How to write the plan of market research?

Usually, the market survey plan mainly includes the following contents: \x0d\( 1) survey name; (2) the purpose of the investigation; (3) the contents of the investigation; (four) the scope and object of investigation; (5) investigation methods; (6) investigation schedule; (7) Investigate the budget. \x0d\ example \x0d\ salary survey plan \x0d\ The original plan was not implemented in the company, so I put it here for your reference \x0d\ 1. Purpose of the survey: to prepare for the survey, and formulate a salary system that is consistent with the company's development goals, inspiring employees, fair internally and competitive externally. Implementation time of the survey plan: September-65438+February (preparation started in late August) \x0d\ III. Implementation of survey plan: Human Resources Department and related consulting companies \x0d\ IV. Interviewee: The enterprises in Shanghai and Beijing are of the same nature, with the same post salary \x0d\ V. investigative steps: \x0d. Development planning and trend prediction; Enterprise management stage and strategic analysis; \x0d\2。 Determine the scope: specific positions (position analysis and position evaluation); \x0d\3。 Survey selection: consulting company information collection; Contact and communication; Choose; \x0d\4。 Survey implementation: Understand the survey situation \x0d\5. Data analysis: data comparison; Salary orientation (designing salary structure; Salary grade and fixed salary) to calculate labor cost \x0d\6. Evaluation feedback: investigation summary; Perfect salary system; Perfection of salary system \x0d\ VII. Division of labor and time: see the division of responsibilities diagram \x0d\ VIII. Expense budget: (calculated according to the post conditions to be investigated, the total expense cannot be estimated at present due to unclear conditions) \x0d\ post conditions = number of regions x number of posts x number of industries (general post conditions 500 yuan/one) \x0d\ x0d. It covers a wide range. In order to ensure that the investigation can achieve good results, it is necessary to formulate reasonable investigation steps. First, briefly introduce the contents of the pre-risk market survey and the investigative steps of the pre-risk market: \x0d\ (1) Clarify the survey questions. Before starting the survey, the investigator must clarify what the survey questions are and what the purpose requirements are. We should work out what we need to know according to the object to be investigated, and then set the goal of the investigation, so that the investigation can be carried out reasonably. \x0d\ (2) After the investigation object is determined through preliminary situation analysis, many complicated problems often appear, so it is necessary to reduce these problems. By deleting some information that can be understood immediately (such as the geographical location of competitive stores), the scope of investigation can be narrowed. \x0d\ (3) Conduct a formal investigation. When you have first-hand information and second-hand information, you should visit experts, get information from people who are proficient in this issue, and understand the opinions of users. Make an investigation plan, including what information to investigate, who will investigate the plan, what method to investigate, where to investigate, when to investigate, whether it is one investigation or multiple investigations, questionnaire design, etc. \x0d\ (4) Data collation and analysis When collecting data, it should be edited to check whether there are any errors in the survey data. Errors may be statistical errors, improper design of questioning conflicts, editing by interviewers, and respondents answering questions. When sorting out the data, we should eliminate the wrong information, then classify and count the remaining data, and finally draw a conclusion. Through the analysis of the data, it is determined that the above four steps are simple and universal. If there are special circumstances in the investigation, some steps can be repeated or added, as long as the named investigation procedures are completed in an orderly manner. In the investigation, we should also choose the correct investigation method. There are many methods of market field survey, including inquiry, observation, experiment and interview survey technology. \x0d\ (1) inquiry method, also known as investigation method, is also the most commonly used and basic investigation method. Investigators understand the market situation by asking the respondents. \x0d\ 1。 Personal interview: Investigators get information by talking face to face with the respondents. 2. Telephone interview: get information from the respondents by telephone. 3. E-mail inquiry: Send the designed questionnaire to the respondents and ask them to answer it before sending it back to collect information. \x0d\ 4。 Indwelling inquiry: give the questionnaire to the respondent, explain the filling method, leave the questionnaire, fill it out by yourself, and then withdraw it on schedule to obtain information. \x0d\ (2) How are the competitors distributed \x0d\ The first thing to examine is the distance between the competing stores and our stores. If the competitor is strong and wants to set up another portal, it is necessary to choose a place far away from the competitor's store; If you think you have enough strength to compete with the competitive stores, you can open the store next to the competitive stores, so that customers can quickly understand the advantages of your products through comparison. Sometimes, competing stores can also effectively attract customers, so that customers can come to your store while patronizing competing stores. \x0d\ Secondly, investigate the store locations of competing stores. Understand the geographical location of competitive stores and analyze why there are more customers. Where your own store should be opened can be decided by investigating the location of competitive stores. Sometimes, through investigation, we can know some living habits of people in this field, and thus decide that our own \x0d\ (3) competitor's products are directly related to our products. \x0d\ Competitors, product categories and market share can determine what kind of clothes should be sold in your store. If the market share of competitive stores is high, it is necessary to avoid being too similar to the products of competitive stores, so it is not easy to open up sales. You can choose different grades and types of products or products that have a joint effect with the goods you sell. For example, your rival store is near your store, which mainly sells women's clothes and has a high market share. You can investigate the types of women's clothes it mainly sells first. If he mainly wears casual clothes, you can consider opening a men's or children's clothing store. In particular, opening a children's clothing store next to women's clothing will definitely have a good effect.