Public relations is mainly engaged in information dissemination, relationship coordination, image management consulting, planning, implementation, service and other management functions of institutions. Including selecting and creating organizational success, reducing the impact of organizational failure, announcing changes and so on. Similar to the face in China's traditional interpersonal relationship.
In the marketing system, public relations is the only tool used by enterprises to build public trust.
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Due to the increasingly detailed division of labor in society, the importance of public relations personnel is increasing, and many colleges and universities have set up public relations to train public relations talents in different fields for the society.
The nature of public relations industry makes it inevitably have close contact with the media. At present, the enterprises in the public relations industry in Chinese mainland are close to the customer base (institutions that need public relations services) and the media, so they are mainly distributed in Beijing, Shanghai and Guangzhou, but there are also cities such as Chengdu and Wuhan.
Public Relations With the popularity of the Internet, the public uses the Internet more and more, and the Internet has a great influence on the public opinion orientation and evaluation of public events.