LTV is very important for the information flow industry. Because of the high conversion rate of information flow advertisements, users are sticky and stay longer. In addition, the huge number of users can bring income to enterprises for a long time. Therefore, information flow LTV has become a key index to evaluate the long-term profitability of enterprises.
Improving LTV is one of the core of enterprise development. For the information flow industry, to improve LTV, it is necessary to continuously improve the product and user experience and increase the user retention rate. At the same time, enterprises need to pay attention to user care, and encourage users to increase their usage frequency and purchase intention through email marketing, social media interaction and professional customer service support. Through these measures, the information flow LTV can be greatly improved.