What kind of responsibility does the live broadcast with goods bear for the goods?
For this matter, although Liu Genghong himself has explained and apologized to the public. However, people who have bought bird's nest are still dissatisfied with this attitude, because in their cognition, they think that what they have spent so much money on is actually fake bird's nest, and even some netizens just bought it for Liu Genghong, but the final result is disappointing, which is really unacceptable at the moment. So what responsibility does the live broadcast with goods need to bear for the goods? According to relevant lawyers, this situation can also be divided into two types. Although it sells fake bird's nest, it does not need to bear any legal responsibility if it does not cause physical harm to the buyer. Because Liu Genghong doesn't belong to the seller, he is just a spokesman. However, if the bird's nest is eaten, causing damage to others, then the spokesperson should be jointly and severally liable with the advertiser.
How to improve the field of live broadcast with goods?
1, the platform should intensify the crackdown. Although you can get more benefits from the live broadcast, the platform should also increase the crackdown. For example, some "three noes" products, or live broadcast goods are undeclared and fail to pass the inspection. In this case, the live broadcast room should be punished immediately or even closed directly.
2. YEATION products. For some stars or network celebrities, if you want to live broadcast with goods, don't focus on interests. You should choose products first, especially things like food. Don't be blinded by interests.