And "intelligence" in Chinese refers to people's wisdom and ability to act. Wisdom and talent. Guan Shang: "Therefore, there is a king who has a way, and his virtue is for the people, regardless of wisdom." History of Emperor Gaudi: "Is the wisdom of today's sages particularly ancient?" That is, the combination of wisdom and ability, wisdom is knowledge, ability is action, and knowledge and action are one. "Unity of knowledge and action" was put forward by Wang Shouren, a thinker in Ming Dynasty. We should not only know ("know"), but also practice ("do"). Only by unifying "knowledge" and "action" can it be called "goodness".
Therefore, the connotation of "intelligent marketing" is to pay attention to the harmony and unity of knowing and doing, combine human brain and computer, creativity and technology, corporate culture and business, sensibility and rationality, take people as the center, take network technology as the basis, take marketing as the purpose, take creative innovation as the core and take content as the basis, and create personalized marketing for consumers to achieve the perfect combination of brand and actual effect. The subjective cognition of consumers' experience, scene, perception and aesthetics is based on the ecological civilization of enterprises, such as cultural inheritance, technical iteration and commercial interests, so as to finally realize the brand-new marketing concept and technology of virtual and real digital business innovation, accurate marketing communication and efficient market transaction.