Products and services of Guangdong Modern International Market Research Co., Ltd.

MIMR has a professional team composed of many domestic first-generation market research professionals, who have been engaged in research for more than 65,438+00 years, focusing on fast-moving consumer goods, mobile communication products, automobiles, finance, medical and health products, durable household appliances, fashion clothes, IT Internet and other fields. In 2009, MIMR combined the research professional model with the company's practical experience, and established five research systems and more than 20 research technologies based on five blocks of enterprise marketing process to provide customers with all-round market research and information consulting services. Including: it is an integrated model of market research technology developed for enterprises to identify market opportunities. The model helps enterprises to find opportunities in the target market and explore the development direction of brands through systematic collection and comprehensive analysis of information such as category market demand, brand competition, consumer lifestyle and differentiation. The specific research technologies covered by the system include:

◆ Consumer demand research

◆ Research on consumption habits and experiences (H&; p)

Use and attitude research (u&; answer

◆ Research on consumers' lifestyle.

◆ Market Segmentation and Positioning Research (STP) is a research technology integration model, aiming at evaluating and optimizing the formulation of marketing mix. Guided by brand positioning, the model measures and diagnoses brand marketing elements such as products, prices, promotions and channels, and comprehensively optimizes and perfects various marketing mix strategies. The specific research technologies covered by the system include:

◆ Product concept test (concept test)

◆ Product testing

◆ Taste test

◆ Packaging test.

◆ Pricing research

◆ Advertising creativity test.

◆ Advertising script/story version/advertising copy test.

◆ Media research

◆ Distribution Study is a research technology integration model based on the consumer behavior theory, aiming at evaluating the product listing effect. This model can systematically evaluate the market performance of products and marketing elements, find out the problems in each marketing step, and put forward improvement strategies. The specific research techniques covered by this system include: ◆ Use and Attitude Research (U&; answer

◆ Research on advertising effect.

◆ Promotion effect research is a research technology integration model of modern international brand asset management. The model combines the international leading brand management theory with the characteristics of local market, and is application-oriented, providing decision support for brand positioning, brand extension and brand combination. The specific research technologies covered by the system include:

◆ Research on brand positioning/repositioning.

◆ Brand health research (brand health research)

◆ Research on brand extension.

◆ Brand Portfolio Study is an integrated model of modern international research technology for satisfaction evaluation and promotion. The model comprehensively measures and evaluates from three dimensions: customer perception, service interface performance and enterprise internal management, determines service shortcomings, makes systematic analysis, and puts forward quantitative and operable improvement measures, thus steadily improving customer satisfaction. The specific research technologies covered by the system include:

◆ Service process diagnosis and improvement.

◆ Research on Customer Satisfaction

◆ Research on service interface.

A. the mysterious customer in the shop.

B. Hotline testing

C. Electronic service channel monitoring (electronic channel testing)

◆ Research on customer satisfaction improvement.