What are the methods of new media marketing in the Web2.0 era?

In the era of new media marketing 2.0, enterprises can find accurate potential customers, quickly and effectively transmit the information of enterprise products and services, and also provide consumers with convenient purchase methods to realize one-stop purchase. That is the whole process of commodity marketing and marketing realization. New media marketing 1.0 era: huge traffic is only for sale. With the increasing popularity of official WeChat accounts, self-media, short videos and live broadcasts, more and more enterprises understand the value of new media to enterprises. In the process of new media marketing, enterprises seem to know what to do, but they don't seem to know what to do. What we know is that if enterprises want to develop, they must make full use of new media and video platforms such as WeChat official account and Tik Tok. What I don't know is that I don't know how these platforms operate, or how to operate these platforms uniformly through the system, thus generating greater comprehensive benefits. Keen entrepreneurs have seen that new media has brought huge traffic, and behind the traffic is sales. According to the traditional marketing concept, new media marketing is to achieve publicity through traffic, and the purpose of corporate publicity must be sales, so behind the traffic is sales. The new media marketing era 1.0 shows powerful new media marketing methods (Zhonghui Technology, Shuo think tank), which can be popular all over the country and at home and abroad overnight. The use of new media means to make the products or services of enterprises get huge flow, to convey information to potential consumers, to attract consumers' attention, and to achieve the purpose of enterprise marketing. At this point, in the era of new media marketing 1.0, the energy efficiency of new media has been completed, and the follow-up sales need enterprises to further find ways to connect or introduce traditional models. At this time, the connection or jump forms a funnel that loses customer demand. This is why many enterprises are thriving in the field of new media marketing, but the new financial media can't see the profit and loss independently. Only head enterprises dare to spend money. The essence of new media marketing 1.0 is to realize the marketing function, and the characteristic of new media marketing 1.0 is that money can't go in and out. New Media Marketing 2.0 Era: New Media Camp for Sale. With the development and improvement of mobile Internet technology, new media marketing has been fully upgraded to the 2.0 era. At this time, new media marketing should not only let consumers know about a new brand or a new product, but also change consumers' desire to buy goods, provide the most direct and convenient purchase channels and realize the purchase behavior of goods. Simply put, the e-commerce system is based on new media marketing 1.0, that is, the structure of new media+e-commerce, which is a secondary explanation of the new media e-commerce model. The whole system link to realize new media marketing 2.0 is as follows: Step 1: Establish the foundation of new media marketing, and establish people and numbers. Under the overall operation concept of new media marketing, the allocation of human resources and the application and certification of their respective media platform accounts after the personnel are in place. The allocation of new media personnel is related to the role of new media marketing strategy of enterprises. Small teams can have three or five people, and large teams can have hundreds of people. Step 2: Make continuous content around industries, enterprises and products, and do a good job in selecting topics. New media marketing is presented through the graphic video released by our media as a carrier. The production of these contents has a normal content mechanism, which can be expected to have enough time to prepare, as well as sudden temporary content production to test the team's cooperation ability. Some content is suitable for graphic presentation, some content is suitable for video expression, and live broadcast can be used for better interaction. Different presentation methods have different requirements for team members, and of course the final effect will be very different. The presentation of single means and comprehensive means also requires the team's top-down coordination ability. The development idea of the new media team determines the direction of content output. The third step: build a content publishing system that combines internal and external. It is useless to put the production content on your company's computer. Only by posting it online can more people see it. The influence and function of a single communication channel is limited. Of course, the self-media account we established in the first step will not be a platform, nor will it be a platform. We call it the new media matrix account. In addition to its own account publishing information system, it is also necessary to establish external resource channels, third-party account media or neutral platform account publishing information, which is conducive to choosing different roles and positions according to different contents. The author established such a platform number for fans. Step 4: Give every piece of information the motivation to spread. The first three steps are to lay the foundation, and the fourth step is the factor that determines the scope of information dissemination. Will anyone see the information content published on the Internet? Of course not. If you want people to see your published content, you need to publish it as much as possible under the rules of our media platform. Our media platform will distribute and spread according to the communication rules of the platform. Of course, the communication under these rules depends on the parameters and feedback of fans or viewers on the platform. When conceiving these information contents, fans must be designed in advance. The motivation of the audience to spread this information is to put their own interests directly into it. Early interests are the driving force of communication. The so-called viral marketing method, there are many such application cases in new media marketing, you can search. The problem of communication power has been solved, and information communication has become a topic to improve the conversion rate. Of course, the generation of this kind of power ultimately needs the support of funds, and the conversion rate needs cost accounting at this time. The fifth step: accurate delivery and accurate marketing. Only communication is not the ultimate goal of the enterprise. What the enterprise ultimately wants is to spread to the potential target customer groups and accurately convey information. Accurate delivery is the most economical and effective. Facing different products, make a portrait of potential customers, establish corresponding channels according to their network attributes, intercept their traffic at appropriate outlets, and transmit information to them. At present, all mature platforms have accurate information transmission tools, which plays a decisive role in our new media marketing. Step 6: Place an order to gain benefits and encourage attempts. Potential consumers need discounts when placing orders. What can attract them to complete the order? Is the material benefit really good? Is it attractive? This step is actually an important link to determine the success or failure of new media marketing 2.0 entering the new media e-commerce link. It is difficult to find a potential customer and impress him. This step is a foot. This foot is a pity. At this time, consumers should be given more benefits, and they can't run away. Step 7: Repeat consumption and become a loyal fan. As consumers successfully place orders through new media marketing, products or services are also used. As long as there is no major problem with the product or service, the other party will not refuse to repeat the channel order or further simplify the order. What is needed at this time is to give them a reason to place an order again. To put it bluntly, how to design the benefits of placing an order again is very important. From the perspective of customer acquisition cost, the cost of serving old customers well is a fraction of the cost of acquiring strange customers. Why not save some costs for consumers in exchange for greater satisfaction, and then continue to consume? The above is a complete seven-step approach to new media marketing 2.0, with emphasis step by step, but after all, every step costs money. Generally speaking, the customer acquisition cost of new media marketing is not low. If you want to spend less money to see benefits, you must make full use of offline resources. After entering 2.0, new media marketing is an online and offline integration stage, which is no longer the application of enterprise tactics, but the application of enterprise strategic development.