beautiful, and the spacing and margins should be unified. Don't use words that are too big and too sparse, and the table should be set reasonably, not too long; For the submission form, try to reduce what customers can enter with the keyboard, and use it through the drop-down menu or check box as much as possible; It is best to combine the explanatory text with the operation form, so that customers can always know what they are doing and how to do it. Every page should have links to "Back to Home", "Back to Previous Page" and "Back to Home". Reasonable design can avoid major changes in the process of website construction and avoid useless work and repetitive work.
production stages
12 points for attention in the production process:
1. "Welcome to this website"? Forget it!
Meaningless things like this, including the repetition of corporate names, word games, or other self-proclaimed things, are a kind of harassment, which annoys readers. Your home page, even every page, should be an eye-catching and attractive title from the beginning. The message it conveys to readers is: If you read this website (page), how will you benefit?
2. Don't hang the smelly sign "under construction"
I believe readers of a certain age have had this experience: some websites are like flowers, which makes you want to go in and have a look. The homepage is also beautiful, and some even look like the secondary pages. When you follow the bottom page layer by layer, the other party tells you, "Sorry, this page/column/site is under construction, please come back later." Encounter this irresponsible website, you say, who can not suddenly have an anonymous fire? People's online time and money are very expensive. How dare you make fun of them casually? Still want to make other people's money? What a clear autumn dream!
3. Is the frame structure perfect? Wrong.
Before preparing to use frame structure, please note that many old browsers do not support frame structure, and many search engines cannot retrieve frames normally. Frame structure occupies valuable web space. If it is not handled properly, readers must use the scroll bar to view the text and links in the frame structure. So be careful when considering the frame structure.
4. The first page should not be smelly and long.
Some websites have very long homepages, which allow readers to flip the mouse for a long time. Again: don't embarrass the reader, think from the perspective of others. Generally speaking, the length of the home page should be limited to three full screens. Cann't hold it? Just divide it into several pages. Pay attention to providing links, and organize the language to attract people to continue clicking on those pages.
5. Don't have external links, especially on the home page.
The reason is self-evident, because you want others to stay on your own site instead of walking through your home page. If some external links are necessary, you should also consider putting them on deeper pages as far as possible, so that it is not too late for others to browse the important pages of your station before sending them away! Links should not be scattered in the whole page of text, it is best to put the columns in one place.
6. Don't keep piling up "I", "we", "we" or your firm, which will make readers stay away. Instead, you should use "you" and "you" more. Because people are most interested in getting something valuable from your website, not yourself.
7. Don't make mistakes or ill sentences.
Everyone seems to know this taboo, but many websites have these problems. The main reason is that people who make these websites are mostly from technical backgrounds, thinking that websites are places to show their technical ability. In fact, the basic function of the website so far should be information dissemination, which should be handled by professional editors in accordance with the professional norms of media and publishing. Everything has advantages and disadvantages. The popularity of Internet technology allows everyone to set up their own "media" freely, and at the same time, it also adds countless low-level and shoddy things to the Internet world.
8. Rely on "national first-class enterprises" to oppress people? Don't!
Many websites start with the words: "xxx company is a national first-class enterprise located in Beijing, with a registered capital of1.500 million ..." Do you think readers will care about these boring things? Do you think people who show off "national first-class enterprises" will buy your account? Think about it, does this information have anything to do with the products or services you want to market? If you think this information is necessary, it is suggested to put it on a page like "About us", and the focus should also be on whether this information is relevant to readers and whether people will be interested.
The same taboo is: "What award did this website win?" . Just like the "grand prize" flying all over the sky in the real world, various awards gimmicks are also emerging on the Internet. In most cases, these cat and dog awards are worthless. Don't put these self-proclaimed things on it and take up space. It is better to put what readers are really interested in.
9. Don't hide behind the scenes
Heaping up some self-information that readers are not interested in at all will make people run away. On the contrary, some websites are inscrutable and don't know where they are, which makes readers suspicious and naturally dares not pay money rashly. This problem has been involved in the mail marketing part, so I would like to emphasize a few more words here.
To maximize credibility in the virtual world, you must let people know your details, which is completely different from a personal website that entertains yourself. You'd better write down your contact details on every page, including your actual email address (it's best not to use any number of emails), location, phone number (don't use voice mail), fax number, and of course your "hotline" email address (don't use webmaster! )
10. Don't have wrong links and pictures that can't be exported.
The reason is obvious, so I won't go into details. Unfortunately, this kind of problem can be found everywhere on the Internet. Please pay more attention.
1 1. Don't break your word on the "free" sign.
As mentioned above, it is an effective marketing tool to provide things related to your business for free. But you must plan carefully and play seriously, or you will ruin your brand. Many websites claim to provide free consultation and information, but the results are not fulfilled at all, or blocked by "under construction".
12. Don't use plug-ins, Java scripts and pop-ups.
What you think is cool, most readers don't necessarily think so. They don't take the time to download the plug-in and just leave. Java scripts and pop-ups are just as annoying. The root of these problems is one: self-centered, regardless of others.
Similar taboos include: generally do not embed audio files; Don't use flashing fonts and screen effects, which are very unsightly; Don't use noisy backgrounds, and don't use backgrounds that don't match the color of the text; Don't put useless big pictures, don't have cliches such as the rotation of the earth, and don't have too big a logo.
Design concept:
(1) After the design draft is passed, make a page template;
(2) After the template is made, make a page;
(3) Division of work of pages; Do not frame, use unified page mode;
(4) Each link should be checked together with production;
(5) Pay attention to the original code of garbage in the production project, and clean up one if it is found;
(6) After the page system is completed, write the background program.
(7) In order to shorten the development cycle, static web page technology is adopted for the sectors that have not changed much and remain unchanged, such as corporate culture, contact information and talent center.
(8) With regard to products, as enterprises constantly develop new products to eliminate their past products, with the rapid development of technology, the development cycle is getting shorter and shorter, so we adopt dynamic technology in this department.
(9) After the design of the page template is completed, start the preparation of the foreground program.
(10) After completing the foreground, it is necessary to do technical processing in the background to develop a function that can modify network products, update products and delete discontinued products.
Website column structure diagram
Inspection stage
(1) The students of the website building team are responsible for checking their own websites for the first time.
(2) Conduct an inspection on the local area network that all students in the group can participate in.
(3) Check page connection and dynamic page link.
Intransitive Verb Website Maintenance
1, database maintenance, effective use of data is an important content of website maintenance, so we should pay attention to database maintenance. At the same time, at this stage, considering the improvement of user browsing speed, the current code is improved on the original basis. In order to speed up the loading of web pages, we should consider the following points:
A. reduce unnecessary pictures and animations. Because animated pictures occupy a lot of transmission bandwidth.
B. don't use JAVA to realize the effect processing of web pages. Because JAVA files load slowly.
C. The overall design of the homepage is carried out without a framework.
2. Update and adjustment of content.
3. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.
Seven. Website testing reference:
I can't put it here. If you want the full text, please email me.