Method 1: Full name combination method This is by far the most common and practical LOGO design method, representing Taobao and Tmall. The advantage of designing enterprise LOGO directly with brand name is that after the LOGO is released, it can directly strengthen consumers' cognition of the brand and let consumers remember your LOGO and brand quickly. At the same time, directly using the brand name as LOGO can also avoid many troubles such as duplication and infringement.
Method 2: Element substitution method
This LOGO design is very common in traditional brands. Modern enterprises and companies are not good at changing elements. When they design their own logo, they change their brand into another * * * element, so that their brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.
Methods: Cultural integration method.
This logo design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This kind of logo has the characteristics of personality and humanistic thought, which plays a very good role in improving brand tonality.
4. Symbolic expression.
This logo design method mainly adopts some media technologies related to content, such as graphics, elements or colors. The creativity of the media expresses abstract connotations in concrete ways. The common LOGO is Unilever, and a U is all symbolic. However, designing a LOGO like this requires understanding, classifying, summarizing and summarizing the meaning behind the brand. In this way, representative symbol elements can be extracted and signs can be designed.
Method 5: Color matching
This LOGO design method is widely used in the Internet field, and has a certain sense of modernity and visual impact, mainly because Internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO is modern, it needs more abstract things to replace corporate brands, so that LOGO can convey the artistic conception and tone of corporate brands.
How to do the PS main picture logo?
1. Take the text logo as an example, open PS, and click "Text Tool";
2. Enter the text content on the drawing board, that is, the name of the logo, and then select the font type;
3. The font type can be selected according to the design style of the logo;
4. Make some modifications, such as selecting "Rectangle Tool";
5. Draw a rectangle on the text and click "Add layer mask";
6. Select "Brush Tool" when the foreground color is black;
7. Erase unnecessary black edges and change colors according to personal needs.
8. Finally, hide the white background layer and export the finished logo.
How to design letter LOGO with PS?
1. First, we open PS, select File and click New to create a new PS image file.
2. Here we choose the size of the logo icon, and I set it to 199X60 resolution.
3. Then select 8-bit background white in RGB format.
4. After completion, we can see a white area, which is the background of the layer we built. Step by step, slowly understand. We choose the selection tool, select the area where you want to enter text, mark it with a dotted line after selection, and drag it with the mouse, just like a screenshot.
5. After selecting the area, we right-click and select Fill. Filling is to add color to the background, so that the text behind it can be seen and easy to edit.
6. Then we click on the small arrow and choose the color.
7. Pick your favorite color here, preferably not too light. Don't be the same color as the text (I'll teach you how to adjust the color of the text later, so just choose it here)
8. After clicking OK, you will see that the background is colored, and then select the text tool. Note that the location of the file tool is marked in the figure below, and then a region is selected to enter text.
9. Now, as shown in the figure below, the function is to adjust the text size and color first (if it is placed in the navigation bar, it is best to choose white), and then adjust the text position (after clicking that function, click the text with the mouse, or you can use the up, down, left and right keys of the keyboard). Then choose the text to eliminate aliasing, which is more beautiful.
10. After adjusting the desired effect, we right-click the background and select the background layer.
1 1, if it is in the navigation bar. If the navigation bar is colored, set the transparency to 0, and then select OK. If not, it is unnecessary.
How to design text logo with ps?
1. Open PS software first, then select "New", select the required canvas size, change "Background Content" to "Transparent", and click "Create".
2. Next, select "Text Tool" or "Shape Tool" in the left toolbar. Let's take words as a demonstration.
3. Then select the font, size and color you need in the toolbar above, enter the text you need in the picture, and press the shortcut key "Ctrl+T" to adjust the size and position.
4. Finally, select File-Save As in the toolbar above, change the save type to PNG format in the dialog box, and click Save to make transparent text or LOGO.
LOGO production steps?
Logo design is divided into five steps, as follows:
The first step is to choose a suitable theme, which can be displayed in the form of words and graphics.
The second step is creative design. A good logo should reflect the culture of the enterprise and brand with a unique image, and have a certain degree of recognition to enhance consumers' cognition of the brand or enterprise. At the same time, a good logo can also impress consumers and help promote the brand.
Step 3: Choose a color. A well-matched logo can quickly attract consumers' attention. A good logo must be able to master the rules of color matching well, so as to give full play to the role of color in logo design.
The fourth step is to deal with the additional instructions of logo design, and add information that needs to be repeated at the corner or bottom of the logo to play a prompt role.
The fifth step is to work out the final effect, and use photoshop, dpex and other software to process the graphics to complete the final work of designing logo.
How does Ps make logo patterns?
Tools:
PhotoshopCS6
Method:
1. Open PS software and create a new canvas with a white background of 600x60072px.
2. After that, you can add content with a pen or a text tool, as shown in the figure.
3. After establishing the path with the pen tool, press Ctrl+Enter on the keyboard to switch to the selection.
4. After that, set the foreground color to red and fill it.
5. In addition, you can use the gradient tool to fill the color.
note:
When designing LOGO, individuals should have clear ideas, so as to make beautiful works.