Xi 'an Internet bar industry is a new service industry born with the continuous development of Xi 'an information technology. In recent years, the Internet cafe industry has developed rapidly in Xi. Xi 'an, an ancient city located in the northwest, has become a banner of Internet cafe industry in China, and it is in a leading position in the country in terms of scale, distribution density, industrial operation mode and industrial income. Considering that Xi 'an's economic strength is not outstanding in the national ranking, many people are puzzled. Why does Xi 'an suddenly emerge in the Internet cafe industry with relatively large investment, rapid depreciation of equipment and relatively long cost recovery period?
Internet cafe market with unique innate advantages
In fact, in-depth analysis, the reasons are not difficult to understand: First of all, GNP per capita, one of the main considerations of other industries, is not applicable in the Internet cafe industry. Because the per capita GNP is low, it means that the penetration rate of computer families is low, and the potential consumption market of Internet cafes is larger. This can be seen from the comparison of the scale of Internet cafe industry in underdeveloped areas in the north with that in economically developed areas such as Beijing, Shanghai and Guangzhou, and the former is better.
In addition, compared with other cities, Xi's position as a national education base is also an important advantage. There are more than 1000 colleges and universities in Shaanxi province, 60% of which are in xi 'an. More than one million college students have become the main consumers of Internet cafes. In fact, in addition to students, many SME owners in Xi 'an have also become important customers of Internet cafes, and many Internet cafes have business districts to provide professional services for these people.
It is these innate advantages for the growth of Internet cafe industry, coupled with the transformation of national industrial policy and the adjustment of Shaanxi Provincial Department of Culture in recent years, and the guiding ideology of restricting Internet cafe industry to orderly and healthy development of industry, which makes the development of Internet cafe industry in An more active. At the same time, how to seek healthy development in the face of the increasingly fierce industry competition environment in Xi 'an Internet Cafe, change the current situation of single service items, weak profit points and high comprehensive operating costs, increase the added value and profitability of Internet Cafes, and also bring new problems to Internet Cafe owners.
Government management is the strong backing to promote the development of Internet cafes.
The government has played an important role in the development of Xi 'an Internet Cafe. After the tragedy of the "Blue Speed" Internet cafe fire, the call for increasing the social responsibility of Internet cafes is getting higher and higher, and the government's determination to govern Internet cafes is also growing. In 2002, the State Council promulgated the Regulations on the Administration of Internet Service Sites, which greatly changed the operating rules and market distribution pattern of Internet cafes. Including the operating scale and licensing system of Internet cafes, are stipulated in this Ordinance. Prior to this, Xi 'an's Internet cafes were also large and small, with mixed quality.
In the vicinity of some colleges and universities, due to the stability and huge number of tourists, many dozens or even smaller Internet cafes are living well. However, after the promulgation of the regulations, the government set a bottom line for the operation scale of Internet cafes, which is equivalent to raising the entry threshold for the entire Internet cafe industry in Xi 'an. Among them, the restrictions on customer management have the most far-reaching impact on the operation of Internet cafes. Many "humble" Internet cafes near colleges and universities have suddenly become illegal businesses that do not meet the requirements, and most of them have been eliminated one after another.
The Xi government has spared no effort in the management of Xi Internet cafes. These government actions have provided a good environment for the healthy development of Xi 'an Internet cafe industry, and injected a booster into the development of Xi 'an Internet cafe industry.
The government supports chain operation and expands the scale of Internet cafes.
"Xi' an's Internet cafes are large in scale, large in quantity and strict in management, which has formed a great influence in the Internet cafe industry in the country. Chang Shuhua, deputy director of the Marketing Department of Shaanxi Provincial Department of Culture, summarized the situation of xi 'an Internet Cafe. Facing the huge and growing Internet cafe market, Shaanxi government not only issued relevant regulations to strictly control the number of Internet cafes, but also showed strong interest in the development of chain Internet cafes. Chang Shuhua told reporters that chain Internet cafes can quickly promote the scale and standardization of the Internet cafe industry, which will bring great convenience to the management of relevant departments. Therefore, in 2007, the management department of Internet cafes in Shaanxi Province will focus on developing chain Internet cafes.
