In fact, even if the media is an era of algorithm recommendation, you can get free traffic as long as you have the ability to make videos that meet the tastes of users. After accumulating a lot of information, the traffic distributed by the platform is limited, and the long-term enterprise marketing promotion still depends on SEO. Today, Pony Marketing Consultant focuses on Tik Tok search optimization, which is Tik Tok SEO.
Value analysis of Tik Tok SEO
Tik Tok SEO is another way to get traffic, which is different from the content distribution mechanism. Users come to Tik Tok platform not for leisure and entertainment, but to meet certain needs purposefully. Such users will only consume time for content that can meet their own needs. For example, users' needs are to relax by watching funny and interesting content, or to break a knowledge blind spot, and so on. Compared with the method recommended by the platform, the traffic actively searched has greater commercial value.
This is why the company must do Tik Tok search engine optimization. When users search for keywords, your information just appears, indicating that business opportunities are coming, otherwise these traffic business opportunities will become the bag of peers. At present, the cost of Tik Tok SEO is still relatively low, and the growing scale of short videos in the future means that the cost of Tik Tok SEO will continue to rise in the future, so it is the best policy to get bonuses from the beginning.
Analysis of Tik Tok Search User Behavior
Tik Tok SEO is a universal promotion method without any industry restrictions. Whether it is enterprise or personal IP, it is suitable for Tik Tok SEO. But it needs to be evaluated whether it is worth doing, that is, what is the cost performance of input and output? Different industries and categories will actually be a little different. Ma Xiao Zhitu Marketing Consultant believes that it is very necessary for enterprises with high customer unit price products to do Tik Tok SEO, which is consistent with the logic of traditional SEO.
Customers often have a variety of search behaviors when buying high-priced products, such as category search, brand search, competing product search and so on.
Requirements: category search
Compared with users of Tik Tok, Ma Xiao Zhitu Marketing Consultant thinks that individual users of Tik Tok are dominant, and 2C service is more suitable for investment in Tik Tok. For example, if a user has a decoration demand and hasn't paid attention to this aspect before, the platform will not push the decoration video to the user for the time being, because the demand platform doesn't know that after searching for the keywords related to decoration, he pays attention to the home improvement precautions, decoration material purchase skills and other related videos, and then starts to push.
Users will find many companies when searching for category words. If users need to know more, they will also search for the related evaluation of a brand consultation for in-depth understanding.
Survey: brand search
For products with high customer unit price, quality problems and after-sales service are the most concerned points of customers. No one wants to buy a lot of trouble and an unpleasant experience at a high price. After all, the replacement cost of this product is not low. In order to make yourself worry-free as much as possible, customers will first go online to find out if there are any comments left by this brand or product.
Assuming there is a stain, Tik Tok SEO is also a good way to bury the pollution. If not, you can also aim at building a strong brand strength. Customers can often see our information, and by default think that the strength of this enterprise is not bad. This is also a subtle way to implant the soft power of enterprises into the hearts of customers, which is conducive to the improvement of conversion rate.
Contrast: competitive product search
Because the high price naturally won't be so arbitrary, customers will be more cautious when placing orders, and multi-party comparison before placing orders is essential. The purchase comments of e-commerce platform, the good recommendation of Zhihu Xiaohongshu, the experience sharing of Q&A platform and professional product evaluation are all aimed at solving problems before users place orders. Moreover, the purchase of 2B products has to be checked by many departments, so it is essential to make good use of Tik Tok SEO to show more positive information to customers.
If it is only dozens of products, customers' desire to search and understand will not be so strong. When they see what they like, they will place an order directly in the live broadcast room. In short, low-priced personal consumer goods can drive sales through live broadcast, while bulk goods and service-oriented goods, especially 2B services, need the cooperation of Tik Tok SEO and word-of-mouth optimization to reach a final transaction.
Which companies are more suitable for Tik Tok SEO?
Friends who know Pony's way may think that this logic is not quite the same as Pony's early "three seeking" theory. In fact, this kind of Internet search thinking can be applied to any search platform. Tik Tok SEO is consistent with traditional SEO logic, which is nothing more than making brand information get more exposure on some keyword search results pages, thus realizing clue transformation. Traditional SEO optimizes web pages, while Tik Tok SEO mainly optimizes short videos.
In a word, the unit price of customers is high, especially enterprises with 2B services are more suitable to carry out SEO in Tik Tok. It is suggested that the focus of short video promotion should be on SEO of Tik Tok. Of course, this does not mean that other enterprises do not need Tik Tok SEO. Even enterprises that do 2C services and low-priced products will be of great help to enterprise marketing if they can do Tik Tok SEO well.
Postscript:
Nowadays, the competition of short video marketing is very fierce, and the threshold of content out of the circle is getting higher and higher. It is becoming more and more difficult to get traffic without putting it in, and it can be clearly felt that the operating costs of enterprises are also rising linearly. Many enterprises that do 2B services have been developing short video marketing for a long time, but they have not gained much in Tik Tok platform, which may be in the wrong direction. There are three main forms of short video marketing: video, search and live broadcast. Companies that recommend high-priced products or 2B services to customers can use Tik Tok SEO optimization to improve the marketing effect of short videos.