She kept a high profile in every bid. "All our existing customers have won through bidding," she said proudly. "This gives employees great confidence in the company." The executive creative director of the Shanghai headquarters of a 4A company said that in the past two years, SGC has always won the competition demonstration, and its strength is no less than 4A. "We respect SGC's professional ability very much."
Shangguang has been ranked first in the comprehensive strength of China advertising company for three consecutive times, and has also been ranked in the top ten in turnover since 1993. However, for a long time before the reform, a large number of talents in Shanghai and Guangzhou were lost under the old state-owned system, which even endangered the development of enterprises. In the past two years, talents have returned here. Shangguang has become the first choice for employees of many 4A companies to change jobs in Shanghai. At present, at least 80% of SGC's core business departments are from 4A Company.
Li Yin, the former creative director of Ogilvy & Mather, was a senior talent personally invited by Guo Lijuan four years ago. Ceng Li is the first local advertising talent to be promoted to the top of 4A Company, and he enjoys great prestige in the industry. At that time, compared with, Shangguang had no advantage in salary and the level of the whole operating system was very low, but Li was moved by Guo's serious talk. "I'm here for your business philosophy." She told Guo that when she decided to join Shangguan Guang. Li has now been promoted to deputy general manager of the company. Unlike other local companies, SGC also invited international advertising talents to join. SGC's chief operating officer is a senior Filipino advertiser, and he is the executive deputy general manager of 4A Company.
In addition to introducing experts, SGC also has systematic planning and investment in the training of its internal staff. The company has also established cooperative relations with Fudan University, Shanghai Normal University and other universities, providing professional training, internships and scholarships to strengthen the talent pool.
"Our company has no ceiling. As long as you have the ability, you will be given the opportunity, "Guo Lijuan said. "The rapid development of the company requires the rapid growth of internal employees, and everyone has a lot of room for growth."
Shangguang has set up an office in Shenyang, a branch in Beijing and a joint venture company in Hangzhou, and gradually established its own business network in the national market. Guo Lijuan said, "The company needs to introduce more senior leaders to provide strong support for new market development in terms of professional teams and professional systems."
In February 2004, Shanghai World Expo (Group) Co., Ltd. was established, and Shangguang became a direct subsidiary of the World Expo Group. In July of the same year, SGC, together with Ogilvy & Mather and Bobaotang, defined the competitive exhibition as the Expo brand, and finally SGC led the establishment of EBMC (Expo Brand Management Center) to be responsible for the definition and promotion of the Expo brand.
Being a member of the World Expo Group not only makes Shanghai Broadcasting Corporation shoulder the sacred mission of hosting a successful, wonderful and unforgettable World Expo, but also brings a golden opportunity for Shanghai Broadcasting Corporation to develop. The confidence of Shangguang people is more sufficient, and the road of Shangguang people will be wider and wider!