A good website editor is mainly evaluated by the quality of the articles he edits (of course, it also includes giving some high-quality opinions or suggestions on the overall framework or internal details of the website). So, what problems and requirements should editors of medical websites pay attention to when editing articles? Let's see:
First, the title of the article: the number of words should not exceed 30 words, and it is generally better to keep it around 18 words; The title must contain keywords, which is convenient for Baidu search engine to include.
Second, the TAG tags and keywords of the article: generally keep about 2~3, and the keywords are separated into a half-angle state by commas; In addition to the keywords written in the article, you should also write a main keyword (that is, a column keyword).
Third, the summary of the article: summarize the whole article, briefly summarize its theme in one sentence, and keep the number of words within 80~ 120; The first 20 words of the abstract must contain the key words written, and the key words can appear 2-3 times on the premise of ensuring the fluency of the sentence.
Fourth, the editing of the article content: mainly including the article content; Paragraph, internal link, typesetting, keyword density, originality, font and color of text, etc.
1, content of the article: the content of the article should not be too little or too much. Generally, the content of an article should be within 800~ 1200 words (except in special circumstances), and attention should be paid to the unity of punctuation in Chinese and English.
2. Paragraph of the article: There are no less than 4 paragraphs in the article. If an article with more words can be divided into several small paragraphs, subheadings can be used when necessary to improve the overall aesthetics and readability of the article. Put yourself in others' shoes. If there are too many words to squeeze into a long paragraph, I believe we will be impatient before we see half of it. )
3. Internal links of articles: each article needs 2~3 keyword links. What needs to be mentioned here is that the keywords written in this article do not need to be linked, such as the article "What are the symptoms of prostatitis? Then there is no need to link similar keywords such as "symptoms of prostatitis", because this article is about symptoms.
4. Article typesetting: Before editing the website in the background, the editor should pass the typeset articles into the background to avoid the inconvenience and trouble caused by typesetting confusion.
5. Keywords in the article: In general, keywords need to appear at least three times in the content of the article, and keywords should be inserted at the beginning, middle and end of the article respectively to ensure the keyword density in the article, which is convenient for Baidu search engine to collect faster and better.
6. Theme of the article: The content written in the article should be consistent with the title and theme of the article to avoid the phenomenon that "the article has nothing to do with the topic".
7. Font and its color: Generally, it is filled in a uniform format, and there is no need to choose the font and color of the article content. If there are first-level subtitles and second-level subtitles in the article, then we need to bold and add red to the first-level subtitles and bold the second-level subtitles. Other colors are generally not used.
8. Originality of the article: the originality of the content of the article must be above 40%, the beginning and end of the article must be re-edited and organized, and the middle part of the article should be transposed, adjusted or edited as much as possible on the premise of ensuring proper connection between the upper and lower parts.
Verb (abbreviation of verb) Final check of articles: Submit articles after editing, and click Preview to make final check of articles to confirm whether there are other errors in articles. For medical websites, editors should especially avoid the mistake of "the names of other hospitals, the names of experts from other hospitals".
6. Know and be familiar with information: When editing a website, website editors should know, be familiar with and even master the information of the whole website, including the names of major hospitals and their medical advantages, major medical technologies, major doctors, medical services, environment and other information.
7. Update cycle: The editor should update all the channels in the website he is responsible for once a week to ensure that each column can be updated.