Check the answers and analyze the correct answers. The basic function of public relations is (1) to collect information. Collect information related to organizational image; Collect all kinds of social information in the organizational environment. (2) Auxiliary decision-making. Provide suggestions for establishing decision-making objectives; Provide information services for decision-making; Assist in formulating and selecting decision-making plans; Evaluate the decision-making effect. (3) Dissemination and promotion. Create public opinion and inform the public; Strengthen public opinion propaganda and expand its influence; Guide public opinion and control image. (4) Coordination and communication. Coordinate internal relations and enhance organizational cohesion; Carry out social communication and establish a harmonious social environment. (5) provide services. Serve all business departments and functional departments within the organization; Providing social services outside the organization.
See the textbook P57-6 1 for the answer analysis.
Knowledge points of this topic: the role of public relations: collecting information, assisting decision-making, spreading and popularizing,
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