1, determine the purpose of your promotion and the goal you want to achieve.
2. Position your own brand and what you want to promote.
3. Know your budget and time.
4. Define your target group and promotion target.
5. Develop promotion methods, combined with strategic application.
6. Resource allocation, staffing, resource preparation and implementation.
7. Effect evaluation, update and summary.
Second, methods and strategies:
(1) Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expectation setting.
(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.
(3) Communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising copy planning.
(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing and public relations activities.