Live in the algorithm
I believe that everyone has this experience: no matter which e-commerce platform you buy, as long as you leave clues for searching and browsing, a large number of related products will follow; On news websites or social networks, once your interest preferences are locked, related content including advertisements will continue to be bombarded ... Big data algorithms will include every user and always remind you to pay for your hobbies.
Vivian, a beauty practitioner, shared her personal experience with us: this cross-disciplinary serial entrepreneur who worked as a chain drugstore, a cosmetics brand, a secret room escape, a beauty APP and an e-commerce incubator in Celebrity Online installed the commonly used O.A. office system, news client, on-call machine wine travel APP and chat software on her mobile phone. "Almost all applications will push all kinds of useless information from time to time according to my search traces, which will cause information-intensive anxiety and spend a lot of time on mobile phones, making it difficult to concentrate and work efficiently." Vivian said.
She once searched for "adult education" and was attacked by a pop-up advertisement for adult products. There are also several times when I bought fake masks and cosmetics because I believed in the convenience of "related push"; Holiday travel software recommends cheap air tickets and hotels, and oversold doesn't jump directly ... In fact, there are many "victims" like her, but I just don't know how to complain. Many people don't know the secret and have been kept in the dark.
Once upon a time, people were worried about how to filter massive information.
At present, people are confused about the anxiety paradox brought by big data algorithms.
The personal story happened in this background: China is the country with the largest number of netizens in the world, and the online retail transaction volume is the largest. Giants such as Tencent, Alibaba and Baidu all have hundreds of millions of users, and they enjoy a highly information-based life. But these big facts can't hide the increasingly nervous confusion: why do you seem to choose freedom, but from time to time you have the anxiety of being dominated? If you accept the arrangement of the algorithm without knowing it, is it equivalent to living in the panoramic open prison described by The Truman Show or British philosopher Bentham?
In the field of bulk consumer goods, the anxiety caused by "related recommendation" is more serious and requires stronger independent will. The most typical one is car selection-now China auto market has entered the "post-wave" era, and many "new power" models have sprung up. If you search for the question of "the most cost-effective new energy vehicle", you will see countless answers on various platforms, and big data will push advertisements for a long time according to keywords. Consumers who truly follow their hearts will escape the shackles of algorithms and make wise choices.
Around this issue, we also interviewed three car owners. Their stories strike a balance between rationality and sensibility. No matter what the result of the choice is, they have won in the process of autonomy and freedom.
0 1
"Yan value is justice, and family members should also consider it."
Xiao Yao, a single female white-collar worker, is a key account manager in the consumer goods industry. Because of her understanding of the industry, she disdains traditional sales routines. Whether buying clothes, cosmetics or home appliances, she has her own evaluation criteria-although there are occasional mistakes, in most cases, the probability of Xiaoyao stepping on thunder is still very low, and sometimes she mistakenly believes in the "good goods" recommended by the network or the popular anchor, but she can bear the cost herself. But after the last fuel car retired, she was deeply entangled, because such a big car is not a problem of "throwing it away if you are not satisfied" for every family.
People are particularly cautious about the choice of family cars.
After a week of continuous search, Xiao Yao is a bit picky, and "related push" has made Xiao Yao fall into an unprecedented fear of choice. Xiao Yao has tested all the options given by a search engine according to the bidding ranking, but the actual situation is not satisfactory. Several options are not enough space or cruising range. For Xiao Yao, it is urgent for parents who are not very flexible to have a safe means of transportation to meet their aesthetic requirements.
In her words, choosing a boyfriend has never been so difficult. The "related push" of constantly updating models not only failed to solve the practical difficulties of Xiaoyao, but also wasted a lot of time: "For example, if I search for' Pioneer Design Large Space Electric Vehicle', whoever voted must be in the front, and the first thing I saw must be the electric vehicle. Because I registered my account, an electric bicycle salesman called me the next day and asked me about my needs, just like me. In addition, there will be some ordinary but confident substitutes, just like single dog, which has been idle for a long time, flocking like "meat".
