Information system is the carrier of enterprise's core technology, and information technology is a new technology that can play the greatest role and has the strongest permeability in reality. The competition in the future world economy is mainly the competition of exclusive core technologies. Only by carrying out effective information construction, taking data as the basis, information as the inspiration, and knowledge as the core, comprehensively integrating the production technology process of enterprises, making full use of their strengths and avoiding weaknesses, and doing something different, can we improve the core technical ability.
Informatization is the basis and means to build a modern marketing system. E-commerce is a typical model of modern marketing system and a concrete application of information technology in marketing field.
The technical feature of e-commerce is the electronization of trade activities at all stages of the whole trade process. The essential difference between e-commerce and traditional commerce lies in: trading goods, money and services based on digital network, with the purpose of reducing intermediate links of commerce, shortening the cycle, reducing costs, improving operational efficiency, improving service quality and enabling enterprises to effectively participate in competition in the information society. However, without the establishment of enterprise internal information system and the foundation of enterprise internal informatization, e-commerce can only be a castle in the air.
The information system quickly transforms the information obtained on the e-commerce platform into effective information within the enterprise. For example, information is used to replace inventory to achieve the goal of "zero inventory", information is used to communicate with enterprise supply chain, "just-in-time" production is implemented, and rapid information feedback is used to standardize production, technology or service processes, realize "zero defect" of products or services, and gradually form core competitiveness.
Informatization promotes enterprise management innovation. Information technology can promote the change of enterprise management technology and make enterprise management more electronic and informative. A series of enterprise management methods and means based on information and network technology are constantly developing, which makes the operation mechanism and management mode of enterprises more efficient, coordinated and timely. Through the Internet, information communication within enterprises can be realized and a high degree of internal integration can be formed. Then you can find customers online, expand new sales channels and form new management functions. On this basis, we can fully integrate the value chain or supply chain, realize the efficient operation of electronic management, and make substantial changes in the internal mechanism and management of enterprises.
Informatization supports the continuous innovation of enterprises. Having greater leadership and advancement is a necessary condition for core competitiveness. If an enterprise wants to maintain the leading edge of its core competitiveness, it must constantly innovate, "people have me, people have me, people are better than me, people are better than me", and keep or expand the distance from competitors. The traditional competition mode is "big fish eat small fish", while the modern competition mode is "fast fish eat slow fish". In the market competition dominated by innovation ability, strong innovation ability and rapid technological progress are the key factors to enhance the core competitiveness of enterprises. Innovation is not easily imitated by competitors. Whether it is technological innovation, management innovation or system innovation, it is inseparable from the support of information technology. With the application of data warehouse and data mining technology, informatization has become the driving force to support enterprises' continuous innovation and maintain their temporary competitive advantage, and has become an integral element of their core competitiveness.
Informatization is a double-edged sword. If implemented well, the core competitiveness of enterprises will be strengthened, otherwise it is likely to damage the core competitiveness of enterprises. Therefore, the fundamental purpose of enterprise informatization must be to improve the core competitiveness. If new technology is not combined with scientific and advanced management, it will not play its due role. The wide application of information technology has promoted the continuous reform of enterprise system, which in turn has promoted the efficiency of information technology to be more effectively played. This is the way for China enterprises to cultivate their core competitiveness and sustainable development.