Reason 1: Company name approval and trademark registration are two systems.
The enterprise name is approved by the Provincial Administration for Industry and Commerce, and generally consists of "administrative division+enterprise name+enterprise type". Because enterprise names are generally managed by the provincial administration for industry and commerce, and there is a pre-division of "administrative divisions", it is legal to "duplicate names across provinces", which is different from "registered trademarks are exclusive nationwide".
This has caused enterprises with the same name to compete for "identical trademarks", so even if the company name is approved, the trademark still cannot be registered.
Reason 2: The time for company name approval is shorter than that for trademark registration.
If you want to register a trademark, you usually register the company first, which means that the approval of the company name is always before the trademark registration. Trademark registration takes more than one year, so after you register the company, it is very likely that the trademark has been registered by others, which is also an important objective factor that the company name and trademark registration are inconsistent.
Objectively speaking, the success rate of trademark registration is far lower than that of company name approval.
Does it matter that the company name is different from the brand name?
The use of trademarks is very flexible, even if it is inconsistent with the company name. In addition, with the fierce competition between more and more enterprises and similar products, consumers are more likely to focus on the products rather than care about who the producers are. They will only remember the trademark, not the manufacturer.
For example, the dining platform "Hungry", which we often order take-away, belongs to Shanghai Ladas Information Technology Co., Ltd.?
Few consumers will deliberately find out who the producer is. Moreover, multi-trademark strategy is also one of the brand strategies used by enterprises. Products are divided by different trademarks, which is more convenient for consumers to buy according to their own needs. For example, "Jin Hongye Paper" has not only the common paper products "Qingfeng" brand, but also the high-grade "Weijieya" brand and the more affordable "Zhen Zhen" brand.
So we don't have to worry about the inconsistency between the company name and the registered trademark. Because in actual use, consumers are not sensitive to the consistency of the two. As long as the trademark is well publicized, the products will sell well.
Not every company name is suitable as a trademark. There was once an article about a special company. Their trademark * * * has 38 words and is the full name of the company. In fact, this is not a good choice, after all, the company name is not very representative, and it is not easy to remember when used as a trademark.
Trademark naming should not only represent the enterprise, but also have its own bright spots, which are convenient for memory and dissemination and conform to legal norms, otherwise it will be rejected.
The above is about trademark registration. Is the company name the same? The content of. If your situation is complicated, Intellectual Property also provides 24-hour online customer service consultation service, and you are welcome to conduct trademark consultation.