With the strong support of the government, the operation of chain Internet cafes has developed rapidly in Xi. There are four Internet cafes in Xi 'an, among which mangrove Internet cafes are the most prominent. Mangrove Network Technology Co., Ltd., founded on 200 1, is the largest chain Internet cafe in Shaanxi and even the northwest, and the only enterprise officially granted by the Shaanxi Provincial Department of Culture with the "Internet Cafe Chain Business License". There are more than 0/00 chain stores/kloc, with 600,000 members.
Different from other internet cafes, mangroves have their own complete and unique methods of opening stores. According to Mr. Shi, the person in charge, when opening a new store in mangrove forest, the marketing department should do research first, and determine the scale of Internet cafes according to their consumer groups for lots that meet the requirements of "universities, markets, business districts and family districts". Then find a place. Because mangrove internet cafes have high requirements on the internet environment, it is difficult to find suitable places, such as the chain flagship store of mangrove internet cafes and Tumen demonstration store, which took two years to put into practice. With the place, in order to ensure the unity of image, the independent planning department, decoration department and network engineering department of the company began to design and decorate, and the purchasing department purchased equipment. Finally, it was handed over to a group of people for management. Although it seems that the whole process is not complicated, it is actually implemented step by step, which is not easy.
In addition, while developing local chain Internet cafes, the development of foreign Internet cafe chain licenses in Shaanxi is also very rapid. Jiangsu Xiang Ying Future Network Technology Co., Ltd. began to develop chain Internet cafes in Xi at the end of 2005. At present, there are nearly 10 franchise stores in Xi' an, and the "Dragon" flagship store with a scale of 1400 opened in April last year is one of them.
Forced by helplessness, single internet cafes fight for scale.
On the one hand, the government has made great efforts to create an environment suitable for the survival of Internet cafes, on the other hand, the existing market structure of Internet cafes has been completely broken. "Xi' an's Internet cafe industry is becoming more and more boring. If you continue to play, you can only take out your money and fight for it. Qin, general manager of Small Ant Network Chain Club with 67 Internet cafes, complained when Longxiang flagship store opened in April last year. According to Mr. Qin, the reality that there are more than 100 Internet cafes, 100 terminal computers and "Dragon" single store 1400 terminals in Anyan has suddenly made the whole industry enter the stage of scale competition. " In this case, only the owners of Internet cafes in Xi can take out all their possessions to expand their respective Internet cafes. "Qin said.
Qin's point of view has been recognized by many colleagues. "It can be said with certainty that Xi 'an's Internet cafe industry has entered a new stage of scale competition. "Liu Jianli, the owner of Xi 'an Tianchi Internet Cafe, thinks so, and according to his understanding, since 2000, the owner of Xi 'an Internet Cafe has been blindly emphasizing new technologies and pursuing high configuration to attract netizens to surf the Internet. In addition, Jiang Qingbin, deputy general manager of Xi 'an Peng Dan Internet Cafe, revealed that in mid-April, they opened a 700-computer Internet Cafe in the western suburbs of Xi. " What if you don't fight for it? Internet cafes have a great appetite for netizens. If you don't have scale, people will not come. Many people think that big Internet cafes have good facilities and good environment, which they like. "
The prospect is promising, and there will be unlimited business opportunities in the Internet cafe industry in the future.
For the future industrial development direction of Xi 'an Internet Cafe, the government will focus on controlling the total amount to avoid vicious competition, adjust the industrial structure in combination with other industries, gradually change the simple online function of Internet cafes, supervise by technical means, intensify the crackdown on illegal operators, ensure the interests of legitimate operators, establish an industry and social supervision system, and standardize the business behavior of Internet cafes through the strength of the whole society. This new operating mode of Internet cafes for practitioners takes the opportunity of connecting existing single Internet cafes and regional chain Internet cafes to connect government departments, Internet cafe equipment suppliers, game manufacturers, peripheral product service providers and content providers into a complete industrial chain.