Therefore, Xiao Yao simply decided to give up online recommendation. At last year's Beijing Auto Show, Xiao Yao decided to go and see for himself, because his needs were clear. A skyline ME7 car quickly caught his attention. The penetrating light source on the front face makes the whole car look energetic and bright, and the taillights under the screen are also very fashionable. It feels like Yan Kang met Daniel Wu. More importantly, it's an SUV that can hold his parents' wheelchair. Then I saw the fur decoration and high-quality seats in the interior, which can be said to have touched her from the outside to the inside.
Skyline ME7 can satisfy both aesthetics and family needs.
For Xiao Yao, this car can not only go to work smoothly, but also bring aesthetic pleasure, comfort and relaxation in the ten-kilometer journey from home to the company. The spacious space inside also makes parents feel comfortable and has good safety performance. After buying it for nearly half a year, this new partner made Xiao Yao very satisfied. The ratio of the window to the car body is 1: 2, which makes Xiao Yao feel that his vision is very broad. When driving at night, the car is full of soft lights, and she also feels a special accent in the romantic atmosphere.
02
"I have to take care of the children and meet customers."
Tang is in his forties and lives in Shanghai. He is engaged in the sale of medical devices, suitable for all ages. Usually work pressure is high. For him, the car is not only a commuting tool, but more often, it is more like a space for him to be alone or a family member. On weekends, Tang has to send his children to cram school. His old car has now become the first choice of the majority of network car drivers, and its appearance, performance and space are no longer suitable for the new family situation, so he plans to change it in the near future.
Because of work, Lao Tang is usually very busy and can only hand over the task of buying a car to his wife. This makes the wife who usually has no right to speak at home excited. After Tang told her a series of needs, her wife readily agreed, and she found a mahjong board and made a piece of staff advice. Three elder sisters, who add up to nearly 150 years old, are good at forwarding health articles on weekdays. This sudden coming to power delighted the three people. Three mobile phones took turns to go into battle. After some searching, the pushed information made all three people nod.
In recent years, brands have emerged in the electric vehicle market, and many short-lived brands have made them unable to make up their minds. So they decided to split up and see for themselves. Three people chose three brands of electric vehicles, one foreign brand and two domestic brands. Lao Tang's daughter-in-law likes the design of foreign brands to be reasonable and mature, while the other two think the extended-range engine is safer. One thinks this is the highest sales volume in China, and three people have three opinions. Listen.
Soup stock is a mature consumer advocate. He will give priority to his personal needs and then compare them: for example, it is convenient for home use and meeting customers, its performance is highly intelligent and safe, and the space should be suitable for a family of three-the most important point touches the softest part of his heart, that is, his 10-year-old daughter. He hopes that children can have room to stretch in the car, learn things and gain happiness.
Tang told his wife about these needs, and several aunts narrowed the scope to a foreign brand Model 3 and three domestic brands, and compared them in terms of price, performance and space: the performance feels similar, but the models of foreign brands are obviously insufficient for an eight-year-old child, and the interior is slightly rough; It is said that the extended-range engine needs eight oils per 100 kilometers, and Sky ME7 is more reasonable in appearance, space and price. More importantly, the five screens in the car can also take into account children's learning needs.
Five-screen design of Sky ME7
This car has brought a lot of joy to the soup family. The five screens in the car completely attracted the children's attention. The noise of children in other people's cars is completely inaudible in the old soup cart. There is only stethoscope-level noise reduction and high-quality sound, which makes the family hum "different" and move towards a new life. When many people meet customers, they all show envy and curiosity about this smart car, which once made Lao Tang secretly happy and full of face.
03
"Give consideration to face and lining"
White-collar workers have been engaged in commercial development all their lives, and most of their faces are used to serve managers. A lot of consumption used to decorate face will be in line with peers, so it is a bit homogeneous. But I also want to have some unique highlights, so when I buy online, I will have more anxiety in the face of endless related recommendations. What Teacher Luo hates most is homogenization. He is tired of the so-called "Lujiazui elite" and carefully chooses shirt buttons and pocket towels every day.
