Zhongzheng Public Opinion Organization is the first professional public opinion research think tank established in China, which was established in center for internet and society, Peking University. For more than ten years, he has been focusing on big data analysis, online public opinion analysis, public opinion risk management, public opinion crisis management, public opinion talent training and the construction of professional standards for online public opinion analysts. In order to meet the development requirements of the new era and new stage, and improve the public opinion analysis, judgment, response, disposal and governance capabilities of managers and employees of various systems and units, a number of vocational skills training courses for online public opinion analysts have been held since 20021,and advanced training courses will continue to be held in 2023. The lecture was given by professors from Peking University and other universities, practical experts in the industry and authoritative media experts. The curriculum system is designed in strict accordance with professional standards.
Recommended learning content:
1. A summary of the development history of public opinion in China;
2. Online ideological games from a global perspective:
3. Public opinion theory in the new era and online public opinion:
4. Public opinion guidance methods and disposal strategies in public opinion events:
5. Public opinion pre-risk analysis and evaluation methods;
6. Design and governance of public opinion crisis management mechanism:
7. How to grasp the strategy of timely turning around opportunities in crisis response;
8. Deconstruct the basic application of information science in public opinion management;
9. Comprehensive ability and accomplishment of senior public opinion analysts;
10. Writing Practice of "Five Reports" on Internet Public Opinion Analysis;
1 1. Research and application of media public relations strategy;
12. Case deduction and value mining of public opinion data;
13. actual combat drills of public opinion emergencies, etc.
After the course, the students' vocational skill level evaluation examination will be organized in a unified way. Those who pass the examination can obtain the professional skill level certificate of network public opinion analyst (intermediate and advanced) issued by the Industrial and Information Examination Management Center. The certificate can be used as a certificate to master the skills of public opinion work, and can also be used as a reference for each unit to select public opinion management talents.
Today's network public opinion analysts have not only stayed in the narrow sense of data analysis, but also rose to the category of public opinion management and organizational development strategy with the development of the times. In reality, public opinion management is not a single discipline. It spans sociology, journalism and communication, government management, public relations, computer information science and many other disciplines. In practical work, it also involves ideological management, social conditions and public opinion management, ideological and political management, public opinion propaganda management, network information security management, brand reputation management, etc., which has become a very important link in our daily work. Therefore, the construction of relevant talent teams is becoming more and more important. In the new discovery stage, network public opinion analysts need to learn systematically, master the real public opinion analysis ability, management thinking and decision-making thinking, and have professional standards and skills.