As the node mode of network laying, point reduces the laying cost and brings more preferential access methods for internet cafes; IT software and hardware manufacturers and value-added service providers will develop related products according to the special needs of the Internet cafe industry, thus improving the overall service quality of Internet cafes. Due to the convenience of management and the characteristics of modern commercial scale economy, the development of chain Internet cafes will become the development trend of the Internet cafe industry. Under this trend, Internet cafes will become functional, value-added and popular in the future. No matter from the perspective of policy support or market development, we can all see that Xi 'an's Internet cafe market is facing a large-scale rectification, and a new pattern of Internet cafes with scale and brand as the future development direction is taking shape, which undoubtedly brings confidence and hope to Xi 'an's Internet cafe industry, and also provides unlimited business opportunities for related IT industry manufacturers.
Bian Xiao tip: To learn computer technology, attack and defense security technology, Internet cafe management and game skills, please go to Guang 'an IT network to ask questions, earn points and exchange gifts!
This article comes from the original link of Guang 'an IT network:/k/k/40.html.
The new trend of Xi 'an Internet bar market is worthy of attention. More significantly, it appeared when the national Internet cafe market could not be broken, and the Internet cafes in Xi 'an entered a large-scale competition!
On March 22, 2006, when it cost 30 million yuan and 1400 terminal computers, it won the "Future Flagship Store in Longcheng"? When Longxiang Digital City (hereinafter referred to as "Longxiang") chain Internet cafes officially opened in An, the worry that had plagued Wang Jianping for half a year finally came true.
Wang Jianping is the owner of an Internet cafe in Xianning Road, Xi. His Internet cafe has 300 computer terminals. Since September 2005, it was rumored that a super-large Internet cafe would be opened less than 500 meters away from him, and he has been in the throat.
In the face of new strong competitors, although Wang Jianping has introduced the preferential policy of surfing the Internet all day 1 yuan/hour, the attendance rate of Internet cafes is still less than 30%, which is less than half of the previous online population. Looking at the deserted Internet cafe, he fell into an unprecedented predicament.
While Wang Jianping has a headache, it seems that the owners of large Internet cafes are also promoting a new round of development of Internet cafes. In this regard, most Internet cafe practitioners in Xi 'an believe that a reshuffle of the Internet cafe industry in this region has quietly started. Both sides are the owners of chain Internet cafes and individual Internet cafes with chain operating licenses.
Fu Zheng Li Li chain internet cafe
There are signs of shuffling.
On February 27th, 2006, at the "Shaanxi Internet Cafe Chain Management Summit Forum" hosted by xi 'an Mangrove Internet Cafe Chain, the leaders of Shaanxi Information Industry Department, Culture Department, Economic and Trade Commission and other relevant departments made it clear that they would vigorously develop Internet Cafe Chain. At the site where Dragon was founded, representatives from IT companies such as AMD and Hewlett-Packard attended the ceremony to express their congratulations. Everyone was full of hope for the development prospect of Xi 'an Internet Cafe.
"The Internet cafes in Shaanxi Province have a large scale, a large number and strict management, which has formed a huge influence in the Internet cafe industry in the country." Chang Shuhua, deputy director of the Marketing Department of Shaanxi Provincial Department of Culture, summarized the situation of Internet cafes in Shaanxi Province.
At present, there are 2,500 Internet cafes in Shaanxi with186,000 terminals, with an average of140,000 people for one Internet cafe and 200 people for one computer terminal. According to the introduction, it is estimated that by the beginning of 2007, the number of Internet cafes in Shaanxi Province will reach 3,000, and the number of terminals will reach 300,000. On average, every 1.2 million people will have an Internet cafe and every 1.2 people will have a computer terminal. There is no doubt that Xi 'an should take the lead in reaching the standard in Shaanxi Province and play an exemplary role.
Facing the huge and growing Internet cafe market, in order to effectively control its development, Shaanxi has issued relevant regulations, requiring that a single Internet cafe must have more than 300 terminals in xi 'an city and more than 200 terminals in other cities. The newly approved Internet cafes in other counties in the province must have more than 50 (including 50), and those with less than 50 will not be approved.