So, when Mr. Luo decided to buy a car, a deep anxiety haunted me. Which one can make me different? Meanwhile, I can take care of my quality of life? In this way, Mr. Luo opened his mobile phone and fell into the trap of related push. More than a dozen brands of cars are a disaster for a Libra who is difficult to choose. Often, after checking for a while, his mobile phone becomes bored and is thrown on the sofa.
On this day, Mr. Luo took his wife to Jing 'an Temple for afternoon tea, and something happened naturally in his heart: a car passed quietly in front of him and drew a wonderful light and shadow in front of the glass curtain wall of the high-rise building. Outstanding appearance!
Former Porsche designer Haken Saracco Gru
The fashionable and elegant shape that dominates the design.
Mr. Luo came to the experience store of Sky Auto with the car and was once again amazed at the pioneer's design. At the same time, he is also very satisfied with the quality details of this car: he has seriously felt all aspects including control, interior texture and mute. I saved money without hesitation. As it turns out, this car didn't disappoint him either, because his travel scenes are varied, including business meetings, family trips, or short-distance adventures, and Sky ME7 can cope well. Taking care of his face and lining, it also satisfies his expectation of cost performance, that is, to live the best quality life within his power.
Rebuild the foundation of life
Big data algorithm is the boundary between intelligence and ethics, and it is also the degree to which human life reflects free will. There will be more realistic stories, as well as film and television works from The Matrix series to the American TV series westworld, reminding us that in the intelligent age, we should reflect on data control and reconstruct a truly free life, and there are three very important foundations here: aesthetics, true intelligence and quality experience.
Back to the consumer society, as the algorithm of e-commerce becomes more and more accurate, people are increasingly eager to return to these three foundations. There are also innovative brands that are constantly working hard for this. For example, the ENOVATE brand of China Automobile responds to the call of urbanites in the new era, reconstructs aesthetic design with pioneering spirit, continuously explores intelligent technology, experiences the ultimate quality, and launches a brand-new Skyline ME7 to lead the travel wave in the new era. Designers really start from the driver's needs and future lifestyle, let the design return to its original source, and strive to polish the fine products.
The first batch of ME7 skyline was delivered in Shanghai Skyline Center.
The design of the skyline ME7 was led by former Porsche designer Haken Saracco Gru, who presided over the design of classic models such as 9 18 spyder, 9 1 1 GT2 RS, bringing classic elements and innovative and avant-garde visual effects to this car. Pioneer's aesthetic reconstruction is first embodied in the forward-looking "contour design" technique, which creates smooth modeling lines and brings perfect light and shadow effects to the car body.
Intelligent inspiration is Sky ME7 designers' understanding of intelligent life, and it is also the spiritual connotation of Sky ME7 cross-border integration: breaking the design routine of SUV and depicting the future urban vitality with avant-garde sports coupe posture. At the same time, the interior starry sky is interconnected with the luxury cockpit, embracing the starry sky atmosphere lights, and the front three-screen dashboard can be displayed interactively, forming a cinema-level immersive visual space of 1.46 meters. There are two screens in the back seat, forming a scene where five screens are instantly interconnected, which reproduces the beauty of intelligence full of humanistic colors. As for the ultimate quality experience, it is reflected in the real journey, and its interior texture, excellent noise reduction effect and melody design aesthetics are amazing. From 20 18 to 12, the extraordinary journey of this car from Shanghai to conquer Jiangsu, Chongqing, Hainan and even Turpan basin in Xinjiang also confirmed this point.
Swipe left and right to see more pictures of Skyline ME7 products.
It can be said that this car does not need to be pushed in this era, but relies on its own basic skills to conquer the driver's heart, so that different groups can find calmness and comfort not only in daily life, but also in many scenes from their own aesthetics and needs. Feel the poetry that impacts the distance and find the perfect balance between rationality and sensibility.
If owning a brand-new car will make people look brand-new and become another self to some extent, then in this process, the energy that Sky ME7 can contribute is not only to abandon the anxiety caused by redundant information, or the simple interaction between people and cars, but to feel the subtle emotional power in a brand-new interconnected environment-this is the warm picture that should exist in the era of intelligent travel.