-People
Cao went to be a soldier after failing to start a business.
When Cao was a junior at south china agriculture University, he responded to the government's call to join the army and returned to school two years later. When he was a soldier, the major of "Animal Medicine" was changed from a four-year program to a five-year program, so he became a "senior" undergraduate of South Agricultural University. Also "senior" is his entrepreneurial history.
After entering the university, Cao Can took the exam of "Network Management" and stood out among many competitors. "Network management" made money, and his idea of starting a business has matured. Last semester of Grade Two, Cao and a social friend started a small company "Camel Trade" to provide telephone service for "Tietong VIP". His career was booming for a time, but due to his inexperience and ambition, the company he represented had problems in operation, and his first venture failed and he was heavily in debt. Cao was confused and went to another extreme completely different from before. At the end of the year, when the government department was recruiting students, Cao immediately decided to apply to. He wants to be a soldier as a new starting point in his life. In the army, just like Xu Sanduo in the TV series "Soldier Assault", he starts with such small things as cleaning windows, sweeping the floor and folding quilts every day, and is meticulous. Cao Yuehong realized that the failure of starting a business lies in his impetuous mentality, his inability to listen to different opinions and his intolerance of others. Two years of military life taught him many life experiences that he couldn't learn in class.
When she returned to the university classroom to repeat her undergraduate studies, Cao had a very calm mind. Last year, Cao started his second venture. Prior to this, he gradually explored a new entrepreneurial project-"network distribution platform in e-commerce". He set up a three-person cooperation team and registered "Nanjing Kaming Network Information Co., Ltd." at the end of the year. In the first half of this year, Nanjing Personnel Bureau established the "College Students' Entrepreneurship Demonstration Park" in Feng Dan Street. Cao's team won the competition with a detailed and feasible business plan. After two rounds of screening, it finally entered the park smoothly, and together with other 12 enterprises, it obtained the first batch of government micro-credit loans. At present, it has developed into a new enterprise in the field of e-commerce.
Xu started by selling eggs.
Xu, a graduate student at Southern Agricultural University, has a team and his own business entity. What is commendable is that his pioneering work is combined with the scientific research patent with the prefix "agriculture", which is also the result of Professor Nan Nong University. Now he has been busy with the "poultry and egg products cooperative", using scientific and technological knowledge and products to drive farmers to get rich.
Speaking of entrepreneurship, what moved Xu was an accidental news. At that time, he learned that a brand of eggs could not open the market, so he said to several students: Without good projects, we are very worried about starting a business. Isn't selling eggs a project? He and his team members rented an underground garage in Xiaolingwei, Nanjing, as a warehouse for that brand of eggs. In winter, it's chilly in the garage. Xu and his friends put the eggs in boxes and sent them to the door. Their hands were almost frozen when they came back. The cold was unbearable and several young people took a sip of boiled water to encourage each other. Xu said that we are also suffering from small enterprises now, but they will become very large enterprises in the future.
Last year's financial crisis increased employment pressure, but there were also many new entrepreneurial opportunities. Seven masters from Xu He's team formed the Jingfeng Nutrition Egg Entrepreneurship Team and established the Nanjing Branch of Zhongnong Agricultural Technology Co., Ltd. in Nanjing. It also obtained the patented feed technology of China Academy of Agricultural Sciences, introduced excellent foreign chicken breeds, and produced nutritious eggs.
Their production base is in Donghai County, Lianyungang. Local farmers have obtained high-quality chicks, patented drinks and breeding technology, and established Lianyungang poultry and egg production cooperative. His nutritious eggs have also entered cities in the province, and one egg 1.2 yuan, the cooperative farmers have also increased their income. Xu also turned the "low-protein rice" taught by the school into a product, which is suitable for diabetics.
The reporter saw that his product list included high-quality agricultural products such as organic fruits and vegetables. At present, these products have been sold through suguo supermarket, agricultural products supermarkets, high-end hotels and other channels.
-Interaction
When you are the boss, you must do everything by yourself.
At the event, many students asked the guests about starting a business.
Q: Mr. Xu, when you started your business, you loaded eggs in the garage of the car rental company and worked late into the night. Why don't you hire a worker? As the leader of the company, you can do something more valuable.
Xu: When small enterprises start, they should pay attention to saving costs everywhere. Entrepreneurship is different from the normal operation of enterprises. The most important thing at the beginning of starting a business is to let the enterprise survive. As long as you scrimp and save, you have to do something more bitter and tiring than packing eggs. Secondly, an enterprise leader should know something about the products of his own enterprise, be familiar with the main links of production, repackage eggs in different packages, and let the leaders know the market demand.
Q: Cao Yuehong, how does the history of being a soldier help to start a business?
A: "College students naturally have a lot of theoretical knowledge and classroom training, but the most valuable practical activities have been lacking." When my first venture failed, I did nothing all day and was full of complaints. During my two years in the army, my mind and spirit have been tempered. Going back to school is to find out the reasons for failure while learning knowledge. If you encounter a contradiction with the right attitude, you will check yourself first and never lose your temper with your partner. You have a good relationship with the team, and everyone can do things happily, which is the basic guarantee for the development of modern enterprises.
At the beginning of starting a business, you must have a clear direction.
Lian, an expert consultant member of Yangzi Entrepreneurship Lecture Hall and CEO of Jiangsu Entrepreneurship Service Group, also answered students' questions on how to successfully start a business.
Q: What factors need to be considered in building an enterprise team?
Lian: At the beginning of starting a business, it is necessary to make clear the future direction of the enterprise, and only with direction can there be cohesion. A good project will definitely make the team members see hope. Team members should complement each other. Core technicians, marketers and managers are the backbone of the enterprise. When selecting talents, business leaders should first consider core technical talents, followed by commuters such as marketing and offices, and take the initiative to form complementary forces. Business leaders should surpass the quality of your team members in personality, technology and even all important joints. Therefore, lifelong learning is the task of enterprise leaders.
Q: How do college students find suitable projects for starting a business?
Lian: Nannong University is a highly disciplinary school, which teaches many patented technologies and is a "rich mine" for everyone to start a business. Xu gave an example. Agricultural university students should learn professional knowledge well, expand campus contact, consult more experts and scholars and get their support. The agricultural prefix project is related to people's livelihood, and the state has many subsidies. However, it is a hard process to turn patented technology into commodities and let consumers pay the bill. It requires students to discover it with entrepreneurial mentality and vision in addition to accumulating knowledge. You might as well go to Xu and Cao's enterprise. This is a free entrepreneurship training course.