After the introduction of the regulations to strictly control the number of Internet cafes, Shaanxi Province has shown a strong interest in the development of chain Internet cafes. Chang Shuhua told the IT Times Weekly reporter that chain Internet cafes can quickly promote the scale and standardization of the Internet cafe industry and will bring great convenience to the management of relevant departments. Therefore, in 2006, the management department of Internet cafes in Shaanxi Province will give priority to the development of chain Internet cafes according to the ratio of 2: 1 when approving new Internet cafes.
With the strong support of the government, the confidence of the owners who hold the chain operation license of Shaanxi Internet cafes has been strengthened. Take Xi 'an Mangrove Network Technology Co., Ltd., the first Internet cafe chain license in the province, as an example. At present, the company has opened 0/6 direct stores/KLOC, and developed 80 franchise stores, with 25,000 terminals and 680 employees.
While developing the local chain Internet cafes, the chain licenses of foreign Internet cafes are also developing very rapidly in Shaanxi. Jiangsu Xiang Ying Future Network Technology Co., Ltd. began to develop chain Internet cafes in Xi at the end of 2005. At present, Xi 'an has nearly 10 franchise stores, and the "Dragon" flagship store with the opening scale of 1400 units is one of them.
Competition scale of single Internet cafes.
On the one hand, the government has made great efforts to create an environment suitable for the survival of Internet cafes, on the other hand, the existing market structure of Internet cafes has been completely broken.
"Xi' an's Internet cafe industry is becoming more and more boring. If you continue to play, you can only take out your money and fight for it. Qin, general manager of Little Ant Network Chain Club, which owns 67 Internet cafes, complained when the flagship store of Dragon opened. According to Qin, the reality of having 100 Internet cafes, 100 terminal computers and "Dragon" single store 1400 terminals in Anyan has suddenly made the whole industry enter the stage of scale competition. " In this case, only the owners of Internet cafes in Xi can take out all their possessions to expand their respective Internet cafes. "Qin said.
Qin's point of view has been recognized by many colleagues. "It can be said with certainty that Xi 'an's Internet cafe industry has entered a new stage of scale competition. "Liu Jianli, the owner of Xi 'an Tianchi Internet Cafe, thinks so, and according to his understanding, since 2000, the owner of Xi 'an Internet Cafe has been blindly emphasizing new technologies and pursuing high configuration to attract netizens to surf the Internet. In addition, Jiang Qingbin, deputy general manager of Xi 'an Peng Dan Internet Cafe, revealed that in mid-April, they will open a 700-computer Internet Cafe in the western suburbs of Xi. " What if you don't fight for it? Internet cafes have a great appetite for netizens. If you don't have scale, people will not come. Many people think that big Internet cafes have good facilities and good environment, which they like. "
Since the end of 2005, the emergence of thousand yuan computer Internet cafes has greatly inspired many Internet cafe owners to make big Internet cafes, and the relevant regulations of Internet cafes issued by relevant departments in Shaanxi Province are also a kind of promotion. The joint efforts of "winning in the future" and "Dragon" have pushed forward the mentality of fighting for scale.
However, the industry also has different views on this trend. Liu Jianli believes that "large Internet cafes are not difficult for owners, and they can also earn extra income".
Liu Jianli didn't specify what the extra income included, but some professionals analyzed that the common practice of Xi 'an Internet Cafe to buy hardware now is 30% down payment+settlement within one year. If they purchase on a large scale, there will be a great discount on the price, and some IT vendors will also cooperate with Internet cafes to support them in the form of in-store advertising space buyout. "These expenses are amazing. It is said that a 1 0,000 Internet cafe advertisement sold 600,000 a year. " The professional said.
In addition, large-scale Internet cafes have a large flow of people, which can bring other more income. "1, an Internet cafe with 400 computers has a daily flow of nearly 20,000 people, and the sales of water, drinks and snacks alone can reach about 1, 000 yuan. Internet cafes also have online game card sales business. The monthly sales of those large internet cafes can reach 30 thousand yuan. " If these economic accounts are included, it is reasonable for the owner of an Internet cafe to open a large Internet cafe. "This time, the Internet cafe that Win the Future and Dragon cooperated cost 30 million yuan. It is estimated that after one year, they will be able to return to books and live very easily. "
The survival of small internet cafes encounters variables.
