Briefly describe the basic functions of public relations.

Briefly describe the basic functions of public relations.

Check the answers and analyze the correct answers. The basic function of public relations is (1) to collect information. Collect information related to organizational image; Collect all kinds of social information in the organizational environment. (2) Auxiliary decision-making. Provide suggestions for establishing decision-making objectives; Provide information services for decision-making; Assist in formulating and selecting decision-making plans; Evaluate the decision-making effect. (3) Dissemination and promotion. Create public opinion and inform the public; Strengthen public opinion propaganda and expand its influence; Guide public opinion and control image. (4) Coordination and communication. Coordinate internal relations and enhance organizational cohesion; Carry out social communication and establish a harmonious social environment. (5) provide services. Serve all business departments and functional departments within the organization; Providing social services outside the organization.

See the textbook P57-6 1 for the answer analysis.

Knowledge points of this topic: the role of public relations: collecting information, assisting decision-making, spreading and popularizing,

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