"On the one hand, the rapid development of chain Internet cafes, on the other hand, the large-scale expansion of powerful Internet cafe owners, how do those small Internet cafes survive?" Liu Jianli is full of doubts about the development of nearly 500 small Internet cafes with about 200 computers in Xi 'an.
Some Internet cafes mentioned by Liu Jianli were developed in 2000. At that time, there was no such clear restriction on the number of computers in Shaanxi Province. Now even if a new policy is introduced, the relevant departments can't ban it. The other part is those "black internet cafes" that have not obtained the business license of the relevant departments in Shaanxi Province.
It is understood that because the management department of Shaanxi provincial government has strengthened the examination and approval criteria for small and medium-sized Internet cafes, some owners directly operate Internet cafes without obtaining business licenses. "These black Internet cafes cannot be guaranteed in terms of security risks and management. Once they have negative problems, it will bring a huge blow to the entire Internet cafe industry. " Liu Jianli expressed concern about the existence of black Internet cafes.
Liu Jianli's concern is also the concern of the government management. The impact of the "Blue Speed" Internet cafe fire tragedy in Beijing in 2002 on the Internet cafe industry in China is still fresh in people's memory. In this regard, Zhang, director of the Marketing Department of Shaanxi Provincial Department of Culture, said that the main function of the management department of Internet cafes in Shaanxi Province at this stage is to crack down on black Internet cafes. Only by thoroughly cracking down on the existence of black Internet cafes can we promote the healthy development of the Internet cafe industry.
Although Zhang's starting point is good, it will inevitably arouse doubts in the industry. Some internet cafe owners immediately questioned the government's vigorous development of chain internet cafes: "will the government do this to make chain internet cafes form a monopoly situation?" Is the only way out for small Internet cafes to join chain Internet cafes? "
Faced with such doubts, Jiang Qingbin said: "In fact, Internet cafes are a very geographical industry. If the location of small Internet cafes is superior, survival is not a problem at all. The biggest problem encountered by small Internet cafes now is the gap between the quality of service and those chain Internet cafes that have formed a complete profit model. " Jiang Qingbin believes that improving the service content of Internet cafes will be the key for small Internet cafes to find a way out.
To provide value-added services for Internet cafes, "Dragon" set up an HP "Power Color Printing" area in Internet cafes. Here, HP can not only provide users with fast and professional mass file printing, but also provide various personalized photo services, including printing game posters, making personalized business cards, photo calendars, creative photo albums and so on. , which is full of fun. At the same time, Guangzhou Rolling Stone Mobile Network Co., Ltd., which belongs to Rolling Stone Group, has set up a special music download machine in the "Dragon" network city, which can easily download songs that netizens like to their mobile phones. Genuine music will enter every computer in Cybercity in iRockplayer, and you can enjoy colorful music at any time.
Chang Shuhua put forward her own views on the development of value-added services in Internet cafes. He believes that the service of internet cafes can not only be games, but also be built into a software development center; It can't just chat, it can be made into a commercial IP voice center; Internet cafes should give full play to the advantages of broadband technology, build internet cafes cinema lines, and watch movies with point cards; Internet cafes not only provide terminals, but also establish websites to operate professional products and services. Internet cafes can not only sell game cards, but also operate games and even publish advertisements to create a new media. "If we can make full use of these value-added channels, the development of owners of small Internet cafes will bring new vitality."
For the outlet of small Internet cafes, Chen Liuyang, a local analyst who has long been concerned about the Internet cafe industry, pointed out that owners of small and medium-sized Internet cafes should set up a "self-help alliance" to integrate the existing resources of small Internet cafes. "The computer desktop advertisements, storefronts and other value-added means used by chain Internet cafes may not work for a small Internet cafe, but once 500 small Internet cafes form an alliance, these resources are still very attractive to many businesses that value the Internet cafe industry." Chen said: "Many owners of small Internet cafes have not realized the cruelty of competition. When there are thousands of computer cafes around, they will think of changes from the inside out, but it is too late. "
Chen Liuyang said that small Internet cafes should find ways to add value to their services and strengthen their alliances. This is the way out, otherwise it will be difficult to get rid of the situation of being merged and unsustainable.
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